Smash Notes

The Media Mindset

Hype and the Branding of Cool with Curvel Baptiste

What is cool? What does it mean to be authentic? In the broad space between those too questions, is there room for brands — and not just individual personalities — to exist? These are almost impossible questions, but if there’s a single person who can give great insight here, it’s Curvel Baptiste. Equal parts innovative artist and guiding light for…

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