Smash Notes

Why Should You Never Skip the Early Adopters

at 2:55

From the episode: Lessons of Greatness: Why You Need to Nail a Niche before Going Big

Answer

The problem with skipping the early adopters is that you run into a Catch 22. The early majority pragmatists won't buy until they see others like them are buying. They will be happy to meet with you, but they will sap you of your energy and meeting after meeting.

Where this answer comes from

Plays from this note through the rest of the episode.

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.