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Back to Lessons of Greatness: Why You Need to Nail a Niche before Going Big.

Why Should You Never Skip the Early Adopters

The problem with skipping the early adopters is that you run into a Catch 22. The early majority pragmatists won't buy until they see others like them are buying. They will be happy to meet with you, but they will sap you of your energy and meeting after meeting.

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Lessons of Greatness: Why You Need to Nail a Niche before Going Big ·

Starting Greatness

More from this episode

  1. Every Successful Startup Started as a Small Company, WhyStartup products initially appeal to innovators, people who like to be the first to try the newest thing.
  2. What Can a Founder Do to Nail a Product for the Early AdoptersFirst, you want to have common desperation. Ideally, your prospects have already tried to solve a problem, but no solution was good enough.

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