Smash Notes

The Media Mindset

Content Superpowers and the People Behind Brands with Natalie Sportelli

Real people, real brands? With more and more companies injecting personality into their media presences, consumer loyalty can change with a single tweet. Will that help or hurt brands doubling down on establishing an online voice? And does it have the potential to go too far? Natalie Sportelli is a veteran of the digital content space. She got her start at…

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