Land of the Giants: Why Instagram Broke Its Square

This week, we bring you an episode of Recode and The Verge’s latest season of Land of the Giants: The Facebook / Meta Disruption. To check out the first two episodes, subscribe wherever you subscribe to podcasts! This episode explores Facebook’s acquisition of Instagram in 2012. Mark Zuckerberg promised he would be hands-off with the company’s curated aesthetic and simple features. But as Facebook scaled the startup into a social media juggernaut, tensions flared. Instagram’s founders would leave, and it’s now a very different app than when it first started. But are the changes setting the company up to compete in the future? Or is Instagram losing the magic that made it great in the first place? 

Hosted by Shirin Ghaffary (@shiringhaffary) and Alex Heath (@alexeheath)

More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices