Channels with Peter Kafka

The business of podcasting with Jacob Weisberg, Bethany McLean and Marshall Williams

Bethany McLean and Jacob Weisberg from Pushkin Industries and Marshall Williams from Ad Results Media talk with Recode's Peter Kafka in front of a live audience at South by Southwest. In this episode: How podcast advertising works; why Weisberg is interested in experimenting with podcasts you have to pay to hear; why McLean got into podcasting after 25…