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Why Should You Never Skip the Early Adopters · Starting Greatness

Starting Greatness

Lessons of Greatness: Why You Need to Nail a Niche before Going Big

In Crossing the Chasm Geoffrey Moore clearly lays out a very important idea: you need to appeal to a niche of visionaries, before pragmatists—or your startup will usually fail. In this Lesson of Greatness, Mike Maples Jr of Floodgate builds on this by showing that to get big, you have to start small. The episode contains specific strategies for founders to…

Notes

  1. Every Successful Startup Started as a Small Company, Why at 1:11

    Startup products initially appeal to innovators, people who like to be the first to try the newest thing. Full answer

  2. Why Should You Never Skip the Early Adopters at 2:55

    The problem with skipping the early adopters is that you run into a Catch 22. Full answer

  3. What Can a Founder Do to Nail a Product for the Early Adopters at 4:03

    First, you want to have common desperation. Ideally, your prospects have already tried to solve a problem, but no solution was good enough. Full answer

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