Discovering What Makes Your Podcast Uniquely Yours [S3E125]

Unless you’re a famous celebrity, you need to be able to quickly and clearly communicate the uniqueness of your podcast.  But In my experience, a lot of podcast hosts out there don't know what their show is about. They know the mechanics, obviously. They know the pieces and the features that make up their show. But they don’t know what it is that makes their show special. Or at least they’re unable to properly articulate what makes their show special. They themselves fail to understand the why behind their podcast. 

Understanding your show’s brand identity allows you to have zero doubt the next time you sit down to work on your next episode or season. You’ll know—deeply and simply—what it is that makes your show unique and different from similar podcasts. 

But only if you understand it.

Links Mentioned:

• Simpler Media - https://simpler.media (https://simpler.media) • IAB Podcast Upfront - https://www.iab.com/events/podcast-upfront-2021/ (https://www.iab.com/events/podcast-upfront-2021) • Brand identity questions - https://www.lean-labs.com/blog/creating-a-brand-identity-20-questions-to-consider (https://www.lean-labs.com/blog/creating-a-brand-identity-20-questions-to-consider)

-----

A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/discovering-what-makes-your-podcast-uniquely-yours (https://podcastpontifications.com/episode/discovering-what-makes-your-podcast-uniquely-yours)

https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.

Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra.

And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Image credit: Photo byhttps://unsplash.com/@barrioboyy?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( MARC RANGEL) onhttps://unsplash.com/s/photos/unique?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( Unsplash)

This podcast uses the following third-party services for analysis:

Podsights - https://podsights.com/privacy Support this podcast