Rocketship.fm on Smash Notes

Rocketship.fm

Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.

Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

Episode notes last updated on July 30, 2019 02:24


Recently updated notes

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The Untold Story of Books.com [Part 1]
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Sprint Week: Day 4 "User Testing"
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Sprint Week: Day 3 "Prototyping"
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Sprint Week Bonus: Day 2 Retrospective with Michael Smart
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Sprint Week: Day 2 "Storyboarding"
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Sprint Week Bonus: Day 1 Retrospective with Michael Smart
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Sprint Week: Day 1 "Gathering Ideas"
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Sprint Week: Getting Ready to Sprint
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Next week is Sprint Week!
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Interview: Latif Nanji of Roadmunk
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Chapter 10: Finale
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Chapter 9: The Launch
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Chapter 8: Pre-Launch
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Chapter 7: Relationships
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Chapter 6: Decisions, Decisions, Decisions
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Chapter 5: First Steps
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Chapter 4: Krish goes to Paris
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Chapter 3: 5am in Cranbrook, BC
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Chapter 2: 380 people take over a small town in Panama
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Chapter 1: An engineer, a CEO and a VP of Growth walk into a bar...
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Continuous Product Discovery
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Interview: Eric Boduch of Pendo
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Season 5 Trailer
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Jobs to be done: "The Full Moesta" Pt 2
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Jobs to be done: "The Full Moesta"
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Product Poetry: The secret to perfect product descriptions
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Twitter Product Confessions: Why do you love the products you love?
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We F*cked Up: Stories about Product Mistakes
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Interview: Ty Ahmad-Taylor of Facebook on lessons from the VP of Product-Marketing at Facebook
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A Job To Be Done: Building Products People Want
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Interview: Ellen Chisa on Product Management Lessons from Microsoft
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Interview: Everette Taylor of GrowthHackers on going from homeless to Forbes 30 under 30
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The (Abbreviated) History of Product Management
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Interview: Ash Maurya of Lean Canvas on Scaling Lean
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Productivity: Meetings Suck
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Interview: Mamie Kanfer Stewart of Meeteor on how to do meetings better
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Productivity: Achieving Deep Work
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Interview: Ron Wiener of Thermogenesis Group on the science of working while walking
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Interview: Matt Hunckler of Verge
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Productivity: Email is dead! Long live email!
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Interview: Natalie Nagele of Wildbit
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Productivity: The Future of Workspace Design
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Interview: Amir Salihefendic of Todoist
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Productivity: Why are we obsessed with productivity? (Ep 1)
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Powering your growth engine (Growth Ep 5)
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Interview: Ryan O'Donnell of Sellhack
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Finding Traction (Growth Ep 4)
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Interview: Ash Maurya creator of the Lean Canvas
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A look inside two high-growth Startups (Growth Ep 3)
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Interview: Teju Owoye on viral loops and growth hacks
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Interview: Casey Winters of Pinterest
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Interview: Dmitry Dragilev of Just Reach Out
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Interview: Justin Mares author of Traction / Fomo
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Growths Guiding Light (Growth Ep 2)
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The Strange Origin of Growth Hacking (Growth Ep 1)
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Interview: Andrew Chen of Uber on Growth
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Interview: John Warrillow Founder of The Value Builder System
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Interview: Kyle Poyar of OpenView Partners on a simple framework for pricing your SaaS product
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Scaling SaaS (SaaS Ep 5)
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Interview: Ed Shelley on SaaS Pricing Models
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Winning the Market (SaaS Ep 4)
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Interview: Bobby Martin on the 4 stages of SaaS growth
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What the CAC?! (SaaS Ep 3)
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Interview: Clay Collins on Perfecting Your Pricing Model
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Building a pricing model that works (SaaS Ep 2)
