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Why Should Someone Read JFS by Amy Hoy · Stacking the Bricks - Real Entrepreneur Confessions

Stacking the Bricks - Real Entrepreneur Confessions

EP26 - Don't wait 18 months

Donovan picked up JFS in December. Read it over Christmas. By the end of February, he'd grown his mailing list to 1,500 people. He created a landing page and JFS'd an email course on CSS animation, with a price tag of $49. In the first 7 days, he made 50 sales — for a total of over $2,000. NICE. To learn more about how Donovan did it — including specific…

Notes

  1. What Is JFS at 0:23

    Written by Amy Hoy in 24 hours, Just Fucking Ship is about 21 principles for people to get their creative ideas out of their head and into the real world. Full answer

  2. Who Is Donovan Hutchinson at 1:30

    He is a front-end developer, working full-time in Dublin at a company that helps athletes avoid injury. Full answer

  3. What Is Shop Ireland at 2:02

    Donovan describes it as a basic affiliate site that works like Amazon, but shows the prices in euros. Full answer

  4. Why Should Someone Read JFS by Amy Hoy at 2:55

    Following along to tweets by Amy, Donovan states that the way that she approaches branding and launching things, and it resonated with him. Full answer

  5. How Does Blogging Help a Business at 5:59

    For Donovan, it was a way for him to test out which topics worked and gained traction. It encouraged him to write certain posts that people would like. Full answer

  6. What Are Two Types of Post That Donovan Writes at 8:11

    Donovan has noticed that the posts people like tend to have a clear, visual goal. He writes two types of posts. Full answer

  7. How Can You Handle Negative Feedback at 13:34

    Donovan says that the less positive feedback is still helpful for him. Full answer

  8. How Can You Go From Writing Blog Posts to Creating Your Own Product at 14:08

    Donovan first had an idea to collect his best posts to create into a book that talks about CSS animation, but he wasn't ready to commit to the project. Full answer

  9. How Do You Create a Landing Page at 17:14

    Inspired by a book that he read over Christmas, Donovan followed the structure and aligned with the goals of a landing page, which are: describe the pain… Full answer

  10. How Does Donovan Say You Fail a Launch? at 19:08

    Donovan, a front-end developer in Dublin and a reader of Amy Hoy's book Just Fucking Ship, tells Alex Hillman that a launch does not score points for… Full answer

  11. Why Was Donovan Nervous About His Product at 20:14

    He was nervous that it would work. Donovan says that it was a little easier to think if it didn’t work, then it woudn't be a big deal. Full answer

  12. Why Did the Weeks After Donovan's Course Launch Go Quiet? at 21:10

    Donovan tells Alex Hillman on Stacking the Bricks that the first week of his course launch brought more signups than he expected. Full answer

  13. How Do You Get Past When Your Product Has Plateaued in Sales at 21:30

    For Donovan, he looked at the first week and viewed it as a success, even if he didn’t have any more sales the rest of the month. Full answer

  14. What Is One Piece of Advice to Individuals Who Aren’t Ready to Launch a Product Yet at 23:05

    Donovan says that rather than jumping straight in and build something big, if you really want to get some momentum started, the best thing that he did was… Full answer

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