Rocketship.fm on Smash Notes

Rocketship.fm podcast.

December 31, 2019

Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.

Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.



Recently updated notes

Seth Godin is a marketing genius, and in this podcast he will teach us to win. If you want to hear quick, actionable advice on getting what you want in the world, this is it. No pressure!

Updated on August 09

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Nobody ever looked at an empty calendar and said, The best way to spend this time is by cramming it full of meetings! or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why? In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention?  Today we explore John Zeratsky's and Jake Knapp's philosophy on Making Time. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Updated on August 06

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How did Matt Hooper build a company singing about Blockchain? Today we explore the product journey of Live from Tomorrow! a live show that's been running in New York City for the last two years and has recently been turned into a podcast as an epic musical comedy about innovation in tech and business.
There's really nothing like it out there. Recorded in the style of a cast album, the show seamlessly combines studio recordings with live performances and interviews. The five-episode, two-act inaugural season tells the extraordinary story of our lead, Matt Hooper, as he launches his new venture – a variety show-within-the-show that is called, yes, Live! From Tomorrow. 
This episode is brought to you by:
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Earth Class Mail scans and digitizes you physical mail and makes it available to you on mobile or desktop or even Google Drive or Dropbox. Rocketship listeners get 25% off their subscription for the first 3 months by going to earthclassmail.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Walker & Company Brands, a startup making health and beauty products for people of color, was acquired by consumer giant Procter & Gamble in 2018.
The company was founded in2013 by Tristan Walker,  who previously led business development for Foursquare, and who aimed to create products that would better serve the needs of people of color with coarse or curly hair. Walker & Co. started out with its Bevel shaving products for men, then launched Form, a collection of hair products for women.
Today we bring you the Journey of Tristan Walker in building Walker & Co and taking the company through an acquisition.
This episode is brought to you by:
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Earth Class Mail scans and digitizes you physical mail and makes it available to you on mobile or desktop or even Google Drive or Dropbox. Rocketship listeners get 25% off their subscription for the first 3 months by going to earthclassmail.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode originally aired on Jay Clause's podcast Creative Elements.
Rocketship.fm Host Michael Sacca is the VP of Product at Dribbble and cohost of Rocketship.fm. He started his career 15 years ago as a Product Designer, eventually founding a cutting-edge product agency that built applications for Scholastic, GE, Nike, Siemens, Kobe Bryant and more. In this episode we talk about building an agency, launching software products, working a 9-5 job, creative outlets, and the role that Constraints play in all of our decisions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Hamilton founded Backstage Capitol, a venture capital firm, in 2015, when she was homeless. The firm seeks to address funding disparities in the technology industry by investing in companies started by undervalued but high-potential entrepreneurs who are women, people of color, and/or LGBTQ. To date, Backstage Capital has raised more than $10 million and invested in more than 130 startup companies.
This episode is brought to you by:
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Earth Class Mail scans and digitizes you physical mail and makes it available to you on mobile or desktop or even Google Drive or Dropbox. Rocketship listeners get 25% off their subscription for the first 3 months by going to earthclassmail.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Kimberly Moore, CEO and Co-Founder of Go Together, is an entrepreneur completely passionate about building one of the most exciting companies in the mobility space. Go Together, an early stage startup, is on a mission to get people where they need to go through their trusted networks and via any transportation option available. First starting with education and political engagement. Two industries ripe for disruption in the transportation space.
Go Together’s first product in the market is in 49 schools across the country and helps children attending the best school for them to succeed in life and removing transportation as the obstacle.
Kimberly tells us her story of leaving Verizon Wireless right before her promotion to Vice President, her journey as a black woman founder and what VC's need to know about their own bias.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Participate builds and hosts online learning communities that inspire learning, connection and growth. Head to participate.com/rocketship for a free virtual learning workshop, valued at $1,000.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Mitchell S. Jackson reads an excerpt from his memoir "Survival Math" with sound design and music composition from Zane featuring Stephanie Strange.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Diversity can be a difficult issue to discuss, but the truth is the tech industry has a problem.
Even a brief look at the data collected by the Equal Employment Opportunity Commission reveals huge racial disparities in the tech workforce compared to the private sector overall.
Tech companies and investors should be concerned: Evidence strongly suggests that a racially diverse tech sector could translate into stronger financial performance. A McKinsey report on diversity showed a correlation between racial and ethnic diversity and a company’s financial performance. “For every 10 percent increase in racial and ethnic diversity on the senior-executive team,” the report stated, “gross earnings rose 0.8 percent.”
So why aren’t our workforces more diverse? Why is it so hard for companies like Apple and Microsoft to build a workforce that better represents the customers they’re selling to?
Learn more about your ad choices. Visit megaphone.fm/adchoices

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In Part Two of our look at Diversity in Tech we hear from how Stripe increased their percentage of underrepresented candidates in their internship program from 10% to 40% in one year. How Crowdfunder fixed their gender pay gap problem and how VC Arlan Hamilton is investing millions into underrepresented founders at Backstage Capital.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Shift is an online, peer-to-peer, marketplace for buying and selling used cars. Founded in 2014, Shift is an American company based in San Francisco’s Mission District. As of 2019, the company offers its services in San Francisco, Los Angeles, San Jose and San Diego, California as well as Portland, Oregon.
The leadership team includes Co-CEOs George Arison and Toby Russell, also co-founders of Taxi Magic; Sean Foy chief operating officer; and Christian Ohler chief technology officer.
Shift was born out of a problem that the founders understood first hand and today we bring you their story.
Want an ad free experience? Subscribe today at glow.fm/rocketship and get a private feed you listen to where ever you listen to podcasts.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Participate builds and hosts online learning communities that inspire learning, connection and growth. Head to participate.com/rocketship for a free virtual learning workshop, valued at $1,000.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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PayPal was originally established by Max Levchin, Peter Thiel, and Luke Nosek in December 1998 as Confinity, a company that developed security software for handheld devices. In March 2000, Confinity merged with X.com, an online banking company founded by Elon Musk.
After watching PayPal become the premier choice of Internet auction shoppers, online marketplace giant eBay acquired PayPal for $1.5 billion in October 2002, then in 2015 PayPal was spun off into an independent company, but it continued to be used by eBay.
While the companies history was often rocky it's effects will ripple for generations from the impact of it's early team, known as the PayPal mafia.
Want an ad free experience? Subscribe today at glow.fm/rocketship and get a private feed you listen to where ever you listen to podcasts.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Participate builds and hosts online learning communities that inspire learning, connection and growth. Head to participate.com/rocketship for a free virtual learning workshop, valued at $1,000.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Key points in this episode

Earth Class Mail was founded over 16 years ago with the ambitious mission of “taking over the post office of the world." They were one of the first startups to launch on national television with their own slickly produced 8 part TV series focused on their CEO Ron Wieners fund-raising journey. But the journey hasn't always been smooth, they company was acquired in 2014 through a Bankruptcy resolution and then again in 2016. Today the product and team appear stronger than ever, publicly reporting 20% growth in 2018.
We'll take you through their massive rise, eventual fall and a complete rebuild in a story that hasn’t yet been told in its entirety like we’re going to bring to you today. We've collected exclusive interviews with Ron Wiener himself, Venture Capitalist and eventual acquirer through Bankruptcy, Jonathan Segal and his appointed CEO Doug Breaker. Today we bring you the Product Journey of Earth Class Mail. 
Want an ad free experience? Subscribe today at glow.fm/rocketship and get a private feed you listen to where ever you listen to podcasts.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Participate builds and hosts online learning communities that inspire learning, connection and growth. Head to participate.com/rocketship for a free virtual learning workshop, valued at $1,000.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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The story of Instagram’s explosive rise reads like a Silicon Valley fairy tale, with the company gaining staggering momentum within a few short months. The app itself took only eight weeks to develop before launching on the iPhone, and within a year and a half Facebook had acquired the company for $1 billion in cash and stock. But like all good tales, the process involved many twists and turns, failures and successes, conflicts and synergies, and a dose of fortuitous happenstance. 

Want an ad free experience? Subscribe today at glow.fm/rocketship and get a private feed you listen to where ever you listen to podcasts.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Participate builds and hosts online learning communities that inspire learning, connection and growth. Head to participate.com/rocketship for a free virtual learning workshop, valued at $1,000.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Founded in 2008 by Facebook co-founder Dustin Moskovitz and ex-Google-and-Facebook engineer Justin Rosenstein, who both worked on improving the productivity of employees at Facebook. They took their internal Facebook tool and commercialized it, launching publically in 2011. Since they, they've been trying to simplify the "work about work in Moskovitz's own words.
Asana’s mission is to help humanity thrive by enabling the world’s teams to work together effortlessly. Follow along as Anna Marie Clifton takes us through how Asana built their new Automation product, in an attempt to "Automate away the work about work". 
Want an ad free experience? Subscribe today at glow.fm/rocketship and get a private feed you listen to where ever you listen to podcasts.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Participate builds and hosts online learning communities that inspire learning, connection and growth. Head to participate.com/rocketship for a free virtual learning workshop, valued at $1,000.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Key points in this episode

Square was founded to solve the pain point of a well known glass blower in San Francisco who lost a sale because he couldn't accept a credit card transaction. The prototype was built in a month, and Jack raised $600 just by charging VC's to hear his pitch. Today we talk you through the Product Journey that is Square with their Hardware Lead, Jesse Dorogusker, who left Apple to join the team in 2011.
Want an ad free experience? Subscribe today at glow.fm/rocketship and get a private feed you listen to where ever you listen to podcasts.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
LinkedIn Jobs will match the right talent with your open roll, fast. Head to Linkedin.com/rocketship to get $50 off your first job post.
Participate builds and hosts online learning communities that inspire learning, connection and growth. Head to participate.com/rocketship for a free virtual learning workshop, valued at $1,000.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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The stock was tanking, and the company kept hemorrhaging cash. Investors sued. Some users even filed a suit. It was a losing battle from the start but what really went wrong at the beloved startup MoviePass. Today we tell the story of MoviePass's rise and ultimate fall on the season finale of Rocketship.fm's Product Failures.
We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here.
BIG NEWS
We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
LinkedIn Jobs will match the right talent with your open roll, fast. Head to Linkedin.com/rocketship to get $50 off your first job post.
Participate builds and hosts online learning communities that inspire learning, connection and growth. Head to participate.com/rocketship for a free virtual learning workshop, valued at $1,000.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Today we discuss another type of failure that is all too common, especially in young companies - team failure. We talk with Latif Nanji, the founder and CEO of Roadmonk, about his first startup Pokerspace.com and the many mistakes they made trying to move in the same direction as a team, but often failing miserably.
BIG NEWS
We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Exit. Liquidity. Acquihire. Merger. No matter the name, it’s a milestone in any entrepreneurs life.
Today we take a look at the real stories behind acquisitions, when the outcome isn’t quite what you read about in Techcrunch with stories from Andy Sparks, former COO of Mattermark, Courtland Alves VP of Product & Mentorship at Bloc and Morris Wheeler, DrummondRoad Capital founder and principal.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Path was created in 2010 by former Facebook employee Dave Morin as a sort of anti-Facebook. It stood out with one good idea: limits for friends. You couldn’t add more than 50 people to your network when it first launched.
As Facebook ballooned in size and our friend lists grew with it, Path sought to be the place where you chatted with only the people you were closest to. And for a little while, the idea seemed to work. Quickly, Google reportedly tried to gobble it up. By mid-2013, Morin proclaimed that people were checking the app “over 1 billion times per month.”
But after years of irrelevance, it decided to finally shut its doors in 2018. What went wrong and what could have been? We explore that and more on today's episode.

This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
LinkedIn Jobs will match the right talent with your open roll, fast. Head to Linkedin.com/rocketship to get $50 off your first job post.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get a free wireframe workshop by going to augusto.digital/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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In 2000, Reed Hastings, the founder of a fledgling company called Netflix, flew to Dallas to propose a partnership to Blockbuster CEO John Antioco and his team. The idea was that Netflix would run Blockbuster’s brand online and Antioco’s firm would promote Netflix in its stores. Hastings got laughed out of the room.
Blockbuster went bankrupt in 2010 and Netflix is now a $28 billion dollar company, about ten times what Blockbuster was worth. So what happened that led Blockbuster's demise? We explore that and more today on the show.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
LinkedIn Jobs will match the right talent with your open roll, fast. Head to Linkedin.com/rocketship to get $50 off your first job post.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get a free wireframe workshop by going to augusto.digital/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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From creating unsafe driving conditions to aggravating spouses across the globe, todays failure is a lesson in what happens when your team lacks diversity, especially of lived experiences that help build empathy for your customers. Today, we take you behind the scenes of Audibles iOS7 redesign that overhauled the design of the app, but forgot to take several key use-cases into consideration.

This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get $1,000 off by going to augusto.digital/rocketship.
Rocketship is brought to you by The Podglomerate.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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On September 11, 2001 two American Airlines airplanes were hijacked. One was flown into the north tower of the World Trade Center and the other crashed into a field on it's way to the White House killing everyone onboard. As people scrambled to find out what happened to their loved ones, the American Airlines automated phone systems failed as they refused to included what is known as the Mayday codes.
Today we talk with Blade Kotelly, who built the automated phone system for several Airlines, including some affected by the September 11 hijackings. His systems didn't fail that morning - so what happened at American Airlines?

