Managing Communities of Scale w/ Corey Andress
Today, we’re joined by Corey Andress, Head of Global Community at 2K (a subsidiary of Take-Two Interactive), a video game publisher that manages some of the most creative, respected, and premium brands in games today. Modern gaming community management is about going to where the gamers are by using video hubs, video game influencers, and gaming community platforms such as Discord or Twitch. When looking to scale large global communities, use localization so that you have the leverage to create trust in non-English-speaking communities. Use these communities to listen to ALL types of players and not just the “loudest voices”. Export insights from these communities to inform the decision-making of your business and product teams. Make this feedback scalable with the help of social listening tools for both the number and different types of users.