E29 "Billon Dollar Loser" author Reeves Wiedeman on the epic rise and fall of WeWork

In this episode, Erasmus Elsner is talking to Reeves Wiedeman, author of "Billion Dollar Loser: the epic rise and fall of WeWork".  

00:00 Adam's intro 

01:11 Intro 

01:38 Adam Neumann 

04:11 Adam's art of persuasion 

05:41 Book title 

08:10 Writing process 

13:01 WeWork evolution and business model 

16:21 Tech vs. real estate company 

19:25 WeWork community 

22:01 WeWork funding journey 

25:11 JPMorgan round 

26:50 Masa and the Softbank round 

30:39 Acquisitions and side businesses 

33:16 Valuation and comps 

36:59 Public persona and IPOs 

38:50 WeWork today 

40:07 Staying in touch with Reeves