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The History of SaaS (SaaS Ep 1)
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Interview: Laura Roeder Of Edgar
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Leading with a Vision (Product Ep 5)
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Interview: Ryan Singer of Basecamp
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In Bezos we Trust (Product Ep 4)
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Interview: Benjamin Gilbert on Continuous Experimentation
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Building Better products through data (Product Ep 3)
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Interview: Bob Moesta on Jobs-to-be-done
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It's more than a Milkshake #jtbd (Product Ep 2)
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Interview: John Vars, Chief Product Officer at TaskRabbit, on Product Vision
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The Evolution of the Baseball Cap (Product Ep 1)
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Interview: George Santino from Microsoft
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Interview: Raghav Bahl of Quintype on Partnerships
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Interview: Author Eliot Peper on Data Privacy
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Big data, privacy and the implications of the surveillance economy (Data Ep 6)
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Interview: Author JR Little on data for brands
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Unique and interesting ways companies are using data (Data Ep 5)
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Interview: Derrick Harris of Mesophere
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Achieve big, ambitious goals with OKRs (Data Ep 4)
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Interview: Author SC Moatti of Facebook on Mobile Data
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How to build a systematic growth engine (Data Ep 3)
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Interview: Amr Awadalla of Cloudera
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The History of Hadoop and the incredible evolution of big data (Data Ep 2)
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Interview: Vas Natarajan of Accel Ventures on VC Data
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What are organizations doing with all this 'big data' anyway?! (Data Ep 1)
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Interview: Elegant Entrepreneur author Danielle Tate
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Interview: Brett Hagler of New Story on Strategic Partnerships
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Interview: Jason Lankow of Visage
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Why you're never done selling (Sales Ep 5)
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Interview: Andy Paul author of Zero-Time Selling
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Closing the Deal (Sales Ep 4)
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Interview: Mel Gordon of Tap Hunter on Building a Sales-Driven Company
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The Art of the Pitch (Sales Ep 3)
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Interview: Ryan O'Donnell of Sellhack on How to Become a Prospecting Machine
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The secrets to building a sales pipeline (Sales Ep 2)
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Interview: Joel Holland, founder of Video Blocks
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Sales is not a dirty word (Sales Ep 1)
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Interview: Timo Rein, CEO of Pipedrive
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The State of Venture Capital Today (Funding Ep 4)
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Generating Returns – Liquidity Basics for Startups (Funding Ep 3)
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The First Silicon Valley Venture Deal (Funding Ep 2)
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What does a funding round mean anyway? (Funding Ep 1)
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Interview: John Shumate on Negotiating an Investment Deal
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Interview: John Livesay on The Secrets of How, What, and Who to Pitch with
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Interview: Andy White on The State of Venture Capital Inside (and outside of) Slicon Valley
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Interview: Bryce Roberts of Indie.vc
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Interview: Jay Chernikoff on Building Entrepreneurial Communities
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200 Episodes! Reflections, Lessons, and What's Next
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Interview: Jason Fried of Basecamp on Going the Distance: How to Stick Around for the Long Run
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Interview: Steli Efti of Close.io on Emotional Alchemy: Taking Sh*t and Turning it Into Gold
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Interview: Jon Nastor of Hack the Entrepreneur on Stop Procrastinating, Build a Business, and Do Work That Matters
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Interview: Jeff Epstein of Ambassador on The New Era of Affiliate Marketing
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Interview: Will Hench of ThreadLab on Shopping by the Numbers
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Interview: Gregg Parise of Events.com on Prioritizing Culture to Fuel Growth
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Interview: Craig Wortmann of Sales Engine on Entrepreneurial Selling vs. Professional Selling
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Interview: Rob Walling of Drip on Prioritizing Customer Success/Onboarding as a Growth Strategy
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Interview: Michael Jamin on How to Structure Your Story
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Interview: David Hauser of Grasshopper on Back to Basics, Building a Business the Old-School Way
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Interview: Paul Bradley of Eventric on Waiting for the Market to Catch Up
