Why should founders care about communities ?
Founders need to be thinking on not just how to build a successful business, but how to make a successful community where people feel connected, aligned with the mission, and feel safe. Every company is a community with the intention of growing and driving a profit. Common values, interests, goals, missions are what makes a community, and a community is the future of how businesses will be built.
In a community-driven company, the brand would drive the vision, but the community would come together to collaborate on the product development. If you give your community an opportunity to contribute to your mission and your objective, you can scale up with an incredible pace.