Transistor.fm is a podcast hosting. When someone listens to a podcast through apps such as Apple, Google, etc., the files stream from a central platform, much like websites. Transistor is place to publish these files and to get basic including analytics about their downloads.
The podcast hosting market has momentum. There is an uptick in people wanting to publish shows and the creator/maker movement lends itself naturally to podcasting. Corporations are also taking note of podcasts.
Search engine optimization (SEO) needs to be first priority for businesses. Word of mouth is also necessary. But, the emotional connection that founders can build with their followers can also be pivotal. Be open to sharing the journey and the struggles.
In certain markets, having good affiliates can be very helpful. Also, sharing an interesting journey in a transparent and vulnerable way resonates with people. This makes them want to share your story and be a part of it.
A founder needs the right market with the right distribution channels. And, a good product for that market must be developed. These three areas are crucial. Don't invest years and years into something when one of these pieces is missing. Wait as needed. It will feel natural once the fit is right.