How to beat Amazon (Ron Johnson, CEO, Enjoy)

Enjoy CEO Ron Johnson talks with Recode's Kara Swisher about his long career in commerce, including 15 years at Target, and his 12 years at Apple, where he created the Apple Store. Johnson's current company Enjoy hand-delivers premium tech products and helps users with set-up to improve customer satisfaction. He argues that big retailers like Walmart need to innovate on the in-store experience and copy Amazon's approach to customer happiness and loyalty. Johnson also talks about working with longtime Apple CEO Steve Jobs, who initially hated the idea of the Genius Bar.