What is Transistor.fm?
Transistor.fm is a podcast hosting. When someone listens to a podcast through apps such as Apple, Google, etc., the files stream from a central platform, much like websites. Transistor is place to publish these files and to get basic including analytics about their downloads.
What are key marketing strategies for new businesses to understand and invest in?
Search engine optimization (SEO) needs to be first priority for businesses. Word of mouth is also necessary. But, the emotional connection that founders can build with their followers can also be pivotal. Be open to sharing the journey and the struggles.
What are the key ingredients of starting a business?
A founder needs the right market with the right distribution channels. And, a good product for that market must be developed. These three areas are crucial. Don't invest years and years into something when one of these pieces is missing. Wait as needed. It will feel natural once the fit is right.