Smash Notes

How Did One Unpaid Client Launch Press75?

at 5:00

From the episode: Jason Schuller. Press75 and how a WordPress theme set an entrepreneurial journey in motion.

Answer

Jason has always had an interest in video and video-centric content. At one point,he had an idea to create a really cool Hulu-like WordPress theme. He put out an initial version for free, and got connected with a client who wanted to commission and extended edition.

When the advanced theme was done, the client did not pay. Partially angry, and partially curious, Jason put the theme for sale, for just $5. The theme took internet by the storm, and just hours later generated enough income that it was obvious, a theme business was brewing.

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