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When is the internet going to change TV ads? (Dave Morgan, CEO, Simulmedia) artwork

Channels with Peter Kafka

When is the internet going to change TV ads? (Dave Morgan, CEO, Simulmedia)

Simulmedia CEO Dave Morgan talks with Recode's Peter Kafka about the future of TV advertising, which has historically been "not so broken that it’s had to be fixed." However, Morgan's company is betting that big advertisers will want their TV ads to start working more like digital ads, personalized to each viewer and able to be connected with buying…

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