Podcast Pontifications

Facebook Ads for Podcasts: Good Money After Bad Math

It’s said that money can’t buy happiness. Well...it can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just terminated. Over the last 2.5 months, I spent $360 of my hard-earned cash on Facebook Ads to prove something I already knew: Facebook Ads are not a great choice for…