Rob Walling is the man behind products like HitTail, DotNetInvoice, and Drip. But he also helped start a movement of micropreneurs: solo-founders, who launch their own products. These small startups don’t take venture funding and don’t hire employees. In this part 1 of our interview you’ll hear how he went from consulting, to building products full-time. Learn how you can acquire a product (instead of building it yourself) and why the code is less valuable than the product marketing.