Ensuring Safety and Vulnerability in a Community with Willa Tellekson-Flash

Today, we’re joined by Willa Tellekson-Flash, Director of Community at Public.com, a platform that aims to make the stock market social and allows its members to discover companies to believe in and invest in with any amount of money.

Use your community as a product of its own and elevate it as a part of your brand. The conversations in the community can form a great resource to create content. Document and track direct feedback and ideas from the community. You may not be able to implement every idea that comes from them. A community manager’s job is to make community members feel heard while being transparent about the likelihood of implementing their ideas. It’s important to make your members feel welcome in asking for help when they don’t know something. The job of the community team is to set ground rules that help establish trust among members and between individual members and the community itself.