E17 Migrating lawyers to the cloud with legal technologist Richard Mabey, co-founder of Juro

In this episode, Erasmus Elsner is talking to Richard Mabey, co-founder of London-based legaltech startup Juro, backed by Union Square Ventures.  00:00 Intro 02:01 Magic circle years at Freshfields 03:35 Catching the entrepreneurial bug 05:15 Transitioning to legaltech via LegalZoom 07:26 Meeting co-founder Pavel Kovalevich 08:43 The Juro Minimum Viable Product (MVP) 09:54 Getting the first customer 13:15 Finding customer pains and building the core product features 15:06 Core feature set: painkiller vs. vitamin 17:05 Early pricing 18:34 Selling Saas to corporate lawyers 19:59 Tech stack of Juro 21:11 Seedcamp accelerator 22:40 $750k Seed Round led by Point Nine Capital 24:24 $2m Seed extension round 25:15 $5m Series A led by Union Square Ventures 26:15 Getting a warm intro at USV 27:01 Deploying the Series A 28:12 Navigating through the Corona pandemic

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