The C2C Podcast

Marketing is changing.

With internet advertising now 20 years old and traditional media dying a slow death, where do marketers turn? Meet Customer-to-Customer (C2C) Marketing. C2C transforms your most loyal customers into your greatest advocates. C2C powers your brand through in-person connection and genuine community. This podcast will teach you to build your own events community, using C2C, before your competitor does.


Listen Now: EP27: This Program 99 Designs Created Activated the Entire Community

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All podcast episodes

Episode Name
# of Smash Notes

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EP27: This Program 99 Designs Created Activated the Entire Community

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EP27: How Moovit Grew to 600k Contributors

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[Repost] EP8: Building Communities Evangelist Superfans with Salesforce, Slack, and Atlassian

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EP25: Gina Bianchini on Building "Magical" Communities that Monetize Passion Projects

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EP24: How Atlassian Tracks Community Metrics

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EP23: How Wordpress Grew to 700+ Groups Hosting Events

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EP 22: How Asana Got Community Buy-In, Feedback, Ambassadors & More

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[Repost] EP4: Getting Buy-In for Community with CMX

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EP 21: Turn “Members” into “Heroes” with Pantheon

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EP 21: Turn “Members” into “Heroes” with Pantheon

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EP 20: Breaking into Community with Digital Marketer

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EP 19: A Community Members Take on Building Community

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EP 18: From 0 to 50k Members Real Quick with the Founder of IndieHackers

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EP 17: Align Your Community with Your Sales Funnel with Suzi Nelson

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[Repost] EP1: How Duolingo Hosts 500 Events a Month And You Can Too

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EP 16: Growing to Events in 50 Cities Through Culture with Consciousness Hacking

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EP 15: How Udemy Consistently Brings Value to the Company using Community

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EP 14: From Daybreakers to Tech Leaders- How Mustafa Khan Uses Research to Build Community

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EP13: How to Start, Track and Grow Communities with Richard Millington, Founder of FeverBee

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EP12: How eBay Built Their Community

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EP11: How Global Graph Day Inspired events in 50 Cities with Neo4j

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EP10: "Must Have" Metrics for Community Engagement with Unbounce

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EP9: Curating a Quality Community That Grows Itself with Underscore VC

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EP2: From Obama to Fiverr: How the Snowflake Model Creates Movements

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EP8: Building Communities Evangelist Superfans with Salesforce, Slack, and Atlassian

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EP7: Announcement: Bevy Acquires CMX

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EP6: How Gainsight Created A New Category with Community

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EP5: How Sketch Manages 100 Cities Running Events

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Bonus: Upfront Ventures - Community is the Future of Brands

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Bonus: 6 Tips to Optimize Your Community Funnel with Branch Metrics

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EP4: Getting Buy-In for Community with CMX

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EP3: The Next Revolution in Marketing

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EP2: From Obama to Fiverr: How the Snowflake Model Creates Movements

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EP1: How Duolingo Hosts 500 Events a Month And You Can Too

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Trailer: What is Customer to Customer Marketing?