This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get $1,000 off by going to augusto.digital/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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We've been talking a lot about well known product failures, but at this point in the series, we're going to take a little pause. Today, we remember that there are very real people behind these failures. These people have feelings and the failures they’ve experienced, they’ve probably affected them in different ways.
Today we sit down with Jerry Colonna. Jerry is an American venture capitalist and professional coach who played a prominent part in the early development of Silicon Valley. He is known as the CEO whisperer and is famous for being Alex Blumbergs executive coach at Gimlet captured for the Startup podcast. Jerry get's personal with Mike Belsito about his own failures and helps to put our work accomplishments and our personal worth into perspective.
This episode is brought to you by:
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get $1,000 off by going to augusto.digital/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Raising $41 million dollars before launch, Color should have been an instant hit, but instead met a swift demise. When it launched, the application had around 1 million downloads. By September 2011, the service had a little under 100,000 active users. Founded by serial entrepreneur Bill Nguyen and successful operator, Peter Pham, Color had one of the best teams in the business.
However, in the weeks following Color's initial launch, controversy surrounded the startup's $41 million funding and mixed reviews on the product. The initial launch left users confused with the application's user interface and purpose. Its initial rating in the App Store was 2 out of 5 stars. In an interview with Robert Scoble in April 2011, Pham and Nguyen admitted that Color's launch was a wasted opportunity. But it wasn't just the launch that would sink the company.
Today we take you behind the scenes of Color's rise and fall.
This episode is brought to you by:
Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get $1,000 off by going to augusto.digital/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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Google+ was an ambitious project to take down the social networking giant Facebook, unfortunately we all know how it ended. What went wrong along the way that prevented a company like Google, with seemingly endless resources and internet reach, fail to create a product users actually wanted to use?
This episode is brought to you by:
Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get $1,000 off by going to augusto.digital/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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In the early 2000's eBay was in direct competition with Amazon but they had very different methodologies when approaching the market. Today we dive into some of the mistakes eBay made in this time where they caught themselves focusing on the wrong metrics and ultimately the wrong side of the market. These mistakes ultimately led to the huge differences in the trajectory of where these companies are today. We talk with Ben Foster, the CPO at GoCanvas, about his time at eBay from 2001-2005 where he lead the "findings" team internally.
This episode is brought to you by:
Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
Product Institute is an online course for new and tenured product managers. Head to productinstitute.com and enter the code ROCKET at checkout, you'll receive $200 off your subscription.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get $1,000 off by going to augusto.digital/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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It was November of 2014 and Brian Crofts was preparing for a meeting with two senior executives at Intuit. One was his boss, CeCe Morken, who ran Intuit’s Professional Tax (ProTax) business line, the $422 million business that sold tax preparation software to professional accountants. The other was Sasan Goodarzi, who ran Intuit’s $1.8 billion TurboTax business (TurboTax) that sold software to consumers. 
Crofts had devoted three years to a new product-- TurboTax PersonalPro -- that was a stepping stone in between these two business lines. The company’s leadership had decided it was an appropriate time for a major roll-out of the product and the purpose of the November meeting was to discuss and decide upon a go-to-market plan for PersonalPro. 
But not all launches create hockey stick growth. Find out what happened behind the scenes when Intuit rolled out TurboTax PersonalPro the led to its initial failure.
This episode is brought to you by:
DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
App & Flow. If you're a startup founder, App & Flow will help you build an app that's ready for takeoff. Rocketship listeners get 25% off of their first month by going to rocketshipfm.appandflow.com.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get $1,000 off by going to augusto.digital/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Rocketship is brought to you by The Podglomerate.

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Business schools around the nation study Webvan’s overly ambitious rush to the biggest IPO to date in Silicon Valley, as a prime example of what to avoid doing while scaling.While it’s true that the impatience to go public helped steer Webvan off a cliff, the once darling company made three critical, but often overlooked mistakes when it came to revolutionizing home grocery deliveries. We'll talk with Ben Foster about his experience leading product teams at Webvan.
This episode is brought to you by:
DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
App & Flow. If you're a startup founder, App & Flow will help you build an app that's ready for takeoff. Rocketship listeners get 25% off of their first month by going to rocketshipfm.appandflow.com.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get $1,000 off by going to augusto.digital/rocketship.
Logi Analytics is the leading platform for embedded analytics. Take your dashboard and reports to the next level. Rocketship listeners get free access to the Logi Analytics library of product demos by going to logianalytics.com/rocketship.
Rocketship is brought to you by The Podglomerate.
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Everyone fails at some point in their career. Small failures, big failures. We're going to cover them all on this season of Rocketship. Today Michael Sacca and Mike Belsito are going to discuss some of their own product failures - from eFunneral, to Crew to Brandisty they've learned a lot from these mistakes.
This episode is brought to you by:
Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
App & Flow. If you're a startup founder, App & Flow will help you build an app that's ready for takeoff. Rocketship listeners get 25% off of their first month by going to rocketshipfm.appandflow.com.
Augusto Digital. Augusto Digital is a product engineering team that creates web, mobile, and cloud based digital products. Rocketship listeners get $1,000 off by going to augusto.digital/rocketship.
Rocketship is brought to you by The Podglomerate.
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Right before we kick off Season 8 of Rocketship, we wanted to go back and look at some of our favorite episodes of the past 6 years. From relationships to product love, the history of the baseball cap to the first ever e-commerce website on the internet today we have something for in this episode.

Listen to the full episodes:
Relationships
http://rocketship.fm/episodes/chapter_7_relationships/

Twitter Confessionals
http://rocketship.fm/episodes/twitter_confessionals/

The Evolution of the Baseball Cap
http://rocketship.fm/episodes/the_evolution_of_the_baseball_cap_product_ep_1/

The Untold Story Of Books.Com
http://rocketship.fm/episodes/the_untold_story_of_books_com_part_1/
http://rocketship.fm/episodes/the_untold_story_of_books_com_part_2/

Mental Models for Product Managers
http://rocketship.fm/episodes/mental_models_for_product_managers/

Mastering Jobs to be Done
http://rocketship.fm/episodes/mastering_jobs_to_be_done_interviews_the_preparation/

Interview with Ryan Hoover of Product Hunt
http://rocketship.fm/interviews/ryan_hoover_of_product_hunt_on_how_product_hunt_was_launched_in_less_than_1_week/

This episode is brought to you by:
Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
App & Flow. If you're a startup founder, App & Flow will help you build an app that's ready for takeoff. Rocketship listeners get 25% off of their first month by going to rocketshipfm.appandflow.com.
Rocketship is brought to you by The Podglomerate.
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With companies such as Google and Facebook we are trading our data in exchange for the benefits of their product, is the solution to stop giving big companies our information, or is it about recognizing how companies are using our data and making a conscience decision of what information we give away? We tackle these questions and more on this week's episode.
This episode is brought to you by:
Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
App & Flow. If you're a startup founder, App & Flow will help you build an app that's ready for takeoff. Rocketship listeners get 25% off of their first month by going to rocketshipfm.appandflow.com.
Rocketship is brought to you by The Podglomerate.
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In the second part of our series on data we talk about the origins of Hadoop, the technology that formed the very foundation of what we know as “big data”. The emergence of Hadoop represents perhaps the single most important development in our lifetimes for storing, processing, and retrieving big data. And not only is this technology behind just about everything you touch on the web, it’s now even being used in the medical field to save lives.

Including interviews with Vas Natarajan of Accel Ventures and Amr Awadallah of Cloudera.
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Today we talk with Ben Foster the Chief Product Officer at GoCanvas and former product manager at Ebay. Ben is a wealth of Product knowledge and experience and today we discuss the topic of A/B testing and how he's evolved his focus to be vision driven so that he doesn't miss the big opportunities to solve customer problems. This was a hard learned lesson and we hear about his experience A/B testing features with moderate success and what caused him to shift if focus.
This episode is brought to you by:
Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.
DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
App & Flow. If you're a startup founder, App & Flow will help you build an app that's ready for takeoff. Rocketship listeners get 25% off of their first month by going to rocketshipfm.appandflow.com.
Rocketship is brought to you by The Podglomerate.
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Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa, Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay, the Author of Product Management in Practice, about this evolution over the past 80 years. 
For Neil McElroy the Brand Men were essentially his manifesto on what would become a product manager today. Their responsibilities ranged from tracking sales to managing the product, advertising and promotions. They were to “take full responsibility” for the brands implementation of advertising and sales and take a ‘huge weight’ off of the sales managers who were both ideating and implementing growth strategies.
Bill Hewlett and David Packard interpreted the Brand Man ethos as putting decision making as close as possible to the customer, and making the product manager the voice of the customer internally. In the book The Hewlett-Packard Way this is credited with sustaining Hewlett-Packard’s 50 year record of unbroken 20% year-on-year growth between 1943 and 1993.
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We all think we know everything there is to know about our customers, but data shows that we often know a surprising little amount about who our customers really are. We tend to get complacent and continue building for the personas that we think use our product, but is there a better way?
We talk with Laura Klein, author of UX for Lean Startups and Build Better Products, about methods for better user research practices we can all start doing today.
This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.
This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
Rocketship is brought to you by The Podglomerate.
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Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet.
Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited.
We dove into tech brands like Slack and Intercom as well as roll-on deodorant brand Phresh and personal fashion brand Stitch Fix.
Huge thanks to our guests today:
Lindsey Smith: https://twitter.com/LindseySmithHHC, Jordi Romero: https://twitter.com/jordiromero, Natalie Gerke: https://twitter.com/Ngerke, & Alys Gagnon: https://twitter.com/AlysJ
This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.
This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.
This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
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What would it look like if your company built a boat? Would your customers know what to expect?
Launching your first product is punishingly hard. Getting to the second one often even more so, as everything will change: Distribution, brand, product strategy, organization and psychology. Learn about the challenges of growing your product family and how to overcome them. 
Georg Petschnigg, Chief Innovation Officer from WeTransfer, and co-founder of FiftyThree, the company behind the popular Paste and Paper applications, will draws from his extensive experiences building award winning products used by millions around the world. Learn how to set up your team and product strategy for success.
This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.
This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.
This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
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You've probably made a bad call at some point in your career, that's ok. Today we'll talk about ways to prevent it moving forward and how to recognize and avoid the many belief, behavioral, and social biases, which flaw much human decision making, in your role as product manager. Confirmation bias, authority bias, reputation risk, survival bias and sunk-cost fallacy are rife in organizational decision making and during customer and product validation. Today we will include examples and practical tips you can use right away.
This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.
This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.
This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

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Often times, finding true product-market-fit can be the most difficult part of the process in launching a new product. In this talk, Rahul shares his predictable and repeatable process for finding and optimizing product-market-fit for SaaS products.
This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.
This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.
This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
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Positioning can make or break a new product, yet it rarely gets the attention it deserves. On todays episode, April Dunford the CEO at Ambient Strategy, outlines a product positioning process that will shine a spotlight on your product’s best features. We will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context.
You can check out April's book, Obviously Awesome, to dive deeper.
This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.
This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 
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Marketing automation platform, Sendlane, hit a plateau in both revenue and ideas until they tried using user-centered design to unlock growth. The solution was a surprising effective one that helped to set their roadmap moving forward.
Today we talk with Eric Weiss about their experience implementing user-centered design in practice and how it changed the trajectory of the business.
This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.
This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 
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Catherine Ulrich, a Managing Director of FirstMark Capital, invests in a broad range of enterprise and consumer start-ups. She has a deep passion for and expertise in health and wellness, AI, and behavior change. Prior to joining FirstMark, she was the Chief Product Officer at Shutterstock (NYSE: SSTK) where she was responsible for product strategy and execution across all of Shutterstock’s offerings and brands including the company’s move into machine learning/computer vision and creative editing tools. She was also the first Chief Product Officer at Weight Watchers (NYSE: WTW), responsible for their global digital and retail experiences.
Today we talk with Catherine about the six (or seven) types of Product Managers, advantages and disadvantages each face and which products they fit best leading.
This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.
This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.
This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.
This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 
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SEO, or Search Engine Optimization, comes in many forms. There’s the classic blog post optimization where one would write a piece of content and try to get the right combination of usefulness, keywords, and length to see if Google will rank it high enough to get discovered. but that’s not what Tommy Griffith was doing at Airbnb when he led their SEO team from 2013 - 2017.

Today, we take you behind the scenes of the SEO team at Airbnb. How did they approach such a massive problem? What worked? What didn't? That and more on today's episode.

This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.
This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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Over the past 6 years we've had some amazing conversations with product people and entrepreneurs. Today we're going to bring you some of our favorite bits of product knowledge to help you with everything from diversity, recruiting, tough product decisions, understanding business goals and more.

You'll hear from some of our favorite guests like former Facebook PM Alison Go, Jobs to be Done architect Bob Moesta, VP of Product & Strategy at Box Jeetu Patel and even Adii Pienaar.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 







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We explore what it really means to be a product-driven company. More than anything, it's an exercise in restraint. Don't just build because you can, or because technology allows, but because you're advancing a larger vision. Laura Roeder of Edgar shares just what that means for their company, and how it's helped them follow a guiding light to success.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 




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We are in the middle of a massive shift in the way people use and buy software.

It’s been well over a decade since Salesforce brought software to the cloud. Apple put digital experiences in people’s pockets back in 2009 with the first iPhone. Blake talks about how we’re in “The End User Era” -- which is a new era that we’re now living in.  We may be using applications for business purposes, but even those applications are adopted not because of some procurement manager signing a contract, but adopted from the bottom up within an organization. 
“The End User Era” applies to business applications like Slack, Zoom, Calendly, and others that you probably use every day.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 




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Product Marketing. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching investors, this is for product managers and product leaders to inspire their teams to push themselves to build the best possible solution.

We walk through examples from Figure One, Facebook and Sono’s with us as we attempt to break down what makes a powerful product description and what are the elements you need to improve yours.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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Jobs to be done will change the way you think about product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.

In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.

