EP84: Empowering Your Community Post-Acquisition w/ Marketo

Kelsey Bourque is the senior customer marketing manager at Adobe and runs their user group programs. Kelsey began working at Marketo, which was acquired by Adobe in 2018. In this episode, she talks about how the acquisition affected her community programs, how they continue to drive positive impact and share some of the metrics she's tracking to prove the value of her community.