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Startups success stories are few, but every founder believes they are building the next Facebook. Why?

The probability of a company striking it rich is very low, so to some degree, a founder needs to believe their own fictitious story to make it come true.

In startups, the stakes are high and so is the stress level. When a founder is constantly working in the fight or flight response, they have to believe that they are exceptional, in order to overcome the struggle.

As success gets closer and closer, founder's own vision becomes reinforced with new evidence. It feels as if a billion dollar company is just around the corner. What founders don't realize though, is that thousands of other companies see the same signs, but die along the way. One day, it just might be your turn.

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