E25 Bottoms-up product and go-to-market strategy with product leader and investor Vivek Saraswat
Sand Hill Road
In this episode, Erasmus Elsner is talking to Justin Jackson, co-founder of Transistor.fm about his journey as a mega maker, bootstrapping his podcast hosting and analytics platform to $1m+ in ARR in less than 3 years.
00:00 Intro
01:55 Getting Real
04:30 Business is like surfing
7:43 Selling ice cream on a busy beach
11:33 Why your business idea matters
14:17 The nature of the megamaker
19:46 Grow slow, grow real
24:53 Success is gradual, then sudden
31:10 VC attention to podcasting
38:00 Podcast hosting and analytics space
44:20 First version of Transitor.fm
50:45 Dealing with depression as a solopreneur
54:48 Finding out more about Justin