Podcast Pontifications

You Can Be an Expert on Your Podcast Without Being a Jerk About It

“Just the facts, ma’am,” said no podcast listener ever. Yet, the podcasting directories are filled with niched-down podcasters proclaiming their expertise. Is that what your audience truly wants? Ask yourself: Are you an expert, or are you a guide? A better way to ask that question might be; does your audience want you to be an expert, or do they want you…