How To Ship Work That Matters with Basecamp’s Ryan Singer

On this episode Abadesi talks to Ryan Singer, head of Product Strategy at Basecamp, where he’s worked for 16 years, ever since 2003. He is the author of Shape Up: Stop Running in Circles and Ship Work That Matters. You can read the book for free online.

In this episode they talk about...

* How Basecamp cultivates their unique company culture.

* Why wireframes and documents are overrated.

* Why betting is better than planning.

* How to find balance at work, and why Basecamp doesn’t think about “maximizing capacity."

* How to separate strategic failure from execution failure.

Ryan also talks about his love for the Apple Pencil and the iPad, and how he uses them to get his work done.

We also have more bonus content for you this week! Aba recently hosted a Periscope session where she invited all of you in the community to call in and explain what sites you use for personal branding and why. They covered LinkedIn, Medium, Twitter, personal sites, mailing lists, and more.

We’ll be back next week so be sure to subscribe on Apple Podcasts, Google Podcasts, Spotify, Breaker, Overcast, or wherever you listen to your favorite podcasts. 😸