Why Community Is Different from Marketing with Roseli Ilano

Today, we’re joined by Roseli Ilano, Director of Community and Partnerships at Pop-Up Magazine Productions, a live magazine that creates multisensory experience events for stages, screens, and live audiences in theaters where nothing is recorded or ever produced to be played later online.

Community events are a great way to create novel experiences for your audience and can lead to professional and personal connections. Organize a time at your event for face-to-face interaction with all contributors (if restrictions allow) so that they can directly address any questions or concerns. When passing on the responsibility to super fans, help them organize their own local version of your events and offer the full support of your teams.

Community is also very different from marketing. Marketing is the one-way sharing of messages specific to a brand by the brand itself. A community helps the brand’s audience organize and provides a space for solving problems, finding great connections, and sharing ideas that help raise the profile of the brand’s products/services.

A virtual community experience expands your reach and your community globally.