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Interview: Nick Disabato of Draft on Get the Most out of Your A/B Tests
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Interview: Alex Berman of InspireBeats on Stepping Up Your Cold-Email Game
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Interview: Adam Saint of Bench on How to Design for the Motivation of Your Customers
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Interview: Dave Munson of Saddleback Leather on Purpose-Driven Entrepreneurship
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Interview: David Cancel of Drift on The Value of Marketing to Current Customers
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Interview: Matt Schlict of ZapChain on Using Micro Transactions to Try and Create the Next Big Social Network
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Interview: Tim Fargo of Tweet Jukebox on Don’t Worry About Getting Ready, Get Started
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Interview: Jonathan Eppers of RadPad on Supply before Demand - How to Grow a Marketplace
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Interview: Thomas Knoll on Entrepreneurship for Couples
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Interview: Brett Hagler of New Story on Putting Venture Capital to Work on a Good Cause
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Interview: Michael Amburgey of hiVolume Media on Moving the Karaoke Industry into this Century
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Interview: Ian Crosby of Bench on How to Build Something People Want to Buy
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Interview: Chris McMurtry of Dart Music on Why You Should Tackle the Hardest Problems First
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Interview: Chris Lucas of Formstack on How to Experiment with, Measure, and Optimize Marketing Channels
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Interview: Jason Amunwa of Filament on Iterating Your Way to Product-Market-Fit
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Interview: Ken Davenport of Mission Edge on How to Embed Giving Back into Your Company
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Interview: Andrei Soroker of Sameroom on Identifying the Right Pivot Opportunity, and Seizing It
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Interview: Gabriel Weinberg of Traction on How to Find, Test, and Double Down on Scalable Growth Channels
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Interview: Brian Trauschold of Ambition on How to Prospect and Close 50% of Your Deals
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Interview: Florian Dorfbauer of UsersnapHow on to Use Growth Experiments to Accelerate Your Startup
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Interview: Jason Zook of Buymyfuture.com on Building a Business that Makes You Happy
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Interview: Ben Uretsky of Digital Ocean on How to Strengthen Culture During Rapid Growth Spurts
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Interview: Greg Beaufait of Dundee Venture Capital on The New Landscape of Seed Funding
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Interview: Nathan Chan of FoundrMag on How To Grow a Massive Tribe on Instagram
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Interview: Allie O’Connell of Bellhops on 5x-ing Growth Through Traditional Channels
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Interview: Jane Portman of UI Breakfast on Getting off the Ground Without a Designer
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Interview: Michael Conley of The Cleveland Cavaliers on The Incredible Marketing Machine Behind the Cleveland Cavaliers
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Interview: Cynthia Jamin of TwirlyGirl on Building a Truly Authentic Business
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Interview: Ai Ching Goh of Piktochart on Starting Up in Southeast Asia
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Interview: Aman Mann of Procurify on Fake it Until You Make it...Perception is Everything
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Interview: JD Graffam of Simple Focus on A Different Approach to Scaling a Product Business
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Interview: Mitch Wainer of DigitalOcean on How to Build a Content Growth Engine
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Interview: Marti Wolf of Mailchimp on How Mailchimp Adds Process Without Sacrificing Culture
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Interview: Jeremy Reeves on Crafting a Value-Based Sales Funnel
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Interview: Ankur Nagpal of Fedora on The Hidden Costs of Building a Feature
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Interview: Ryan Negri of Laicos on Building a Foundation Optimized to Scale
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Interview: Tom Leung of Poachable on Avoiding False Positives in the Pursuit of Product-Market Fit
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Interview: Richard White of UserVoice on Using Behavioral Analytics to Drive Product Direction
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Interview: Flo Motlik of Codeship on Scaling a Focused & Productive Engineering Team
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Interview: Eliot Peper of Uncommon Stock on Your Strategy is Your Story
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Interview: Saadia Muzaffar on Why Transparency is More Urgent than Ever
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Interview: Jonathan Schor of CodeMonkey on Using a Distribution Partner to Scale Revenue
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Interview: Susan Steinbrecher on The 6-Step Process to Conflict Resolution
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Interview: Khaled Naim of OnFleet on How Saying "No" Kept this Startup on Track
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Interview: David Ciccarelli of Voices.com on Building a Company That’s Set up to Scale
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Interview: Jock Purtle of DigitalExits on How to Prepare for an Exit
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Interview: Kat Bobbitt of Stand In on The Impact of Acquiring Qualified Beta Users
