Smash Notes
What Is Priority Number One When Growing a Food Business
at 16:03
Answer
Terence explains how Ross & Zane's user base was growing slowly, through the word of mouth. Their chefs would prepare lots of meals every day and constantly experimented with packaging. Through all of this, it was crucial that food that was ordered looked exactly like the food which was prepared. Customers wanted to eat exactly the meal that was shown to them in the pictures. If they got this part wrong, everything else did not matter.
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