EP34: How to Start a Movement with Author of Purposeful, Jennifer Dulski

Jennifer Dulski has had a legendary career, she has worked in senior positions for Yahoo, Google, Change.org and was previously the Head of Groups & Community at Facebook . Not to mention founding DealMaps which was acquired by Google. She recently launched her new book “Purposeful: Are You a Manager or a Movement Starter” which breaks down how to build a movement around your cause and community. In this interview we talk about just that and her favorite example of people and brands that have created a movement, how it applies to community professionals and so much more. Take a listen!