The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind a purchase.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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Daria Axelrod Marmer, a Product Lead at Hubspot wrote about Killing it by Killing Features and we explore that more today.  It's never fun to sunset a feature we worked so hard to bring to life, but sometimes growth comes from creating focus and removing unused features to either build something new or take a new approach to solve the problem they were meant to solve.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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Ryan Singer and the Basecamp team have developed their own methodology for product planning. For one, they don't do waterfall or agile or scrum. For two, they don’t line walls with Post-it notes. For three, they don’t do daily stand ups, design sprints, development sprints, or anything remotely tied to a metaphor that includes being tired and worn out at the end. No backlogs, no Kanban, no velocity tracking, none of that.

What they do instead is six week product builds followed by two weeks of cooling. Their leadership team decides how long they want to spend on tasks vs working with product estimates and if they work isn't done, it's thrown out.

Today we sit down with Ryan Singer and learn more about his most recent book Shape Up which outlines this process. Read the full book at http://basecamp.com/shapeup. You can also join Ryan and Bob Moesta at their upcoming product seminar.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 




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Mental models are simple expressions of complex processes or relationships. These models are accumulated over time by an individual and used to make faster and better decisions. Today to explore Mental Models for Product Leadership and how to use them with your team every day.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill, because of our modern times, that is becoming increasingly more difficult to achieve. Today we outline some helpful practices for staying focused and achieving deeper concentration on the work that matters.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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Today we bring you the story of eBay and Amazon in the early 2000s, and how their fierce competition for market share came down to two very different product approaches. There's a winner, a loser and lots of product lessons in-between. We'll also share something that Jeff Bezos does to this day to ensure the customer is always represented in product meetings.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize.

Today we explore some essential mental models for Product Managers. From opportunity cost to confirmation bias to Semmelweis reflex and even key failure. There are countless mental models that are essential for Product Managers to understand.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 





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Mental models are how we understand the world. Not only do they shape what we think and how we understand but they shape the connections and opportunities that we see. Mental models are how we simplify complexity, why we consider some things more relevant than others, and how we reason.

A mental model is simply a representation of how something works. We cannot keep all of the details of the world in our brains, so we use models to simplify the complex into understandable and organizable chunks.

Today we explore some of Charlie Munger's famous mental models as outlined in his speech "The Psychology of Human Misjudgment."

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 











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Data is powerful because it is concrete. For many entrepreneurs and product people, empirical data can trump everything else – and it’s been an important tool in helping startups solve problems in new and innovative ways.

In today's episode we talk with Richard White, the CEO of UserVoice, and what it means to be "data-informed" and how to better use data inside your organization.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 





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Have you ever found yourself in the middle of where of those projects where you just go, I wish we’d seen how this would end at the beginning of the project? Often times this is the result of a build vs buy decision gone wrong. Today we discuss recognizing what isn’t your core competency. This can be difficult to admit for organizations, but getting this right could save you a ton of time, money and headache.

Balancing your company’s immediate needs with its long-term growth is both paramount and challenging – especially if your business is a startup. Challenging questions arise, such as whether you should invest aggressively in long-term initiatives or take the less expensive and more conservative approach. The “build versus buy” decision is a significant one that many companies face when addressing their software needs.

Today we breakdown the classic product decision. To build, or to buy. Or both?

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 










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Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa, Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay, the Author of Product Management in Practice, about this evolution over the past 80 years.

For Neil McElroy the Brand Men were essentially his manifesto on what would become a product manager today.  Their responsibilities ranged from tracking sales to managing the product, advertising and promotions. They were to “take full responsibility” for the brands implementation of advertising and sales and take a ‘huge weight’ off of the sales managers who were both ideating and implementing growth strategies.

Bill Hewlett and David Packard interpreted the Brand Man ethos as putting decision making as close as possible to the customer, and making the product manager the voice of the customer internally. In the book The Hewlett-Packard Way this is credited with sustaining Hewlett-Packard’s 50 year record of unbroken 20% year-on-year growth between 1943 and 1993.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at Gusto.com/rocketship.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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Connie Kwan walks us through her philosophy on storytelling for Product people, teaches us the essential elements of product storytelling and gives relatable use cases.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at Gusto.com/rocketship.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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Adobe's transition into a SASS company wasn't easy. It took two painful years of losses to transition their entire business from one-time upfront pricing to a monthly subscription. For a publically traded company, this could have been the death of them. But long-term thinking and well-executed plan set them up for success into the foreseeable future.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 

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Today we got a chance to sit down with Hunter Walk and discuss his career, what he looks for in founders and products that he’s investing in and, perhaps the most interesting, how he analysis someone’s career path when looking to invest in them… and it’s not exactly what you would expect.

Hunter Walk is a founder and partner at Homebrew. He also has extensive experience in product development and played a key role in making YouTube one of the internet's largest websites.

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at Gusto.com/rocketship.

This episode is also brought to you by Airtable, which is the all-in-one platform for product managers. Rocketship listeners can receive $50 in credit by signing up at Airtable.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 






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What’s the best kind of customer? A loyal customer.

Today with breakdown how theSkimm has built and maintained am excited audience of dedicated fans. Dheerja Kaur is the Chief Product Officer at theSkimm and walks us through how they keep their audience of largely female millennials (and Belsito) and the challenges of having a passionate audience scrutinizing your every decision. 

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You may be tired of writing product stories and pitching product ideas that fall flat.  Here we break down how to tell compelling product stories by understanding the basic of storytelling itself.

Jack and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better convey product ideas, initiatives and marketing.

This episode is also brought to you by Digital Ocean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about Digital Ocean and apply for Hatch at do.co/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP. 




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Today, we’re going to dive into the concept of Product Leadership, and specifically the differences between Product People and Product Leaders. We'll go over proven methods to move up inside of an organization and common pitfalls to watch out for once you've been given the opportunity.  Here to discuss with us is Rich Mironov. Rich coaches product executives, product management teams and agile development organizations.  He also parachutes into software companies as interim VP Products/CPO to address company-level product/market/engineering/revenue issues.  A seasoned tech executive and serial entrepreneur, Rich has been the “product guy” at six start-ups including as CEO and VP Product Management.  

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Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean. His posts and advice have been featured in Inc., Forbes, and Fortune and we're incredibly excited to share his insights with you on scaling through the lean methodology.

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On today's show we talk with Clive Thompson, the author of "Coders: The Making of a New Tribe and the Remaking of the World." We discuss why Coders were such a focus for him, and given all the recent news about Facebook and our personal data, it wasn't hard to figure out why he has such an intense focus on them.  Data and surveillance are one of the biggest issues of our time. Product teams, product leaders, coders, designers, data scientists - these are the people that can help fix it. They are the people that can help move is in a better direction.   I hope you’re able to walk away from this today and feel comfortable that what you’re working on, what you’re bringing into the world, has a net positive impact for the greater good. You can check out Clives book on Amazon: https://www.amazon.com/Coders-Making-Tribe-Remaking-World/dp/0735220565/

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Well, we’ve taken quite a trip these past few weeks, haven’t we? This whole Blockland journey took us to quite a few places.  Starting outside of Cleveland, in places like Miami, Puerto Rico and Las Vegas. Then into the boardrooms of Cleveland’s civic elite and to the Convention Center where Blockland’s Solutions conference took shape. Then the luxury car dealership where the architect of this whole thing makes himself at home. But, where does this journey take us all next?  Not just for the listeners of this series,  but the people in Cleveland who are on this Blockland journey? We’re going to try to figure that out today on the finale of this special series on Blockland.

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As we drive along this nondescript suburban street -- dotted with your standard fare of KFC’s and Pizza Hut’s and CVS Pharmacies, it seems like most other main suburban neighborhood thoroughfares here in Northeast Ohio.   But as we pull in to the Mercedez Benz of North Olmstead dealership, I wonder to myself if everybody else knows that there’s something a little special to this place. I don’t mean the shiny glass structure itself or the ambient waterfall that cascades inside.  That’s probably par for the course for any luxury car dealership. But… do people know that hidden inside this bastion of classy automobiles sits the biggest advocate of bringing Blockchain to Northeast Ohio? I do.

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Today we’re going to let the skeptics speak. Today we’re going to hear from people who are doubting the initiative.  People who have questions. People who may not be buying into all that Blockland has to sell.

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As we're sitting here taking in the first ever Blockland Solutions conference, it’s pretty wild to see what’s unfolding.  To many, it might not be that mind-blowing. It really seems like… plenty of other professional conferences. It’s in a nice convention center.  The coffee and snack stations scatter abound. There are panels… and main-stage speakers. And a mix of suit-and-tie types and hoodie-clad, beard-faced technologists wandering around.

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In the first few episodes of the Blockland series, we learned a bit about what the Blockland initiative was all about, why it started and who started it, and even rewound a bit to learn a bit more about Blockchain in general… and its impact on businesses. But today, we dive into Blockland, the initiative. There are so many tentacles to this so… it’s best you just buckle up and get ready… to enter… Blockland.

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Everpedia is the world's largest encyclopedia on the blockchain. It's decentralized, democratic, censorship-resistant and offers a financial incentive for those participating in creating and editing content.  It also has a secret weapon. Wikipedia co-founder Larry Sanger joined the company in 2017, nearly 3 years after it's formation after spending much of his life pursuing a high-quality crowdsourced database of knowledge. Sanger said, "Everipedia is the encyclopedia of everything, where topics are unrestricted, unlike on Wikipedia." Today on the show we discuss the evolution of Everpedia, how building on the Blockchain creates a better encyclopedia and what challenges they will face by allowing financial incentives into the crowdsourced knowledge eco-system. 

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Blockchain is a system in which a record of transactions that are maintained across several computers that are linked in a peer-to-peer network.

It’s a database or public ledger that can be used in a whole multitude of ways.  And along with this overview of what it is, it’s probably useful to have a brief primer on the history of blockchain.  

Blockchain technology was first developed by the mysterious Satoshi Nakamoto. Satoshi Nakamoto is the name used by the unknown person or people who developed bitcoin, it’s the pseudonym that authored the bitcoin white paper, and created and deployed bitcoin's original reference implementation. As part of the implementation, they also devised the first blockchain database.

Blockchain, as an industry, grew out of the bitcoin ecosystem when it was realized that the underlying technology that operated bitcoin could be separated from the currency and used for all kinds of inter-organizational ways. Almost every major financial institution in the world is doing blockchain research at the moment.

The term Blockchain was coined, in its modern interpretation, by Hal Finney in an email exchange with Satoshi in 2008.

We'll cover this and more in today's episode. 






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By now you’ve heard all the buzz, and criticism, of Blockchain and Cryptocurrencies.

The constant fluctuations of the Bitcoin market. One minute it’s going to the moon, the next it’s tanking and will never come back.

This isn’t a story all about Bitcoin, because as Bitcoin and it’s siblings Litecoin, Etherium and the thousands of other alt-coins that have come and gone over the years, the underlying technology, Blockchain, is becoming the real star of the show with Banks and Financial institutions around the world researching how they can best use this technology.

But the ecosystem itself is still a bit odd. What Satoshi Nakomoto handed over the to the world of Cryptographic Cyberpunks in 2009, 10 years later has become a booming, albeit volatile, industry.

There’s an incredible story going on right now in Cleveland.  But today on the show we’re going to take you behind some of the companies, governments, and communities elsewhere… all focused on Bitcoin and Blockchain technology.






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Something is happening in Cleveland, Ohio. A movement, unlike anything it's seen before, has taken over the city. Cleveland’s top business leaders, civic leaders, politicians and lawmakers, people running educational institutions have all dedicated to making Cleveland the Blockchain Capital of the world.   And this initiative, as strange as it may sound, is led by none other than a local car salesman, Bernie Moreno. On season six of Rocketship.fm, we're taking you behind the scenes of a movement that's happening inside the civic buildings all over Cleveland, a movement to reposition this blue-collar city into a global technology center. 

Season six is the story of Blockland.

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Key points in this episode

Something is happening in Cleveland, Ohio. A movement, unlike anything it's seen before, has taken over the city. Cleveland’s top business leaders, civic leaders, politicians and lawmakers, people running educational institutions have all dedicated to making Cleveland the Blockchain Capital of the world. And this initiative, as strange as it may sound, is led by none other than a local car salesman, Bernie Moreno. On season six of Rocketship.fm, we're taking you behind the scenes of a movement that's happening inside the civic buildings all over Cleveland, a movement to reposition this blue-collar city into a global technology center. Season six is the story of Blockland.

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One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to manage and lead a high-performing product team. In this episode, we dive into the strategies that managers use to lead their teams successfully. 

It's not easy and we're not all Steve Jobs (although most of us think we are from time to time) so what do high performing managers from Facebook and Box do?  That's the question we answer in this episode.  Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.

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We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today.  He leads the company's overall product and platform strategy, driving Box's long-term roadmap and vision for cloud content management in the enterprise.

Have you ever wondered how companies like Box approach emerging technologies like machine learning and artificial intelligence? Well, today is the day you find out.

He also gives amazing advice on building effective product teams, the magical number for the size of a product team, when and how you should decide to build a new feature and how Box guards against disruptors.




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Teresa Torres helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. She emphasizes strong critical thinking a strong connection between what the teams are learning in their research activities with the product decisions that they are making.

Mike Belsito interviews her today to discuss how teams can begin practicing continuous discovery, how to get buy-in from management and why the best product teams are talking to their customers every week (if not every day). 



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It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up.

So what is the difference between Disruption and Innovation?  Well, Disruptors are innovators, but not all innovators are disruptors.

Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare industry. We talk with Joshua Landry of Figure1 and Sasha Bhatia, the Director of Women’s College Hospital Institute for Health System Solutions and Virtual Care in Toronto.



