#116 – Exploring Ideas and Exploiting the Good Ones with Justin Mares of Kettle and Fire
Justin Mares (@jwmares) is the founder of not one but two companies in the health food space, each of which he's simultaneously bootstrapped to over $10,000,000 in annual revenue. In this episode we covered why you should avoid having a scarcity mentality when coming up with an idea to work on, how to alleviate market risk by running a smoke test, and how…
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