Smash Notes
What Pulled Jason Schuller Into Selling WordPress Themes?
at 2:18
Answer
Jason Schuller says it started at Boeing, where internal sites were still static HTML. He saw that one WordPress install and one theme could run all of them, and that problem is what pulled him in. WordPress was open source, young, and growing a community. He blogged, tweeted, and gave work away, and the following became Press75. Getting in that early, he says, mattered more than any single trick. His wife did not believe the theme business at first. A few months of rising revenue changed her mind. Long after the sale, his dad still mentions Press75.
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