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The Media Mindset on Smash Notes

The Media Mindset podcast.

December 28, 2019

Content isn’t everything; it’s the ONLY thing. In a world where brands, influencers, nonprofits, and politicians are reaching consumers on more platforms than ever, story and voice are more important than ever.

With this next age of social media, the average person consumes and produces massive amounts of content everyday. It’s truly a cross-platform ecosystem, with giant audiences being built (and disengaging) almost overnight.

How will your message stand out in a crowded marketplace? What’s the difference between truly getting noticed and barely registering as a blip?

And what do consumers, readers, and thinkers really want in today’s content environment?

The Media Mindset looks to examine these questions and more as we dive into the heart of content development and growth, particularly online. Whether you’re a business owner looking to build buzz or a content creator upping your game, this is the podcast that brings lessons from the best and brightest in media. Build upon their expertise, knowledge, and even mistakes as they recap what’s working in content today.

Learn from the smartest minds in media as they discuss how businesses, brands, influencers, and media outlets are leveraging content to reach fans better than ever before. Presented by JAKK Media.



Episodes with Smash Notes

Kenrick Prince moved to the United States with perhaps the ultimate American dream: Make it in showbiz. And while the road to success is often anything but smooth, the talented director/writer is one of a new wave of creators building a following wh...

Vishaal Reddy is an actor, writer, singer, and producer passionate about diversity in storytelling. He's the creator and star of "Insomnia," a web series that...

When's the last time you dreamed of making your hobby a career? Do you ever fantasize about working with your heroes? What about building a community around the things you love? Josh Perault shows you how to make it happen, whether you're a seasoned...

Old brands, new brands, big brands, small brands: It turns out they're all making a lot of the same mistakes when it comes to producing digital content. Invest heavily in video, or double down on written articles with an actual voice? The choice isn...

What is the future of food? What will we be eating 10, 20, and 50 years from now? How (and where) will it be grown and produced? And how does public perception of food need to change? These are all questions Johnny Bowman, COO of Brooklyn-based Eden...

It might sound like a dream job with bumps and bruises along the way, but being a stunt performer is somehow even MORE difficult than it sounds. And Mack Kuhr is one of the best. From big-budget pictures to som...

What does it mean to be an influencer? How many followers do you need? Are "micro-influencers" real? And how, exactly, should brands work with individuals on social media? (Hint: There are definitely some WRONG ways to do it.) 

If anyone ...

Paul has been performing since his youth, and his professional resume includes over a decade as a cast member in "The Phantom of the Opera," Broadway's longest-running musical. In the show, Paul performs in a variety of roles, including The Phantom ...

Artificial Intelligence is one of those buzzy phrases that people like to throw around without digging a level deeper. (We're all guilty of that!) So when you talk to someone on the front lines of AI's development and growth, a whole new world start...

What is cool? What does it mean to be authentic? In the broad space between those too questions, is there room for brands — and not just individual personalities — to exist? These are almost impossible questions, but if there’s a single person who c...

Sometimes, the most inspiring professional journeys include more twists and turns than a haunted house. Serena Oppenheim's path has even more than most. While she didn't initially set out to create a new model for health and wellbeing content, the c...

We've all heard the cliche: Learning is a lifelong pursuit. But that's traditionally only been true for the few with the time, resources, and connections to turn learning into a hobby. For centuries, continued education was a luxury. The digital age...

Updated on May 26