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Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet.

Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited.

We dove into tech brands like Slack and Intercom as well as roll-on deodorant brand Phresh and personal fashion brand Stitch Fix.

Huge thanks to our guests today:
Lindsey Smith: https://twitter.com/LindseySmithHHC
Jordi Romero: https://twitter.com/jordiromero
Natalie Gerke: https://twitter.com/Ngerke
Alys Gagnon: https://twitter.com/AlysJ




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You may be tired of writing product stories and pitching product ideas that fall flat.  Here we break down how to tell compelling product stories by understanding the basic of storytelling itself. 

Jack and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better convey product ideas, initiatives, and marketing. 



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We take a deep dive into how to prepare for and run better meetings, and some tricks to make sure that what was discussed at the meeting, actually gets done. We'll hear from Mamie Kanfer Stewart of Meeteor, Charlie O'Donnell of Brooklyn Bridge Ventures, Cameron Herold the author of Meetings Suck and Brian Scudamore of 1-800-GOT-JUNK

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Jobs to be done will change the way you think about a product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.

In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.

The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could because it gets at the causal driver behind a purchase.




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In the second and final episode of our look at Books.com, we discover what happens when Charlie Stack is faced with competition from Amazon.com and a multi-million dollar buy out offer on the table. We also learn more about what Charlie is up to currently and how the Books.com legacy has lived on.

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The year was 1992. The location… Cleveland, Ohio. The birthplace of online commerce. That’s right. Cleveland Ohio. Not Silicon Valley, Not San Francisco. Not even Seattle Washington. This is the story of Books.com, the internet’s very first e-commerce store, its founder, Charlie Stack, a lawyer-turned-self taught software developer — and what happened when they created internet history… and later… faced a new entrant in Jeff Bezos and Amazon.com.

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We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders.  Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are of color, women, and/or LGBT.  We discuss diversity in tech, her story to becoming an unlikely VC and her advice for founders on how to stay focused and prioritize. 

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Vidya Dinamani has a passion for coaching product leaders and teams. Vidya has over 18 years of experience specializing in business & technology strategy development and product design, development and management.

Vidya has held multiple executive roles at leading companies, including executive positions leading Innovation and Product Management at Mitchell International, Director of Customer Experience for TurboTax, Intuit. She also served as Director of Business Operations and Chief IT Architect for the software provider. Prior to Intuit, Vidya was a consultant with Deloitte Consulting specializing in technology/strategy consulting.

A holder of 7 US patents for software technology, Vidya earned a B.S. in Physics from Victoria University in Wellington, New Zealand, and a Masters from Carnegie Mellon University in Pittsburgh, Pennsylvania. She is also a certified Net Promoter Associate.



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We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to success.

After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.

Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.

In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world.

Godin is the author of over 18 books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.




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Rachleff co-founded Benchmark Capital, a venture capital firm, in 1995. The firm invested in companies including eBay, OpenTable, Snapchat, Twitter and Uber. Rachleff personally led investments in Blue Coat Systems, Equinix and Juniper Networks.

In 2008 Rachleff co-founded Wealthfront, an automated investment service, with Dan Carroll. As of March 2018, Wealthfront had more than $10 billion of assets under management.

Today we talk with Andy about finding product-market fit (a term he coined 15 years ago) and the three years before Wealthfront found it. 




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Scott is a serial entrepreneur who has launched multiple technology product companies. He is the winner of the Ernst & Young Emerging Technology Entrepreneurs Of The Year 2016, and in this episode, Scott is sharing his experience around transforming companies internal product production processes.

Dialexa is an internationally acclaimed technology and product development company, headquartered in Dallas, Texas. The company helps organizations, government agencies, and businesses conceptualize, design, engineer, and launch innovative and high-quality products and solutions. 

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Mistakes. We all make them. We all learn from them.

From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them.

Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos. 




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Todd Olson is Founder and CEO of Pendo.io. Olson served as Vice President of Products at Rally Software Development Corp. where he lead the evolution of Rally's proven Agile ALM platform for enabling software and product-driven enterprises to deliver 50% faster to market. 

Todd talks with us today about the 5 metrics you should be paying attention to and the motivation behind founding Pendo. 



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We talk to Jackie Bavaro about cracking the Product Manager interview, or any interview for that matter. Jackie has amazing tips from the hirers perspective on how you can make a big impact no matter what your situation is. Learn what experiences you need, how to make your existing experience translate, what a great Product Management resume and cover letter look like along with some essential do's and don'ts of interviews you won't want to miss.

Jackie Bavaro is currently the Head of PM at Asana and the co-author of Cracking the PM Interview, the best selling book on product management (http://amzn.to/2dLr46H). She was Previously at Google & Microsoft.
A huge thank to our sponsor Hover. For Rocketship listeners, you’ll get 10% off your first order with code Rocketship, just go to hover.com/rocketship and use the code Rocketship.



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This week to chat with Claire about Product Experimentation, how to advocate for it in your organization and how to ask the right questions to get your team thinking about what and how they should be testing.

Claire is the VP of Product Management at Optimizely, the world’s leader in customer experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development for several startups and technology companies including Electronic Arts and BuildASign.com. Claire is an expert in high velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.



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In our final episode of this Sprint Week series, we follow along as the team tests their prototypes with real users. We caught up with Michael Smart after the full day of user testing to find out what they found and more about how they think about user testing, what they're looking for in terms of feedback, and what their next steps will be.

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In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past week, they have ideated, lightening demoed, sketched and prototyped their way to this point in the project journey for Kevin Rose's Zero App. But, after all of this work, what will real users think? Find out on today's episode.

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Go behind the scenes as we catch up with Michael Smart of AJ&Smart after their day of Prototyping Kevin Rose's fasting app, Zero. Michael talks with us about how they approach prototyping, what to look for in a testable prototype and what could go wrong tomorrow when they put this prototype in front of real users.

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Follow along as we bring you behind the scenes as AJ&Smart prototypes the next version of Zero, Keven Rose's fasting app, to test with real users in under 8 hours. There is no room for failure. The user tests are scheduled so a prototype must be completed.

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In this bonus episode, you'll hear more from Michael Smart of AJ&Smart about how he and the team think or organize storyboarding sessions. All week they're working with the Zero App team to determine what their next 6 to 24 month roadmap could be.

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Join us for day two of Zero apps design sprint with AJ&Smart. 

Today is all about storyboarding. Listen as the team from AJ&Smart take the ideas generated on day one and start to solidify them. The goal is to sketch an actual UI showing how a user would move through this part of the story — where they click, what info they enter, what they think, etc. This is the step before prototyping and one of the most exciting days of the sprint process. 



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At the end of day 1, we caught up with Michael Smart, co-founder of AJ&Smart, to get his inside take on how the first day went.  We learn more about how he thinks about Design Sprints and their process for ensuring everything stays on track each day. 

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In this episode, we drop a microphone into the first day of Zero, Kevin Rose's Intermittent fasting app, design sprint with agency AJ&Smart. 

The goal of the first day is to encourage everyone to share what they already know and develop a common understanding with the rest of the group. Everyone involved in a sprint has different perspectives and different information about the problem they're trying to solve. 

This is generally done through a series of ideation and sketching exercises, all of which you'll be able to listen in on in today's episode. 



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Follow along as each day this week we take you behind the scenes of an entire design sprint for Kevin Rose's app Zero led by Design Agency AJ&Smart.

AJ&Smart is a design agency focused exclusively on helping companies innovate through the design sprint process and they let us drop our microphones into the room as they conducted a week-long Design Sprint with Mike Masur, the CEO of Zero. 

If you haven't heard of a design sprint before, it's based on the book, Sprint, by Jake Knapp and John Zeratsky of Google Ventures which was released just under 3 years ago. The design sprint is a process of rapid idea testing wherein one week a team is able to ideate, sketch, prototype and test an idea with real users. 



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Every day next week we will be going behind the scenes of a design sprint for the intermittent fasting app, Zero, which was founded by Kevin Rose. The design sprint is lead by AJ&Smart, the design agency focused exclusively on helping companies innovate through the design sprint process. You'll be behind the scenes as the team plans, iterates, and prototypes until finally getting their ideas in front of real users.   

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Latif Nanji is the co-founder and CEO of Roadmunk, the road mapping software that helps companies create and share their products strategy and roadmaps.

Roadmunk is a roadmapping enterprise SaaS platform serving over 75,000 product innovators including Amazon, NY Times, Nike, The Coca-Cola Company, Bloomberg, Adobe & Citibank. 




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In today's episode, we say farewell to Lee, Gonto, and Krish after checking in with the one last time on the progress of their launches. 

Krish heads to Salt Lake City, Gonto gives us the initial feedback on their A/B test and Lee continues his journey into startup sales. 




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This week we follow Lee as he launches leadproof.app and starts to face the tough reality that he's going to need to get on the phone in order to make more sales. He also sets some ambitious goals for new customer acquisition.

We also catch up with Krish as Chargebee launches Revenue Story, a brand new app that helps customers answer the hard questions about their businesses. This is something Chargebee has been doing manually for many of their enterprise customers for the last 4 years, and they've not rolled it into a separate business line for the company. 






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In today's episode, we follow Lee, Krish and Gonto as they finalize their pre-launch plans. We learn the name of Lee's two new products as he gets closer to launch, listen in on a planning session for the launch of Revenue Story and follow Gonto to an Auth0 executive offsite for planning their quarterly OKRs. 

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On today's episode, we explore the important topic of relationships. We follow Krish, Gonto, and Lee and look beyond business for just one week to see how they balance family, friends, girlfriends and work/life balance while pushing for greatness, and what some might call the impossible. 





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In this episode, we hear from Lee Tengum about his first customer interview for his new project and new project directions. It may or may not send him spiraling in a new direction. We also catch up with him about the other side projects that he is supporting on an ongoing basis.

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In today's episode, we learn more about the projects that Krish CEO of Chargebee, Gonto VP of Growth at Auth0 and Lee of 7am.ca will pursue for the next 2 months. You'll hear about them directly from them and their team as they discuss and plan the initial phases of each project. 

What will they get right and what will they get wrong? Find out as we follow along step by step to see what it's like to bring a new product idea to life. 



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In Chapter 4, we learn about the origins of Krish Subramanian, Co-founder and CEO of Chargebee's, love for travel and discovery.

This curiosity has manifested itself in a philosophy he takes into his company and product, Chargebee. We learn how Krish's first trip outside of India opened up his world in ways he would never have expected.





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It's 5 am in Cranbrook, BC and Lee Tengum is already making his way into the office. The catch is, he'll be done by 10 am, free to use the rest of his time anyway he'd like to. 

Lee runs a successful marketing agency, 7am.ca, which helps local Cranbrook small businesses achieve their marketing goals. But Lee doesn't stop there. In the next 30 days, he's building a who new app from start to finish. An app he's hoping will increase the revenues of the small businesses in Cranbrook, BC. 

We'll follow Lee on his morning commute and find out what he's brewing for Season 5. 




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We take you behind the scenes to Auth0's 2018 offsite where there 380 employees converge on a small town in Panama and take over the Westin hotel for three days of presentations, team bonding activities and deep product discussions.

Listen in on impromptu jobs to be done discussions, cross-team discussions about how they can better communicate and how teams should be testing the features they're building and releasing.

These discussions lead to a product breakthrough that will dictate the next two months of development and result in an A/B test that no everyone on the team agrees on the outcome of.

Visit Auth0 at https://auth0.com/




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In season 5 of Rocketship.fm we will be following the lives of three entrepreneurs and product people, going behind the scenes to the team off-sites, product conversations, executive dinners and customer interviews. 

We'll be focused on the stories of Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin "Gonto" Gontovnikas, the VP of Marketing and Growth at Auth0, with 380 employees, who is a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C.

Each story highlights the ups and downs of entrepreneurship as we take you behind the scenes through audio journals and personal interviews about their business, but also their day to day struggles as they balance business with the pull of their personal life and family demands. 




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Teresa Torres helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. She emphasizes strong critical thinking a strong connection between what the teams are learning in their research activities with the product decisions that they are making.

Mike Belsito interviews her today to discuss how teams can begin practicing continuous discovery, how to get buy-in from management and why the best product teams are talking to their customers every week (if not every day). 



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Eric Boduch is the Chief Evangelist and co-founder of Pendo.io. Boduch was formerly the Vice President of Marketing.

Pendo delivers a complete platform for product teams that helps companies create products that customers love. With Pendo, product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app - all without requiring engineering resources. Founded in 2013 and backed by Meritech Capital, Spark Capital, and Battery Ventures, Pendo has raised $56 million, and grown revenue by 400% in the past year. Used by hundreds of innovative software product leaders, Pendo tracks 20 billion user actions, and improves the product experience for 22 million users every month.

Eric Boduch has been involved with both startup and publicly traded software companies in senior management positions since 1995. He has extensive technology marketing, product management, strategy development and business development experience. He has been a co-founder of 3 different startups that have raised over $75 million in aggregate and has been an executive at two different public companies.



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In Season 5 of Rocketship.fm, we'll to be profiling three product people at various stages in their business.

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We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.

In part three we discuss what Mike Belsito learned from this interview and what they've changed because of it. 

Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 



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Part two of our JTBD Bonus content. We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.

Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 



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We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.

Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 

Listen to part one of two of the completely uncut JTBD interview.



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In our Season 4 finale, we revisit some of our favorite stories from Audibles product redesign debacle to interviewing people who confessed their love for a product on Twitter. Season 4 was not short on stories, inspiration or insight.

We hear from Alison Go of Facebook, Blade Kotelly of Sonos, writer Michael Jamin, Josh Anon and more.



