Podcast Pontifications

Do Old People Listen to Podcasts? Yes. Yes, We Do.

Podcasting is often touted as a way to reach a younger, hipper demographic. But that ignores the millions of people 55+ who listen to podcasts today, with different habits and content preferences. We tend to think of podcasters as young and hip. And yes, that’s true. But according to Edison Research, 24 million Americans over 55 listen to podcasts, up from…