Smash Notes

Should Every Business Have a Podcast

at 14:47

From the episode: Courtland Allen on growing downloads and community through storytelling and podcasting

Answer

Podcast could have a huge long-term value to a business.

Indie Hackers podcast started as a side project and has been that way for two years. People would read the website blog and the forum, and then come to listen to the podcast. Lately, however, it has flipped, where people are now discovering the podcast first, and then visiting Courtland's website.

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