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One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to manage and lead a high-performing product team.

In this episode, we dive into the strategies that managers use to lead their teams successfully. It's not easy and we're not all Steve Jobs (although most of us think we are from time to time) so what do high performing managers from Facebook and Box do?  That's the question we answer in this episode. 

Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.



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We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today.  He leads the company's overall product and platform strategy, driving Box's long-term roadmap and vision for cloud content management in the enterprise.

Have you ever wondered how companies like Box approach emerging technologies like machine learning and artificial intelligence? Well, today is the day you find out.

He also gives amazing advice on building effective product teams, the magical number for the size of a product team, when and how you should decide to build a new feature and how Box guards against disruptors.



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Have you ever wondered how VP's at Facebook, Directors at Nike or Product Managers at Asana approach hiring? We did too. So we hit the streets to find out.

One of the most import roles as a product owner is building the right product team. In this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to hiring and lead a high-performing product team.

In this episode, we dive into pipeline strategies and how networking can help you find candidates before they even hit the job market. This can be a huge competitive advantage in finding the best people to work for you.

Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler, PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.



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Today we welcome Austin Bales, Director of Product Design at Facebook, to talk about leading product teams, building trust with your teammates andgives us poignant tips on how to interpret data through real product stories from Facebook.

In his career to-date, Austin has worked has worked for Do.com, Odopod, and Carnegie Mellon.



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Today on the show we welcome the infamous big wave surfer, Laird Hamilton. We talk to Laird about his journey to greatness, the struggles along the way and what it’s like to take huge risks, for huge rewards.

Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stuntman, model, producer, TV host, fitness and nutrition expert, husband, father and adrenaline junkie.

Laird is a world-renowned “waterman.” He is known as the guiding genius of crossover board sports and is largely considered the primary influence behind many surfing innovations, including tow-in surfing, stand-up paddle boarding, and hydrofoil boarding. Surfer Magazine has labeled Laird as, “the sport’s most complete surfer, displaying almost unnerving expertise in a multitude of disciplines, and flat out surfing’s biggest, boldest, bravest, and the best big wave surfer in the world today, bar none.”



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We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product. 

Blair Reeves is a Principal Product Manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now a Salesforce company) and IBM.   He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Follow him on Twitter at @BlairReeves.

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In part three of our mini-series on Jobs To Be Done we dive into the results of the interviews. What did Mike ands Paul end up changing as a result and did they learn about their product?

We turn the mic on them to learn what impact Jobs To Be Done had on their planning of Industry 2018 and the most surprising things they learned from the interviews.

Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the Bob Moesta himself.



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Alison Go is a season Product Manager currently working at Facebook and formerly of Amazon where she worked on Audible.

Alison shares with us the recipe for a perfect product team. What disciples do you need to bring together as the product leader to create a powerhouse product team? Alison shares with us how teams are structured at Facebook, one of the most product-driven organizations today.

She also shares with us some mistakes she’s made (as we all do) as a product manager and how she quickly turned them around.



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Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Industry serve for it’s attendees.

Today, we get to hear one of those interviews as Bob shows us some of the essential techniques of Jobs To Be Done interviews. 

Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself.



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Melissa Perri is the CEO of Produx Labs and the creator of the online product management school ProductInstitute.com. Her mission is to help make Product Managers and their organizations awesome.

She talked to us today about how she manages both the CEO relationship and her relationships with the rest of the team to create clear communication across all disciplines, an essential skill for product managers.

She also shares lessons she’s learned as a PM consultant from working with companies large and small.  There are common mistakes and pitfalls that we would all like to avoid and Melissa shares a few of them with us today.



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Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, design, user research).

Today we talk with Brent about User Science. User Science includes the vast fields of User Research and Analytics. Product User Research encompasses a range of tools to directly learn from users: hands off observation, direct inquiry, putting products in users hands, and the many forms in between. Product Analytics ranges from A/B testing to exploratory analysis (searching for patterns) to predictive analysis.

Most product manager skills can be found in many fields–Strategic Thinking, Sufficient Technicals, Collaboration, Communication, and Detail Orientation. User science is a special domain-specific skill that great product managers needs to learn. According to Brent, “user science has been the difference between product failure and a massive user hit.”



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There is no substitute for the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Product Collective's Industry do for it’s attendees.

Adding Jobs To Be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself.



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Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product.

Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now HighTail), Epocrates, Medallia, XING, Financial Engines, and One Medical Group.

Prior to consulting, Dan worked at Intuit, where he led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster, and was the cofounder and CEO of YourVersion, a TechCrunch award-winning personalized news startup. Dan began his career designing nuclear-powered submarines.

Dan wrote the bestseller The Lean Product Playbook, published by Wiley. He lives in Silicon Valley, where he hosts the monthly Lean Product & Lean UX Meetup. A frequent speaker at business and tech events, Dan enjoys sharing ideas and comparing notes with as many people as he can. He also gives public and private workshops.



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Today we talk with Noah Kagan, the founder and CEO of Sumo. Noah has a long a long career working in startups and he shares some of his mistakes, and how he quickly turned things around. 

In late 2005, Kagan joined Facebook as employee #30 where he served as product manager for eight months. After being fired from Facebook, he then joined Mint as the director of marketing. At Mint, Kagan developed the initial marketing strategy for the launch of the website. Noah was with Mint.com for 10 months and left the company prior to the product's launch in September 2007 at TechCrunch.

After Mint, in June 2007, Kagan founded KickFlip, a payment company for social games. In March 2010 Kagan founded AppSumo, a daily deals website and later launched Sumo, which makes tools for growing an online business.



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It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up.

So what is the difference between Disruption and Innovation?  Well, Disruptors are innovators, but not all innovators are disruptors.

Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare industry. We talk with Joshua Landry of Figure1 and Sasha Bhatia, the Director of Women’s College Hospital Institute for Health System Solutions and Virtual Care in Toronto.



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A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life.  

Mike Belsito has ventured out to find several real-life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products? 

A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioral traits, common tasks, and a goal that describes the problem the persona wants to see solved or the benefit the character wants to achieve. This information is traditionally based on direct observation, interviews, and other qualitative market research.

Personas should help you develop empathy for your users and customers. They encourage you to embrace a user-centered approach: Putting the users first and building a product that truly benefits them. This avoids the fallacy of a solution-centric approach: worrying more about the product and its features and technologies that the reason people would want to buy and use it in the first place.

Alan Cooper pioneered personas in product development in the 1990ies. Today every product manager and product owner should be able to create and work with personas.



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Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to see how this all got started, what he was hoping to get out of it and what's next.

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You may be tired of writing product stories and pitching product ideas that fall flat.  Here we break down how to tell compelling product stories by understanding the basic of storytelling itself. 

Jack and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better convey product ideas, initiatives and marketing. 





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We sat down with Dennis Crowley of Foursquare to talk about the early days of Foursquare, what really happened after their historic SXSW launch and the sacrifices it takes to achieve greatness. 

In 2003, Crowley co-founded Dodgeball with fellow student Alex Rainert while attending New York University. Dodgeball was acquired by Google in 2005. After Google abandoned the Dodgeball project in 2007, Crowley and Naveen Selvadurai co-founded Foursquare in 2009. Foursquare, known for its location intelligence offerings for both enterprises and consumers, is used by more than 50 million people every month.



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Sam Goertler has led product teams at Yammer, Asana and now Kickstarter. She talks with us about what she's learned leading teams through product redesigns and new platforms.

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Product Poetry. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching investors, this is for product managers and product leaders to inspire their teams to push themselves to build the best possible solution.

Walk through examples from Figure One, Facebook and Sono’s with us as we attempt to break down what makes a powerful product description and what are the elements you need to improve yours.



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We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. 

Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are of color, women, and/or LGBT. 

We discuss diversity in tech, her story to becoming an unlikely VC and her advice for founders on how to stay focused and prioritize. 



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Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet. 

Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited.

We dove into tech brands like Slack and Intercom as well as roll on deodorant brand Phresh and personal fashion brand Stitch Fix.

Huge thanks to our guests today:
Lindsey Smith: https://twitter.com/LindseySmithHHC
Jordi Romero: https://twitter.com/jordiromero
Natalie Gerke: https://twitter.com/Ngerke
Alys Gagnon: https://twitter.com/AlysJ



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Blade Kotelly is a senior lecturer at MIT and the leader of the advanced concepts lab at Sonos. We talk with Blade about how he defines the problem he solves at Sonos, and how to articulate that at an emotion level using design thinking. 

At Sonos he is driving the process to determine what experiences Sonos can and should build next. Researching trends in the technology landscape, customer behavior, music creators, and Sonos partners, and creating and testing advanced concepts.

At MIT he teaches students principals of design-thinking, how to articulate designs, critique designs, create emotionally and intellectually compelling presentations, create a point-brand, conduct usability testing and learn to apply design-thinking to all aspects of their lives.

Blade also tells us about the audio software he designed that was used by United on 9/11. A fascinating, and heartbreaking look at how design thinking and product management has real life effects and consequences.



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Mistakes. We all make them. We all learn from them.

From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. 

Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos. 



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Ty Ahmad-Taylor is the VP of Product Marketing at Facebook. Ty has worked in product for over 20 years and has two acquisitions under his belt. At THX, he led the media and consumer-electronics company into new sectors. Prior to that, he held roles including vp of Smart TV services at Samsung, founder and CEO of FanFeedr and Senior VP of product development and strategy at Viacom.

Ty talks with us about leading large product teams, helping individuals growth under his leadership and how his entrepreneurial journey has shaped his view of product.



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Jobs to be done will change the way you think about product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.

In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.

The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind a purchase.





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Ellen Chisa, a former Product Manager at Microsoft and current CEO of a stealth product focused startup, talks to us about the history of product management, how she learned about the role at Microsoft and what lessons product managers should take away today. 

Ellen is one of the few individuals who has worked in product her entire career. It's a unique perspective as most product managers have generally held other positions within an organization. This led Ellen to research the history of Product Management, and how it evolved from the 1930's "Brand Men" into the important role it is today. 

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Marketing executive and serial entrepreneur, Everette Taylor, talks to us about being homeless in high school to becoming one of the most sought after marketing minds in todays tech world.

When it comes to marketing, Everette Taylor knows his stuff. The Los Angeles-based entrepreneur is the founder and CEO of PopSocial, co-founder of marketing community GrowthHackers, and the Chief Marketing Officer for the transportation startup Skurt.

His journey wasn’t always easy. At 17, Taylor, he was forced to live out of his car – which didn’t even run. Determined to rise above, he did some odd jobs for cash before enrolling at the only college he applied to: Virginia Tech. At 19, he started a small entertainment company that would arrange parties and social events.

Just a few years later, he befriended entrepreneur and investor Sean Ellis, who helped him break into the tech industry and partnered with him to launch GrowthHackers.



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Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa, Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay, the Author of Product Management in Practice, about this evolution over the past 80 years. 

For Neil McElroy the Brand Men were essentially his manifesto on what would become a product manager today.  Their responsibilities ranged from tracking sales to managing the product, advertising and promotions. They were to “take full responsibility” for the brands implementation of advertising and sales and take a ‘huge weight’ off of the sales managers who were both ideating and implementing growth strategies.

Bill Hewlett and David Packard interpreted the Brand Man ethos as putting decision making as close as possible to the customer, and making the product manager the voice of the customer internally. In the book The Hewlett-Packard Way this is credited with sustaining Hewlett-Packard’s 50 year record of unbroken 20% year-on-year growth between 1943 and 1993.



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Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean.

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In our final episode of this productivity series we take a deep dive into how to prepare for and run better meetings, and some tricks to make sure that what was discussed at the meeting, actually gets done. 

We'll hear from Mamie Kanfer Stewart of Meeteor, Charlie O'Donnell of Brooklyn Bridge Ventures, Cameron Herold the author of Meetings Suck and Brian Scudamore of 1-800-GOT-JUNK

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Mamie Kanfer Stewart, founder of Meeteor, talks with us about how to do meetings better. It's not just about being productive, but about getting higher quality work done as a result of that meeting. We all spend hours a week in meetings, and there are som

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Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill, because of our modern times, that is becoming increasingly more difficult to achieve. Today we outline some helpful practices...

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Ron Wiener, the CEO of the Thermogenesis Group who runs the site Workingwhilewalking.com talks with us about the benefits of standing desks and walking desks and the science behind what happens when you get on the move during your work day. 

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Matt Hunckler is the founder and CEO of Verge, an event company that helps startup communities produce pitch events in their local towns. Matt spent the better part of 2016 on the road building his company and these communities and shares with us some of the techniques and tools he used to keep himself and his team productive while traveling.

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Slack, Hipchat, Campfire - Chat applications have taken over our modern work communication. While they have certainly reduced our need for internal email they have caused their own set of productivity distractions. How do we deal with this distractions before they completely kill our productivity? Oh, and email isn't really going anywhere so let's learn some triage techniques that some of our favorite CEO's use every day. 

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Today we talk with Natalie Nagel Co-founder and CEO of Wildbit. Wildbit is known for it's popular products Beanstalk, Postmark and Deploybot. We talk about productivity and how they've built it into the culture at Wildbit.

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In the second episode of our productivity series we dive into what makes a productive workspace. Spoiler alert - there’s no single answer. We get different perspectives on open vs. closed offices, clean vs. messy desks, and sitting vs. standing (and even walking) while you work. While we can’t tell you what’s best for you, you’ll definitely walk away from this episode with some food for thought on your current setup.

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Amir Salihefendic talks with us about his inspiration for creating Todoist, a productivity app for individuals and teams. he walks us through some of his personal habits that help him stay sharp, focused and productive as well as how he's empowered his team to be more productive day after day.

