Lessons of Greatness: Why You Need to Nail a Niche before Going Big
In Crossing the Chasm Geoffrey Moore clearly lays out a very important idea: you need to appeal to a niche of visionaries, before pragmatists—or your startup will usually fail. In this Lesson of Greatness, Mike Maples Jr of Floodgate builds on this by showing that to get big, you have to start small. The episode contains specific strategies for founders to…
Notes
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Every Successful Startup Started As A Small Company, Why
Transcript
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Why Should You Never Skip The Early Adopters
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What Can A Founder Do To Nail A Product For The Early Adopters
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