Stacking the Bricks - Real Entrepreneur Confessions

EP25 - Features, or marketing? (Part 3 of a series)

Here is the double-edged sword of the software business: All the “features” in the world will not matter if you don’t have the customer pipeline. It is better to lose many customers over a missing feature than spend a month on a feature that people say will make them sign up. Yet there really are features you’ll require in order to get and retain your best…