Less Is More: The Benefits of A Brief Podcast

Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show.  Photo byhttps://www.pexels.com/@belart84?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Artem Beliaikin) fromhttps://www.pexels.com/photo/person-holding-terrestrial-globe-scale-model-taken-1079033/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Pexels) It's hard for anyone to keep up with all of the news about any given topic. Unless your full-time gig is keeping up with everything about one thing. For people who've acquired the podcasting habit, podcasting is where they often turn for a curated view of the important bits of their treasured topic. So podcasters like https://twitter.com/jamescridland (James Cridland) of https://podnews.net/ (Podnews) and https://www.linkedin.com/in/brianmcc (Brian McCullough) of https://www.ridehome.info/show/techmeme-ride-home/ (Techmeme Ride Home) spend hours a day wading through a hundred and more articles, press releases, newsletters, emails, and other forms of inbound information every single day to create daily, timely episodes. Some tech services are now cropping up to help creators, either by helping them automate the "bulleted' nature of quick reads or by letting publishers re-publish podcast episodes multiple times a day so it's always fresh at the time of download. But helping people make sense of an avalanche of news with short-form episodes isn't the only business case for podcasters.  Consider for a moment the two- to three-hour episodes, some of the more popular podcasts put out every week. Or more frequently. That's the price of being in the club, right? But what about the people who do care about the facts or the thought leadership occurring on those long, rambly episodes. People who just don't have the 2–3 hours to commit to listening. Would they be interested in a distilled, just-the-facts version of those episodes? If the length of a popular podcast is a barrier for many, a bulleted, facts-reported-only version could approach and perhaps even exceed the size of the audience of the source show. Maybe your next podcast?  ----- Links https://www.nytimes.com/2007/03/01/books/01podb.html (NYT piece on podiobooks from 2007) - https://www.nytimes.com/2007/03/01/books/01podb.html https://podnews.net/ (Podnews) by https://twitter.com/jamescridland (James Cridland) - podnews.net/ https://www.ridehome.info/show/techmeme-ride-home/ (Techmeme Ride Home) by https://www.linkedin.com/in/brianmcc (Brian McCullough)- ridehome.info/show/techmeme-ride-home/ https://www.nytimes.com/2022/03/07/business/media/axios-local.html? (New York Times piece on the growth and expansion of Axios) - nytimes.com/2022/03/07/business/media/axios-local.html? https://www.spooler.fm/ (Spooler) - spooler.fm/ http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout) - evoterra.link/buzz Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). - podcastpontifications.com/about/sponsorship-information Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! - AdvancingPodcasting.xyz

------  Podcast Pontifications is a production of Simpler Media. New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by Evo Terra. Follow him on Twitter (twitter.com/evoterra) for more podcasting insights as they come. Allie Press (alliepress.net) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value, and there are many ways to show your support. -...