Podcast Pontifications

The End of Podcasting's Direct-Relationship Model Is In Sight [S3E9]

Spotify and Pandora are coming to podcasting with more than just bags of money. They're coming with teams of data scientists and fiduciary responsibility to make money. That's going to upset the Apple cart. For 16 years, we’ve had only the most tenuous of grasps on the actions and desires of our audience. Advertisers know our understanding is incomplete…