E38 Helping brands build sustainable products with Novi Connect found Kimberly Shenk

In this episode, Erasmus Elsner is talking to Kimberly Shenk of Novi Connect, B2B marketplace to help brands build and manufacture transparent products, which recently announced a $10.3M Series A led by Greylock

00:00​​ Intro  02:04 Getting started with Naked Poppy  04:09 From Naked Poppy to Novi Connect  05:17 Sustainable Chemicals Market  07:30 Kimberly’s data science background  09:19 The Novi Connect Business Model  11:11 The Novi Connect MVP  12:49 Getting the first Customers  13:42 Growth Metrics and Milestone  14:33 Fundraising journey  15:50 Series A led by Greylock  17:37 Mulit-sided B2B marketplace  21:26 Growth metrics and milestones  23:26 Acting as certification agent  24:24 Competition  26:49 AI-driven platform  28:26 Scaling Novi Connect  29:37 Newjoiner Bootcamp  30:53 Priorities and focus  31:53 Category expansion  33:14 Longterm vision