Todoist keeps track of all your tasks, projects, and goals in one beautifully simple place. It syncs across all your devices and integrates with all your favorite apps. For people who need less chaos and more peace-of-mind.



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“How will we all keep busy when we only have to work 15 hours a week?” That was the question that actually worried the economist John Maynard Keynes when he wrote his short essay “Economic Possibilities for Our Grandchildren” in 1930. 

Over the next century, he predicted, the economy would become so productive that people would barely need to work at all. So what happened? Why are we so obsessed with productivity today?

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In this episode we break down our talks with Casey Winters, Andrew Chen, Dmitry Dragilev and Ryan O'Donnell about what it was like to be a one person growth team and how they grew the teams at Grubhub, Pinterest, Zurb & SellHack. We talk about some of th

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Mike Belsito (@belsito) talks with Ryan O'Donnell about being a CEO focused on growth and how he prioritizes growth and growth experiments at his company. Ryan also has a special announcement for Rocketship.fm listeners so stay tuned! SPONSOR: Prezi Bus

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Today we break down how to find traction with none other than Duck Duck Go's Gabriel Weinberg. Gabriel wrote the book on Traction (literally) and today we're going to explore how you can use his method to find Traction for your business. With 19 channels

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Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean. His posts and advice have been featured in Inc., Forbes, and Fortune and we're incredibly excited to share his insights with you on scaling throug

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Casey Winters and Joel Gascoigne have created massive growth for their respective companies. Today we take a look at what it was like on the marketing team during the early days of Grubhub and what it looks like when a high growth company hires too fast,

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Teju Owoye of the Sulte Group built a million dollar business in under six months by utilizing her own principals of viral loops and growth hacks. Today on the show we interview Teju and find out what exactly are her steps to achieving high growth for co

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Casey Winters was the first marketing hire at GrubHub. He helped the company grow from three cities to over 500, and created and implemented strategies for SEM, SEO, email marketing, conversion, mobile, loyalty, offline marketing, and M&A with an emphasis

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Dmitry is known as one of the most prolific growth hackers today. He was the first growth hire at Zurb. He's grown his own blog, criminally prolific, to earn over 100k in 9 months. He's now the founder of Just Reach Out, a PR startup to help small busine

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Justin Mares talks about acquiring (and changing the name of) his latest venture, the Shopify app, Fomo. He talks about taking what growth looks like from here. SPONSOR: Prezi Business. If you're tired of selling to your customers using the same old de

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Today on the show we look into two main concepts of growth, the guiding light and your products magic moment. We hear from Alex Shultz, Tim Draper, & Andrew Chen. Michael Sacca and Mike Belsito also discuss some of the growth efforts they've been experi

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In the first episode of our Growth series we dive into the history of Growth and Growth Hacking with clips from Sean Ellis (who coined the phrase) and Andrew Chen (who wrote one of the seminal articles on the topic). We'll break down the term Growth Hack

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Andrew Chen, who wrote one of the seminal articles on growth, "Growth in the new VP of Marketing," talks with us about the early days of the growth community, what he's currently focused on and measuring at Uber and some of the important metrics you need

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John Warrillow, founder of the Value Builder System, talks with us about the optimizations companies need to make in order to maximize their value and get the best multiples when they try to sell their businesses. We discuss LTV to CAC ratio, the importan

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Today Mike Belsito talks with Kyle Poyar about SaaS Pricing and his simple framework for determining your product pricing. Kyle is a market strategies for OpenView Venture Partners and put together this simple framework based on his observations of the m

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In our fifth and final episode we dive into scaling a SaaS business with clips from talks by Jason Cohen of WPEngine and Gail Goodman of Constant Contact. We'll discuss the emotional side of scaling and managing a team as well as methods to not get trick

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Ed Shelley of ChartMogul talks with us about different aspects of SaaS pricing, and what the current trends in the industry look like. Ed discusses the benefits of having a free demo version of your product, common thoughts behind different pricing models

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On today's episode we talk about what it takes to win the market, and what it takes might not be what you think. We dive into hiring a diverse team, retaining that team and empowering them to do amazing work - without having to micromanage every decision

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Bobby Martin, author of The Hockey Stick Principles, talks with us about the 4 stages of growth. He gets real with what you really should expect at each phase, and shares some real-life examples. The big lesson: stick with it. Our expectation of speed is

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We take a look at SaaS metrics that actually matter. LTV, ARR, CPA, CPC, CAC and help you break them down so you know what to focus on. We have clips from Dave Mclure's famous talk on "Pirate Metrics" as well as our interview with "Built to Sell" autho

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Clay Collins, founder of Leadpages, talks with us about the pricing journey that his company has gone through. He talks about the importance of nailing down the right pricing model for your company, and shares how his company approaches their own pricing.

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In the second episode of our SaaS series, we discuss the ever evolving topic of SaaS pricing. Now we know it happens recurring, monthly or yearly generally, but how do you determine the value of your product and what metric or features do you based your

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In the first episode of this SaaS series we talk about the history of SaaS, and how it evolved from ASP's ashes to become one of the largest and most profitable business formats. We talk with SaaS expert Rick Chapman as he discusses the history and keys t

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Laura Roeder, founder of Edgar, talks with us about what it's like to build a product-driven company. She discusses the strategies her team uses to build a simple, clear road map that focuses on saturating a core market before looking broader. She also sh

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In our final episode of the product series we explore what it really means to be a product-driven company. More than anything, it's an exercise in restraint. Don't just build because you can, or because technology allows, but because you're advancing a la

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Ryan Singer the Product Manager at Basecamp, talks with us today about what the process looked like when designing and then releasing the newest version of Basecamp. He talks about how he used the JTBD framework to establish clarity when deciding the core

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In the fourth episode of our product series we bring you the story of eBay and Amazon in the early 2000s, and how their fierce competition for market share came down to two different, specific product approaches. It's a great story that few know, with som

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Benjamin Gilbert Co-Founder of Pioneer Square Labs, talks with us about what it is like to be apart of a company that constantly creates, tweaks, and publishes products. He digs into the process of building his products and how using customer feedback, wo

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In this third episode of our Product series, Ben Foster and Bob Moesta share stories and insights about how the key to gathering customer feedback is through the deeper, often unstudied observations. Leslie Bradshaw then joins in with the idea it's never

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Bob Moesta President of The ReWired Group and one of the architect's of the JTBD framework, talks with us about how the Job's To Be Done framework was developed, and how he has used it throughout his work to be successful. Bob then shares with us from his

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In this second episode of the Product series, we dive into some practical examples of the Job's To Be Done (JTBD) framework. With Eric White we look into how Bob Moesta was able to transform the selling ability of condominiums. We then take a look at how

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John Vars a project manager at TaskRabbit, talks with us about he has was able to come into a relatively new company and create a structure to achieve higher results. He shares some tools that he uses to keep things organized and on track such as the OKR

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In this first episode of our Product series we track the start, evolution and explosion of growth that occurred in the baseball cap industry. We look at how a few key people and decisions caused a once non-existent product to bloom into a two billion doll

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George Santino musician and author of Get Back Up: From the Streets to Microsoft Suites, shares with us his story and how he used his street smarts and hard work to maneuver through multiple career changes to eventually end up as a Microsoft partner. Geor

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Raghav Bahl, Co-Founder of Quintype and The Quint, talks with us about how he launched himself into the TV and Media market which made him a crucial part in bringing in multiple networks such as CNBC to India. He then discusses four keys on how to establi

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Eliot Peper author of Neon Fever Dream and Cumulus, talks with us about how we are signing over our data in exchange for free services, and what questions we should be asking before signing the dotted line. Eliot also compares his fiction book Cumulus to

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In this final episode, we summarize how big companies are using our data as a new currency. With companies such as Google and Facebook we are trading our data in exchange for the benefits of their product. Is the solution to stop giving big companies our

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JR Little, author of Listening Brands, and is the Global Head of Innovation at Carat, talks with us about how brands can leverage social data to increase the effectiveness of marketing campaigns. He also shares the importance of using data points to see t

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In this fifth episode of the data series we look into some examples of companies using big data in unique ways. Yelp is using modern search terms to find the perfect restaurant, businesses are changing their marketing depending on the current weather, Goo

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Derrick Harris of Mesosphere talks with us about how data is changing the way businesses operate. The ability to capture data at quantity and analyze it at speed has enabled companies to create much more personalized experiences and develop competitive ad

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In this episode we take a deep dive into OKRs (Objectives and Key Results) and why you should consider setting them up at your company. We learn how to use OKRs to achieve large, ambitious company goals, while keeping everyone on track at the team and ind

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SC Moatti, author of Mobilized, talks with us about what the mobile revolution really means both for companies and for consumers. She shares insights about the rapid changes of an industry that is bridging the gap between technology, physical spaces, and

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In part three of our series on data, we explore how three incredible companies, Hubspot, Codeship, and Shopify, leverage data to inform growth. We'll take you through each of their stories and break down the key elements they use to drive systematic growt

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Amr Awadalla, co-founder of Cloudera, talks with us about how they originally thought their customers would just be tech/web/telecom/financial industries, but the advent of the "internet of things" completely changed the game. Their technology is now bein

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In the second part of our series on data we talk about the origins of Hadoop, the technology that formed the very foundation of what we know as “big data”. The emergence of Hadoop represents perhaps the single most important development in our lifetimes f

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Vas Natarajan, Partner at Accel Ventures, talked with us about how data has impacted not only their industry, but businesses of every size all over the globe. He talks about the speed at which seed stage companies can move given the new access to collect

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We dive into two case studies, one on how the Cleveland Cavs use big data to keep in touch with their fans and how Mirum, a global marketing agency, helped one startup implement some data tracking anyone can do today.

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Danielle Tate, founder of MissNowMrs and author of Elegant Entrepreneur, talks with us about why more women need the skills to confidently start and scale a business of their own. She shares lessons she's learned along the way as well as some great advice

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Brett Hagler, founder of New Story, talks with us about keeping focus on the things they're really good at, and choosing strategic partners to help them achieve a larger vision. He also talks about the challenges of operating a non-profit sustainably over

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Jason Lankow, founder of Visage and Column Five, talks with us about finding your own personal style to sales. With years of experience under his belt he has some great advice for finding your voice, keeping it authentic, and developing a healthy perspect

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In the final episode of our sales series we talk about the notion that you’re never really done selling. Sales doesn’t end when you close a deal. Nurturing the relationship, encouraging engagement, and following through on your initial promise is still pa

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Andy Paul, author of Zero-Time Selling and Amp Up Your Sales, talks with us about how it doesn't matter what you're selling, but how you sell it. He shares game changing tactics that will make you rethink your sales efforts, including sharing the one call

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In part four of our sales series we talk about the art of actually closing the deal you've worked so hard to nurture. We cover the questions you need to ask in order to get the key pieces of information necessary to make a close, and how to gracefully get

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Mel Gordon, co-founder of TapHunter, talks about what it takes to build a sales-driven company. From building a pipeline, to perfecting your pitch, handling objections, and hiring great salespeople—we cover it all.

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In part three of our sales series we dive deep into the techniques that separate good sales pitches from great ones. We walk through the traits of great sales people, from how they handle objections to how they stay resilient. We even run through an actua

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Ryan O'Donnell, co-founder of Sellhack, shares his tactics for setting up a pipeline of qualified sales prospects. He covers everything from building strong segments to developing an automated outreach strategy and moving leads through your funnel. Whethe

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In part two of our sales series we talk about pipelines. What is a pipeline? How do you build one? What tools and techniques can you leverage to make sure you're on the right track? With expert tips from the people who live this stuff day in and day out,

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Joel Holland, founder of Video Blocks, talks with us about building his idea into a $25 million business. He walks us through decisions about moving toward a subscription sales model, and how he's been able to scale up volume. He also shares his perspecti

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In part one of our series on sales we dive into the variety of ways you may approach sales (inside sales, outside sales, inbound leads, etc.), and how to identify what type of pipeline might be right for you. We also scratch the surface on the qualties of

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Timo Rein, CEO of Pipedrive, talks with us about what small teams can do to to make a big difference in their sales through a couple key tactics.  Timo is an entrepreneur and founder with a background in sales and has built pipedrive from zero to cash flo

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You've probably heard the growing sentiment coming out of Silicon Valley that there is a bubble about to burst. We just had one of the lowest quarters of startup funding in the last year and a half and unicorn valuations are getting slashed. But what does

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In today's market there are lots of ways to liquidate returns for your investors. In this episode we talk through some of the more common ways companies are doing this, and what route you may consider depending on the type of business you want to build. F

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Ever wonder how Silicon Valley became the venture capital and technology capital of the world? In this episode we'll take you back to the 1950s and share the story that kicked it all off.

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In part one of our series on funding, we explore the various ways in which startups raise, sources of financing, and the terminology you need to know when it comes to raising a round.

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John Shumate, CEO of Venture First, talks with us about how to navigate the negotiation process when you're raising a round. He highlights terms to be on the lookout for, and basic strategies for leveraging a good deal for everyone involved.

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John Livesay, funding strategist, talks with us about the things you need to consider when it comes to pitching your product. Beyond covering the elements of a great pitch, he shares advice on how to find and approach the right investors based on your bus

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Andy White discusses the state of venture capital and how it's changing inside and outside of Silicon Valley and what he has brewing in San Diego currently.

