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What do we know about Amazon Reviews? 02:25

Reviews are often completely falsified. If you dig deep and compare, you realize that maybe 90% of the reviews are bogus, even if they are "verified purchases." Seems that buying a product and then leaving a positive review is totally worth it because Amazon weights those heavier than unverified reviews. Great way to boost your product's visibility. Amazon is not particularly interested in hearing customer concerns with reviews though.

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