Podcast Pontifications

A Future Reckoning For The Podcast Ad Bubble [Episode 224]

The pending popping of the podcast ad bubble is the topic on part six of my 10-part miniseries on the future of podcasting. ( 1 , 2 , 3 , 4 , & 5 ) Somewhere around $500 million was spent last year on podcast advertising. Not surprisingly, that number is projected to go up and up over time. But only if advertisers keep feeling good about the ads The warm…