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The Four Core Areas You Should Focus on When Raising
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Interview: Onno Faber of Taptalk on Use Your Core Values to Differentiate Your App
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Interview: John Sonmez of Simple Programmer on Why You Need to Develop Your Non-Technical Skills
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Interview: Ryan Kuder of TechStars on The Very Near Future of Robotics
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Interview: Peter Reinhardt of Segment on The Two Early Pivots of Segment
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Interview: Sean Wise of The Naked Entrepreneur on Friends Don't Let Friends Start Stupid Startups
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Interview: Dilawar Syed of Freshdesk on Scaling Globally with an Inbound Model
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Interview: Joelle Emerson of Paradigm on Why You Need to Diversify Your Team
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Interview: Carlos Eduardo Espinal of Seedcamp on Why You Need to Leverage Your Local Ecosystem's Relationships
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How to Nail the Perfect Pitch (and more conf. highlights)
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Interview: Benedikt Lehnert of Wunderlist on Designing Software for Everyday Life
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Interview: Des Traynor of Intercom on The Product Strategy Behind Intercom
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Interview: Justin Mares of Traction on The Technical Hacks Your Marketing Team Needs to Learn
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Interview: Herbert Moore and Vicki Zhou of WiseBanyan on Bringing Automated Investing to the Masses
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Interview: Maciej ZawadziƄski of Piwik on How to Monetize an Open Source Project
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Interview: Liz Wessel of WayUp on Scaling a Marketplace Through Quality Curation
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Interview: Tucker Max on Life After Fratire
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Interview: Sara Chipps of JewelBots on So You Want to Build a Hardware Company
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Interview: Kate Matsudaira of PopForms on How to be Deliberate and Reach Your 5-Year Goal
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Interview: Matt Schlicht of ZapChain on The Winning Formula for Viral Content
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Interview: Geoffrey Radcliffe of Post Launch on SEO Techniques to Get the Most Out of Your Content
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Interview: Amit Viswanathan of Doctible on Unconventional Ways to Scale a Marketplace Product
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Interview: Mike Brown Jr. of Bowery Capital on A Complete Guide to Startup Sales Tools
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Interview: Paul Murphy of Dots on The Marketing Strategy that Made Dots #1 Worldwide
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Interview: Willis Jackson of Dev CoPilot on Customer Interviews Done Right
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Interview: Michael Selepec of Pick on Gaining Early Adoption Within the Enterprise
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Interview: Cap Watkins of BuzzFeed on Two Ways BuzzFeed’s Design Team Collaborates. (The Second One Will Blow Your Mind.)
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Ryan Bettencourt of Cursive Labs on Letting Metrics Determine When to Kill and When to Grow Your Startup
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Interview: Dave Nevogt of Hubstaff on Easy SEO Strategies for Startups
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Interview: Andy Sparks of Mattermark on The Pipeline Tactics of Mattermark’s Sales Team
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Interview: Mike Belsito of Startup Seed Funding for the Rest of Us on Startup Seed Funding for the Rest of Us
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Interview: George Diab of WorkingOn on Navigating the Dynamics of Co-founder Relationships
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Interview: Neil Patel of KISSMetrics on How to Build Your Content Strategy
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Interview: Nathan Barry of ConvertKit on How to Know When to Invest in Your Company
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Interview: Semyon Dukach of TechStars Boston on How to Know You’re Not the Right CEO
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Interview: Jon Nastor of Hack the Entrepreneur on The Secret That Changed One Entrepreneur’s Life
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Interview: George Eiskamp of GroundMetrics on Cracking Into the Old Boys Club
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How to Build a Sales Team from the Ground Up
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Interview: Sahil Lavinia of Gumroad on Prioritizing Product Features Based on OKRs
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Interview: Jordan Gutierez of Wishpond on Managing a Million Dollar Company on the Side
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Interview: Dan Martell of Clarity.fm on The 3rd Exit
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Interview: Steli Efti of Close.io on Follow Up or Die: Why "Maybe" is Killing Your Business
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Interview: Evan Mendelsohn of TipsyElves on The Shark Tank Effect
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Interview: Lance Walley of Chargify on Navigating the Highly Competitive Payment Space
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Interview: Lance Walley of Chargify on Pioneering the Rails Community with Engine Yard
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Interview: Thomas Schneider of Kxter on How to Raise "Smart" Money
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Interview: Chuck Longanecker of Digital Telepathy on Company Culture is More Than a Ping Pong Table
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Interview: Allan Branch of LessAccounting on The Truth about Work/Life Balance
