Podcast Pontifications

Surviving The Cold War Of Podcast Advertising [Episode 225]

We look advertising square in the face on the 7th edition of this 10-part miniseries on the future of podcasting. ( 1 , 2 , 3 , 4 , 5 , & 6 ) Digital advertising changed the game of advertising forever. Rather than deal with the largely made-up numbers offered by print, radio, and TV publishers, digital ads came with data. Data not just about who…