68: Creating Differentiating Features

Derrick continues to make progress and work toward his self-imposed deadline for Level. He was able to implement and ship batched notifications for the product, which replaces the instantaneous push notifications you would get from a chat tool. It’ll probably be one of the key features to sell as part of the “Level” way. But he’s wondering how to leverage interesting features in marketing.

Ben has been thinking about the same thing with Tuple. He wants to make some features of his product be a seperate, discrete entity that deserves its own spotlight. Capitalize on features!