Podcast Pontifications

Pitching Your Podcast To Passive People [Episode 253]

Clients often ask me how they can promote their show to gain more listeners. Not that I’m surprised. That same question is still asked by people who've been podcasting for nearly 16 years. Clearly, some have cracked the nut. When you look at download numbers for the top podcasts -- those that get all of the advertising dollars precisely because they have…