Channels with Peter Kafka

Here’s the secret to making things popular (Derek Thompson, author, ‘Hit Makers’)

Derek Thompson, a senior editor at The Atlantic and author of "Hit Makers," talks with Recode's Peter Kafka about his new book, which explores the "Science of Popularity in the Age of Distraction." Thompson says contrary to conventional wisdom, content is not as important as how you distribute it, and things don't "go viral" the way an actual virus does —…