Smash Notes

The Lead Generation

Become a Customer-Centric Business (Peter Fader & Sarah Toms)

Peter Fader and Sarah Toms, the co-authors of Customer Centricity Playbook, share how to think differently about your target audience, which customer acquisition channel seems to always win, and how to become a more customer-centric business by determining exactly who your best customers are. For transcripts, show notes, and more, go to…

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