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Interview: Laura Roeder of Edgar on The Advantages of an Invitation-Only SaaS Onboarding Flow
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Interview: Zack Onisko of Creative Market on The Most Important Part of Your UX isn’t in Your App
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Interview: Samuel Hulick of UserOnboard on User Onboarding: The Canary in the Coal Mine
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Interview: Janine Holsinger of NextChapter on Offline Strategies for Building a Customer Base in a Non-Technical Space
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Interview: Sam Soffes on Staying Motivated While Juggling Multiple Projects
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Stop Pitching and Close More Deals
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Interview: Abhi Lokesh of Fracture on Post-Honeymoon Marketing
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Interview: Al Bsharah on Fantastic Techniques to Motivate Your Team
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Interview: Eliot Peper of Uncommon Stock on Disrupting the Publishing Industry
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Interview: Abby Covert of How to Make Sense of Any Mess on Making Sense of Any Mess
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Interview: Josh Anon of Visioneer Studios on Storytelling for Startups
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Interview: Andrew Dumont of Betaworks on Leveraging Business Development for Early Growth
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Interview: Stefan Martinovic of Create.io on Growing a Startup One City at a Time
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Interview: Rob Meadows of Originate on Find and Leverage Your Unfair Advantage
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Interview: Robert Mueller of FastMail on Why You Should Charge from Day One
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Interview: Mattan Griffel of OneMonth Tools and Techniques for Optimizing Your Acquisition Channels
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Interview: Ryan Carson of Treehouse on Treehouse's Approach to Changing the World Starts from Within
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Interview: Adda Birni of Skillcrush on Digging Your Way Out of the Trough of Sorrow
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Interview: Chris Shepherd of HashRabbit on The Risks and Rewards of Bitcoin Startups
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Interview: Thomas Knoll of PrimeLoop on Why Your Company Should Ban Email
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Interview: Ian Heidt of Housecall on Hustling for Traction and Doing Things That Don't Scale
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Interview: Eliot Peper of Uncommon Stock on Looking Beyond the Blog Entry
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Interview: Leslie Bradshaw of Made by Many on Test Early, Test Often: The Power of Qualitative Data
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Interview: Brian Balfour of HubSpot on How to Methodically Build a Growth Machine
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Developing Stronger, Smarter Startup Communities
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Interview: Jeff Berg of Planning Center on Three Principles of Success From a Killer Self-Funded Company
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Interview: Rob Mallery of Originate on Attracting Top Quality Talent in the Early Stages
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Interview: Pieter Levels of Levels.io on How to Pull Off 12 (Well Executed) Startups in 12 Months
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Interview: Gordon Wintrob of StackLead on How to Increase Activation Through Awesome Onboarding
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Interview: Jason Roberts of Uber on How to Screw Up a Google Acquisition
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Interview: Scott Nixon of Happy Herbivore on Retargeting Tactics That Unlocked $40,000 in Revenue
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Interview: Kosta Gara of Vionic on Physical Goods vs. Software: The Key Differences That Will Change Your Strategy
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Interview: Navid Alipour of Analytics Ventures on What Investors Really Look For in Founders
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Interview: Brad Flora of Perfect Audience on Lessons Learned From a $25 Million Dollar Acquisition
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Interview: Josh Long on How to Go Beyond Simple Execution and Go After a Huge Opportunity
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Interview: David Warren of LIA on Things You Never Considered About Enterprise Sales
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Interview: Zach Holman of Github on How GitHub Scaled Past Dunbar's Number Without Losing Their Culture
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Interview: Gabriel Weinberg of DuckDuckGo on Getting Past Your Biases to Unlock Unimaginable Growth Channels
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Interview: Rob Walling of Drip on When to Stop Focusing on Building an Audience and Start Pounding the Pavement
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Interview: Manuel Weiss of Codeship on How to Make, Test, and Iterate on Marketing Assumptions
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Interview: Lee Jacobson of Apmetrix on When to Stop “Powering Through” and Pivot
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Interview: Ryan Singer of Basecamp on Why You Should Forget Pre-Defined Product Categories
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Interview: Cat Noone of Liberio on How to Raise Money Outside of San Francisco
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Interview: Sean Ellis of Qualaroo on How to Find Unique Growth Channels Beyond Content
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Interview: Owais Peer of Global App Testing on Time Management Tips to Make Your Team Insanely Productive
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Interview: Brian Zeurcher of Seen on Attracting Enterprise Customers Through Inbound Leads
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Interview: Melanie Gordon of TapHunter on Bulletproof Sales Techniques That Scale