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Bryce Roberts, founder of OATV and Indie.vc, talks with us about their new model for investing in seed stage companies. Rather than shooting straight for an acquisition or an IPO and focusing on securing the next found of funding, his new model encourages

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Jay Chernikoff, founder of co-working space(s), DeskHub, talks with us about building entrepreneurial communities and changing the way even established, large organizations work. **If there's a DeskHub location in your city, mention this episode of the Ro

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After two years and 200 episodes, we take a step back and reflect on some of our favorite lessons learned, surprising conversations, and what we're working on next. Enjoy!

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Jason Fried, founder of Basecamp, talks with us about what it takes for a company to stay around for the long run. From the importance of early habits to the most impactful ways to iterate, he shares some incredible insights in this episode.

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Steli Efti, founder of Close.io and co-host of The Startup Chat podcast, talks with us about the emotional side of entrepreneurship and sales, and how he overcomes failures, rejections, and slumps. He talks a lot about the difference between dedication an

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Jon Nastor, host of Hack the Entrepreneur and author of How to Stop Procrastinating, Build a Business, and Do Work That Matters, talks with us about the experience of interviewing over 170 entrepreneurs and writing a book to share the most impactful lesso

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Jeff Epstein, founder of Ambassador, talks with us about three distinct umbrellas of affiliate marketing, and how each can help boost your business. He shares some insights into their sales processes and culture, as well as how they use their own product.

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Will Hench, founder of ThreadLab, talks with us about their unique approach to ecommerce selling, designed to reduce the buyer's cognitive load by making choices for them, and using data to guide these choices.

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Gregg Parise, CEO of Events.com, talks with us about how they’ve prioritized culture above all else, and how impactful that has been on their ability to grow and win in the marketplace.

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Craig Wortmann, founder of Sales Engine and Professor of Entrepreneurship at the University of Chicago, talks with us about the difference between professional selling and entrepreneurial selling. He breaks down the key differences between high performing

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Rob Walling, founder of Drip, talks with us about his recent focus on customer success. He believes there is a middle-ground between 100% self-serve, and high-touch onboarding, and he's hired help to find it. Rob shares his learnings from focusing on cust

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Michael Jamin, long-time Hollywood screenwriter for shows such as Beavis and Butthead, King of the Hill, and most currently, Maron, talks with us about what a story really is. He walks us through key structural elements that you can use to help tell your

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David Hauser, Founder of Grasshopper, talks with us about his angel investing philosophy. They don’t invest in companies without at least $500k-$1 million annual revenue and no intention of raising another round. In short, he wants to help fuel growth and

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Paul Bradley, founder of Eventric, shares his story of bootstrapping for 10 years before raising money and shifting their business model. He talks about how changes in the industry has completely changed the way their business and offerings create value i

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Nick Disabato, founder of Draft and author of Cadence & Slang, talks with us about the intricacies of A/B testing that he uses with his clients. Everything from the most impactful changes you can make to a page to how to determine the proper sample size a

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Alex Berman, Chief Marketing Sumo at InspireBeats, talks with us about how they’ve built their business by sending over a million targeted, personalized cold emails. He shares some great tips for improving your emailing efforts and closing more deals.

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Adam Saint, co-founder and VP of Design at Bench, talks with us about what design really means to him. It’s far beyond how something looks, and much more about the function of a system, and how that system works best for the intentions of the user. Fascin

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Dave Munson, founder of Saddleback Leather, talked with us about the importance of having a purpose behind whatever it is that you do. Finding a way to leverage your business into a means to achieve something more meaningful and impactful is something we

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David Cancel, founder of Driftt, shares the fears and excitement of starting his 5th startup, and lessons he's carried with him from one to the next. He also talks with us about the value of marketing to current customers and keeping them engaged and moti

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Matt Schlict, founder of ZapChain, talks with us about building a new kind of social network of communities, where bitcoin is exchanged, or 'tipped out' as a way of acknowledging great content and commentary. He also talks about their next big move of sel

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Tim Fargo, founder of Tweet Jukebox, talks with us about starting over in the SaaS space after a $20 million dollar exit in the service space. He's figuring it out as he goes, and jumping right in the deep end. He's build a large tribe of free users and i

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Jonathan Eppers, CEO of RadPad, talks with us about the unique tactics they’ve used to approach growing a marketplace, where it can be difficult to bring both sides to the table. He also shares his experience setting up the proper relationships with your

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Thomas Knoll, serial entrepreneur and personal advisor, talks with us about his new venture, Knoll Consulting. He teamed up with his wife, a licensed psychotherapist to create a 6-week course designed to help entrepreneurs and their partners find a variet

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Brett Hagler, Co-Founder and CEO of New Story, and his team have built a unique donation model, with 100% of donated funds being put to work building homes in Haiti, and with operational costs being funded by their investors.

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Michael Amburgey, Founder and CEO of hiVolume Media Co. and KaraoQ, talks with us about rolling out their karaoke app and replacing old, tedious processes with new technology. He talks about the value props not only to the venues, but to the KJs and patro

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Ian Crosby, co-founder and CEO of Bench, talks with us about their journey from a totally manual process to something vastly more efficient and scalable. He also talks about how to think differently about the problems you’re solving and creating something

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Chris McMurtry, founder of Dart Music, talks with us about the problems they’re tackling in the metadata and distribution of classical music, and how the genre is growing. He shares their experience going through Nashville’s music accelerator, Project Mus

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Chris Lucas, VP of Marketing at Formstack, talks with us about how they experiment with, measure, and optimize various marketing channels. He also talks about how the’ve built out their marketing team with specialists in various areas (SEO, PR, PPC) and u

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Jason Amunwa, Director of Product for Filament, talks with us about their process for iterating their way to product market fit. He talks a lot about things they’ve learned from beta users, and how they’re working toward making new users as successful as

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Ken Davenport, CEO of Mission Edge, talks with us about how they’re helping non-profits run the business side of their organizations. He talks about how millennials enjoy giving back in a much more hands on way, and how organizations can give back to the

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Andrei Soroker, CEO of Sameroom, talks with us about the early days of their chat app and what it was like competing with Slack and other early players in the space. He shared how they found a big opportunity and pivoted to a new approach, and shares the

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Gabriel Weinberg, Co-Author of Traction, shares what's changed since the first release of his book. He covers the Bullseye Framework and how it's changed over time. And he also shares what it's been like using a publisher for the second edition.

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Brian Trauschold, Co-Founder of Ambition, talks with us about their entire approach to sales. He covers the importance of identifying the right person at the right company to talk to, and shares various techniques for cold reachouts and followups.

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Florian Dorfbauer, Co-Founder and CEO of Usersnap, shares their internal process around using growth experiments to methodically scale their customer base. From the effects on revenue to the positive changes in their company culture, Florian covers the en

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Jason Zook, creator of Buymyfuture.com, talks with us about lessons he’s learned over the past decade of entrepreneurship. His perspectives and goals have changed a lot during that time, and have affected the way he runs and operates his business.

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Ben Uretsky, CEO of Digital Ocean, talks with us about maintaining a strong and positive culture through explosive growth (they went from 40 employees to over 120 in less than a year). He shares things that have helped everybody stay in alignment on large

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Greg Beaufait of Dundee Venture Capital talks with us about the trend of seed rounds becoming more like traditional A rounds in size and early company valuations. This has a whole new impact for the companies raising money in this new landscape and talks

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Nathan Chan, creator of FoundrMag, talks with us about how they’ve grown their Instagram following to over 300,000 followers, and how the channel is drastically more engaging (and profitable) than any other social outlet.

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Allie O’Connell, Director of Marketing for Bellhops, talks with us about how they’ve 5x-ed their revenue since last year, with a focus on PR, TV, Print, and word-of-mouth. She's found significant success through traditional channels and shares some replic

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Jane Portman, creator of UI Breakfast and author of The UI Audit, talked with us about common mistakes founders make when they approach design and feature integration with their app. She knows most early-stage and bootstrapped companies can’t afford a ded

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Michael Conley, VP of Digital at The Cleveland Cavaliers, talked with us about the kinds of digital campaigns they're running to create an ultra personal experience for fans both inside and outside of the stadium, including ways to keep them engaged in th

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Cynthia Jamin, Founder of TwirlyGirl, talked with us about the very personal reasons for starting the business. She shares how she’s remained true to her purpose at every step along the way, even when it went against the grain of what everyone else said w

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Ai Ching Goh, Co-Founder of Piktochart, talks with us about what it’s been like starting the company in Southeast Asia. From the support of the government to finding talent, there are a ton of opportunities to take advantage of. She also shares some insig

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Aman Mann, Co-Founder/CEO of Procurify, shares stories from their early days and the relentless hustle that got them off the ground. From finding product-market fit to letting momentum and perception drive sales, this interview is fantastic for anyone str

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JD Graffam, Founder of Simple Focus, an agency which also acquires SaaS products like Ballpark and Pulse App, talked with us about his product acquisition process. From financing, to improving product, to managing risk, JD gives you everything you need to

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Mitch Wainer, co-founder and CMO of DigitalOcean, talks with us about how they’ve grown to over 150 people and the one of the top hosting providers, second only to AWS, in just a few short years. He shares how they’ve heavily leveraged content to fuel the

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Marti Wolf, the Chief Culture Officer at Mailchimp, talks with us about how they’ve maintained their culture of fun and weirdness as they’ve grown to over 400 people. She shares how everything is values-oriented and geared toward making sure everyone feel

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Jeremy Reeves, direct response copywriter, talks with us about how to methodically put together a sales funnel that provides real value to your potential customers. He starts by delivering value (usually in the form of content), before even trying to make

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Ankur Nagpal, founder of Fedora, talks with us about growing his marketplace. He shares ways he helps make customers successful, how he leverages Product Hunt to drive traffic back to the Fedora platform, and lessons he learned building too many features

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Ryan Negri, co-founder of Laicos, talks with us about his first company, Negri Electronics, and how he learned the importance of working with the right people and being able to delegate. He spent time working in all aspects of the business (including boxi

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Tom Leung, co-founder of Poachable, talked with us about how Poachable got started out of a pivot from a previous company. He opened up about false positives that led them to fail a little too slow with the previous company, and how they were hours away f

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Richard White, CEO of UserVoice, talks with us about using behavioral data to help drive product decisions and feature iterations. He talks about finding the balance between looking at data and trusting your gut instincts, and how this changes as companie

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Flo Motlik, co-founder of Codeship, talked with us about focus and productivity within their engineering team. Wherever there’s an opportunity to remove a task pay for another piece of software to handle it, it’s a no-brainer. He also shares how they’ve c

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Eliot Peper, author of the Uncommon Stock fiction series, talks with us about the critical importance of nailing your story. From communicating with customers, to investors, to employees, your story has to matter. He shares some fantastic strategies and t

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Saadia Muzaffar discusses with us her recent article, "I Told a Dude How Much I Made and it Changed My Life.". She shares her take on the larger conversation of transparency and equality in the workplace, specifically in regards to equal pay.

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Jonathan Schor, founder of CodeMonkey, talks with us about scaling their distribution through strategic partnerships. He talks about the ed-tech space and the interesting challenges of starting this company in Israel.

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Susan Steinbrecher, executive coach and mediator, talks with us about key elements to conflict resolution. She illustrates the types of conversations you need to have around values alignment, mutual expectations, and clearly defined roles. These same conv

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Khaled Naim, CEO of OnFleet, talks with us about their long-term approach to building their business. He shares why they choose to turn away eager customers, even handing them over to the competition, and why it’s the right thing for them in the long run.

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David Ciccarelli, CEO of Voices.com and weekly contributor to the Wall Street Journal, Entrepreneur.com, and others, talks with us about building a company that's systems-oriented, and making sure you're set up to scale without sinking a ton of time and m

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Jock Purtle, owner of DigitalExits, talks with us about value investing and how companies are valued before a sale. He also talks about some basics you need to be prepared for before going through the sales process.

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Kat Bobbitt, Co-founder and CEO of Stand In, talks with us about acquiring beta users and qualifying their feedback. She also talks about the importance and impact of adding prototyping to your workflow and the fact that designers really don’t need to kno

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Peter Wilkins, Managing Director of Hyde Park Angels, talks with us about how entrepreneurs determine if they really should go for a round of capital. And if they go for it, the key things they should consider across any industry - including value creatio

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Onno Faber, founder of Taptalk, shared his story of how Taptalk evolved into it’s current form. He talked a lot about baking their core values and intentions in the app and the UI, and creating limitations to differentiate the app from others in the same

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John Sonmez, creator of Simple Programmer, talks with us about the importance of having a specialty as a developer and finding ways to stand out from the crowd. He also talks about developing your non-technical skills and how that's becoming increasingly

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Ryan Kuder, Managing Director of the Qualcomm Robotics Accelerator, powered by Techstars, talks with us about making robotics more accessible. He also talks about the difficulties in defining exactly (or philosophically) what a robot is.

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Peter Reinhardt, co-founder and CEO of Segment, talks about the early days and finding their way to the current iteration of Segment. It’s a great lesson in testing your ideas in the market. He also shares some ways his team automates internal processes t

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Sean Wise, co-author of "Startup Opportunities: Know When to Quit Your Day Job" and host of The Naked Entrepreneur, talks with us about questions entrepreneurs need to ask before diving head first into a startup idea. He shares benchmark metrics as well a

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Dilawar Syed, President of Freshdesk, talked with us about how they've scaled globally form their headquarters in Chennai, India. He shares his personal passion for helping people outside of Silicon Valley achieve the dream of a global entrepreneurship.

