Channels with Peter Kafka

WeWork's rise and fall (and rise again?) with Eliot Brown

Wall Street Journal’s Eliot Brown first became interested in WeWork back in 2014 after an encounter with founder co-founder Adam Neumann, who quickly told the reporter that he should not “think about his company as a real estate business, but as a community-building startup”. Fast forward seven years, Brown, along with his colleague Maureen Farrell, plan…