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Interview: Carolyn Kopprasch of Buffer on Buffer's Secret to Killer Customer Service and Strategic Hiring
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Interview: Robert Williams of LetsWorkshop.com on How to Identify a Pain Worth Solving and Turn It Into a Profitable Business
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Interview: Alex Moore of Boomerang on The Ultra-Creative Viral Hooks Boomerang Used to Scale
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Interview: Elliot Schneier of Fundable on What Investors Consider When Deciding To Invest In You
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Interview: Christine Lu of Affinity China on Christine Lu Speaks Out About Startup Founder Depression
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Interview: Conrad Egusa of Publicize on How To Get Featured in VentureBeat, TechCrunch, and More
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Interview: Garrett Dimon of Sifter on Getting Over the Fear of Starting a Business
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Interview: Nick O’Neill of Startup Stats on Marketing Your Products through Event Planning
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Interview: Jesse Mecham of YNAB on Vertical Marketing Strategies and Designing a Company Culture
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Interview: Colin Nederkoorn of Customer.io on “Fundstrapping” Your Way to Profitability
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Interview: Scot Chisholm of StayClassy on Raising outside of San Fran and Leveraging The Right Mix of Advisors
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Interview: Paul Farnell of Litmus on Creative Funding Strategies For Early Growth
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Interview: Ben Sardella of Datanyze on Sales Tactics That Actually Work
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Interview: Nick Francis of Help Scout on How to Fundraise without Venture Capital
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Interview: Aaron Ross Predictable Revenue on Sales Tactics Aimed at Tripling Revenue
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Interview: David Sherry of Death to the Stock Photo on The Power of Authenticity
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Interview: Nathan Gilmore of TeamGantt on Streamlined Planning for Small Teams
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Interview: John Sheehan of Runscope on Marketing to Developers and Releasing Free Tools for Lead Generation
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Interview: Mark Roberge of HubSpot on How to Setup a Painless Content Production Processes
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Interview: Jason Cohen of WP Engine on Growth, Pricing, and the Realities of Funding
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Interview: Drew Strojny of The Theme Foundry on The Importance of Getting Sh*t Done vs. Striving For Perfection
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Interview: Thomas Schranz of Blossom.io on Product Philosophy: JTBD & Minimum Marketable Features
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Interview: Danielle Morrill of Mattermark on Fundraising, Metrics, and Phenomenal Twitter Rants
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Interview: Hiten Shah of KISSmetrics on Early-Stage Growth Tactics and Finding Your Focus
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Interview: Cat Noone of Liberio on Leaving the Valley to Start Up in Berlin
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Interview: Perri Blake Gorman of Archive.ly on Relationship Building, The Art of Sales, and Balinese Gurus
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Interview: Brendan Schwartz of Wistia on The Rollercoaster Journey of Wistia
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Interview: Steve Young of Mobile App Chat on Building (and Balancing) Multiple Revenue Streams
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Interview: Brant Cooper of The Lean Entrepreneur on Market Disruption and Getting Your First Customer
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Interview: Yashar Ahmadpour of CrowdClock on Taking a B2B Approach to a Marketplace App
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Interview: Oli Gardner of Unbounce on From 0 to 100,000 Users
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Interview: Tawheed Kader of ToutApp on Quitting a 6-Figure Job to Bootstrap a Startup
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Interview: Moritz Plassnig on Creating "Wow" Moments and the Impact on Engagement
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Interview: Gregory Ciotti of Help Scout on Leveraging Content Marketing Materials (Even at Scale)
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Interview: Mark Fidelman of Raynforest on How to Get Content Published in the Majors
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Interview: Brennan Dunn, founder of Double Your Freelancing Rate on An Eye-Opening New Take on Email Lists
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Interview: Adii Pienaar on Taking on New Ventures and Establishing a New Life Balance
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Interview: Jeremiah Gardner of The Lean Brand on How to Use Lean Branding to Find Product Market Fit
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Interview: Mikael Cho of Crew on The Unexpected Power of "Tool Marketing"
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Interview: Dan Norris of WP Curve on The Failures that Led to the Success of WP Curve
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Interview: Ruben Gamez of Bidsketch on The Power of Integrating Your SaaS With Other Apps
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Interview: Chris Hexton of Vero on 3 Simple Rules For Early-Stage Email Lists
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Interview: Todd Garland of BuySellAds on The David & Goliath Story of BuySellAds
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Interview: Samuel Hulick of UserOnboard.com on Growing an Audience from 0 to 3,000 in Less than 2 Months
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Interview: Ryan Hoover of Product Hunt on How Product Hunt was Launched in Less than 1 Week
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