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Joelle Emerson, co-founder of Paradigm and former women’s rights attorney, talks with us about their approach to helping companies recruit and nurture more diverse talent, and the studies behind the benefits of putting together more diversified teams. She

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Carlos Eduardo Espinal, partner at Seedcamp talks with us about the state of tech, what they're looking for in companies, and what he's looking forward to in the future. He stresses the importance of building local relationships, no matter where in the wo

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In this special episode we bring you some of our favorite parts of CollisionConf. In particular, we break down a talk by Nicole Glaros, Partner at Techstars Ventures, where she hits on the main points of how to absolutely nail your pitch. More than that,

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Benedikt Lehnert, Chief Design Officer at Wunderlist, talked with us about how they approach design. They consistently go back to consider the thing they're replacing (in the case of Wunderlist, it's pen and paper), and design for the best possible experi

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Des Traynor, co-founder of Intercom, talks with us about how they make difficult product decisions in respect to adding and removing features, changing pricing, and packaging the product. He talks about how he sees others struggle with weighing feedback,

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Justin Mares, co-author of Traction and creator of SQL for Marketers and Programming for Marketers, talks with us about the whole new world of opportunities that open up when a non-technical marketer learns just enough to be dangerous. There’s so much tha

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Herbert Moore and Vicki Zhou, co-founders of WiseBanyan, talked with us about the barriers to entry of the financial/investment space and the regulatory red tape they’ve had to navigate. They also talk about the benefits of automating the investment proce

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Maciej Zawadziński, CEO at Piwik, talks with us about how they turned Piwik, an originally open source product, into a full-fledged enterprise business.

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Liz Wessel, co-founder of Campus Job, talked about how they're growing both sides of their marketplace - appealing to both students and companies looking for part-time employees. She shares what they learned coming out of Y Combinator and how they're scal

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Tucker Max, bestselling author of "I Hope They Serve Beer in Hell", and founder of Book in a Box, talks with us about how he and his team help entrepreneurs tell their stories in publishable form. He also talks about moving on from the “fratire” type stor

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Sara Chipps, co-founder of JewelBots, talks with us about the endeavor into building a hardware company, after spending so many years just focused on the software side.

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Kate Matsudaira, founder of PopForms, Spark Notebook, and keynote speaker at this year’s Future Insights Conference, talks with us about taking ownership over your future. She talks about working backwards from where you want to be in 5 years (career, fam

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Matt Schlicht, founder of ZapChain, talked with us about growing a community and keeping the quality of participation high. He also breaks down his uniquely effective, and usually funny, content strategy.

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Geoffrey Radcliffe, co-founder of Post Launch, walks us through their content strategy process that they use with clients, and teaches us easy ways to get the most SEO juice out of each and every piece of writing. He also shares some uniquely easy ways to

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Amit Viswanathan, co-founder of Doctible, talks with us about how their approach to a marketplace product. He shares how they’re able to generate sales on the supply side, and how they’ve come up with ways to generate value in the product beyond bringing

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Mike Brown Jr., partner at Bowery Capital, talks through his comprehensive list of SaaS tools for every stage of the sales funnel. He discusses why certain tools are necessary at different stages, and differences between similar software. Incredibly infor

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Paul Murphy, co-founder and CEO of the #1 game Dots, talks with us about the strategies and processes they follow when creating and launching new games.

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Willis Jackson, Founder and CEO of Dev CoPilot, talked with us about validation techniques for early-stage companies. He walks us through a sample sales call and illustrates key points to hit on business development calls.

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Michael Selepec, co-founder of Pick, talks with us about their strategies to infiltrate enterprise companies and gain adoption among employees. He shares sales tactics and lessons learned from his early years at Yammer.

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Cap Watkins, VP of Design at BuzzFeed, talks with us about how they're trying to bridge the design and communication gap between the many departments of BuzzFeed, from the editorial side to marketing, branding, social, and more.

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Ryan Bettencourt, managing director of Cursive Labs, talks with us about their venture model and evergreen strategy to running their studio. He outlines their three phases (Ideation, Incubation, and Growth) and how they use a formula of metrics to be brut

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Dave Nevogt, cofounder of Hubstaff, talked with us about their heavy focus on SEO. He shares their techniques and some easy wins to help get the most juice out of all your content.

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Andy Sparks, co-founder of Mattermark, talks about Mattermark's sales strategy and culture of their sales team. He shares how they heavily rely on customer discovery and gain a deep understanding of what people need, as well as some tactical points of clo

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Mike Belsito, author of Startup Seed Funding for the Rest of Us, talks about his experiences raising over $1 million in Ohio. He also shares the story of his first startup, eFuneral and the lessons he learned about raising capital, and spending it wisely.

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George Diab, cofounder of WorkingOn, talks with us about the importance of communication in cofounder (and team) relationships. Specifically, he focuses on techniques you can do up front to make sure you’re partnering with the right person for you.

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Neil Patel, co-founder of Crazy Egg, KISSMetrics, and Quick Sprout, talks with us about all things marketing and sales. He shares his approach to content strategy, his recent experiments in Lifestyle Marketing, and how his sales strategies differ from com

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Nathan Barry, founder of ConvertKit and author of Authority, talked with us about the struggles of getting a SaaS app off the ground. He focused on the hard decision of knowing when to invest both time and money into an idea, even when there aren’t clear

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Semyon Dukach, managing director of TechStars Boston, talks with us about what they look for in founders that are applying to the program. He also talks about the qualities of a good CEO, and how difficult it is to find.

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Jon Nastor, host of the Hack the Entrepreneur Podcast, talks with us about his journey as an entrepreneur and what he's learned interviewing some incredible people. He shares his struggles, successes, and the most important lessons he’s learned about busi

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George Eiskamp, CEO of GroundMetrics, talked with us about the struggles of breaking into the Oil and Gas industry. He shares how he was able to build some key relationships early on, and some of the business decisions he made that went against convention

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Tony Cappaert, co-founder of Contactually, talks with us about how they methodically grew their sales team and refined their sales process over the past few years. From getting more qualified leads and learning how to close more deals, to focusing on long

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Sahil Lavinia, founder and CEO of Gumroad, talks with us about their philosophy for product development and creating something that serves a variety of verticals well without niching down too much. He shares how they identify features that improve the pro

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Jordan Gutierez, founder of Laleo and COO of Wishpond, talks with us about his entrepreneurial adventures, starting when he was just 4 years old. At the age of 17 he started Laleo, which quickly grew to be a Million+ dollar business. He attributes much of

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Dan Martell, Founder of Clarity.fm, talks with us about his incredible journey to entrepreneurship. He also shares his latest big news with us...the sale of his third company, Clarity, to the Fundable team.

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Steli Efti, founder of Close.io, talks with us about his philosophy for sales. He believes in following up indefinitely until you get a hard yes or no. He talks about what holds us back from following through on potential deals, and tactics for closing th

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Evan Mendelsohn, Founder of TipsyElves, talks with us about his experience appearing on the show Shark Tank. From the effects on his business to the relationships developed with their investor Robert Herjavec, it's a really interesting look into the effec

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In part two of our two-part interview with Lance Walley, CEO of Chargify, we talk about his early days with the company. He talks about what the payment space was like in 2009 and how things have changed over the past few years.

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In part one of our two-part interview with Lance Walley, CEO of Chargify and former CEO of Engine Yard, we talk about the early days of Engine Yard, pioneering the RoR movement, and lessons learned about hiring friends.

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Thomas Schneider, serial entrepreneur and founder of Kxter, talks about his approach to helping entrepreneurs raise money from the right people for the right reasons.

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Chuck Longanecker, Founder of Digital Telepathy, talks with us about how they’ve built one of the absolute coolest cultures around. He’s completely open about the effort it takes and the tactics that help them build, maintain, and evolve their culture as

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Allan Branch, Founder of LessAccounting, talks with us about the myth of work/life balance and what he’s done to create the best combination of the business he wants to run and the family life he strives to protect. It was so refreshing to hear his candid

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Laura Roeder, founder of Edgar, talks with us about limiting early-access to your product in order to build demand. Laura has combined invitation-only access, and drip marketing emails, to attract initial (paying) customers and refine Edgar along the way.

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Zack Onisko, Chief Growth Officer at Creative Market, talks with us about his favorite non-scalable growth tactics. He’s a huge believer in putting in the personal time and hustle to really get to know your customers and develop the kinds of relationships

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Samuel Hulick, creator of UserOnboard and author of The Elements of User Onboarding, joins us a second time to discuss the aftermath of his first book release, lessons learned, and plans for the future. He also takes us through the most common misconcepti

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Janine Holsinger, Founder of NextChapter, talks with us about the challenges of getting started in the legal tech space. She shares her strategies for getting out in front of bankruptcy lawyers who aren’t technical and don’t seek out software products onl

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Sam Soffes, founder of many awesome apps such as Cheddar, Roon, Whiskey, and Shares, talks with us about how he splits his time between freelancing and all his other projects. He's incredibly honest and really opens up about motivation and why he chooses

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Josh Braun, VP of Biz Dev at Jellyvision, talks with us about getting into the mindset of being a good salesman, which is really being a good servant. His process is all about treating people like people, and he shares his techniques for research, develop

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Abhi Lokesh, Co-Founder and CEO of Fracture, talks with us about the struggles of starting up a company that makes a physical product. The early days of prototyping and finding a market were incredibly interesting to hear about. He also shares some of the

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In this special compilation episode, we talk with the founders of three very different companies about the unique (and effective) ways they motivate their teams. No matter your stage, there's something valuable for everyone to take away from this episode.

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Eliot Peper, author of Uncommon Stock and the newly released sequel Power Play, talks with us about his unconventional approaches to marketing and selling his second book. From giving the first book away for free on Medium, one chapter at a time, to openi

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Abby Covert, Information Architect and Author of "How to Make Sense of Any Mess", talks with us about the integral role IA plays in every aspect of our lives. In regards to business, she discusses how the concepts of ontology, taxonomy, and choreography m

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Josh Anon, Founder of Visioneer Studios, talks with us about the importance and the impact of storytelling. He takes something that often seems abstract and breaks it down into tangible elements that anyone can replicate to help better tell the story of t

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Andrew Dumont, EIR at Betaworks, talks with us about his experiences building and selling Stride CRM, all while running business development at Moz. He shares his views on the difference between biz dev and sales, touching on how powerful it can be for sc

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Stefan Martinovic, Co-Founder of Create.io, talks with us about automating the very time intensive, archaic process of pricing projects and estimating the economic outcome of real estate development projects. They took a manual process that previously too

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Rob Meadows, CEO of Originate, talks about how the barrier to entry to starting a new venture has never been lower, and why finding the one thing that’s unique to you is more important than ever. He gives some great examples and great perspective on creat

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Robert Mueller, Co-Founder of FastMail, talks with us about growing the company since 1999 and surviving the first dot com bust. During this 15-year journey they were acquired, but subsequently bought the company back a few years later and are now wholly

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Mattan Griffel, growth expert and founder and CEO of OneMonth, talks about customer acquisition and activation. He discusses what metrics you should be tracking and tweaking, and common mistakes he sees people make time and time again.

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Ryan Carson, Co-Founder and CEO of Treehouse, talks with us about following his passion and the drive to do something big. He also shares with us how he was able to restructure his company into a flat organization with no managers or executives.

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Adda Birni, Founder and CEO of Skillcrush, talks with us about the “trough of sorrow” and how she fought and clawed her way to significant month over month growth in revenue. We also chat about the blind spots of tech in silicon valley and the opportuniti

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Chris Shepherd, Founder of HashRabbit, talks all about a building a startup around Bitcoin. He’s facing some really interesting challenges and shares unique insights into the whole Bitcoin movement and what it’ll take to reach mass adoption.

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Thomas Knoll, Founder of PrimeLoop, talks about why he’s baked the “no internal email” rule into his company. He talks about the insane benefits to workflow, culture, and sanity, as well as how any company can start to implement the same processes, regard

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Ian Heidt, Co-Founder and CEO of Housecall, talks about the extreme lengths they’ve gone to build early traction in their local market. From dressing up like elves and delivering Christmas trees, personally fulfilling services through the app, and giving

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Eliot Peper, author of tech startup fiction thriller Uncommon Stock, talks with us about the carry-over lessons between tech startups and publishing a novel. We learned a ton about the new publishing options available, how he stays on track to get the wri

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Leslie Bradshaw, Managing Partner at Made by Many NY, talks about how they capture and use both qualitative and quantitative data to make key product decisions, like what features to build. She talks about finding insights in behavioral patterns, and usin

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Brian Balfour, VP of Growth at HubSpot and author of the Coelevate blog, talks with us in-depth about his process for building a growth machine. He walks us through each step of their experiments and how they determine what to focus on. He talks about the

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We attended Tech Cocktail's Celebrate Conference in Downtown Las Vegas and put together an absolutely killer episode with the very best highlights of the event. The overarching theme is all about building strong startup communities. We talk to a couple ke

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Jeff Berg, Founder and Developer at Planning Center, talks about how he's grown his self-funded company to over 30 employees and over 3 million users across their suite of apps. He shares his 3 principles for success with us, and how he's able to maintain

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Rob Mallery, VP of Talent at Originate, talks with us about attracting top-notch technical and creative talent. He describes how his company is attempting to disrupt the investment space by investing talent rather than money, and how they’ve created a pro

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Pieter Levels, Founder of Levels.io, talks about how he’s building 12 startups in 12 months. Not only do we cover how he’s able to pull that off (and to with awesome quality), but he has really interesting reasons why he’s approaching startups this way. T

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Gordon Wintrob, Co-Founder of StackLead, talks about their unique approach to onboarding and activation. He walks us through their flow and shares the effectiveness of different techniques. He also shares some of the learnings that came out of YCombinator

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Jason Roberts, serial entrepreneur, one of the first developers at Uber and host of the TechZing podcast shares some great stories about his experiences on both sides of the funding table. He also talks about how he screwed up a potential Google acquisiti

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