Every Smash Notes segment is a searchable bit, which means an hour long podcast can now be split into dozens individuals searchable queries. For example, you can now find answers to questions like: Why is it important to pay attention to mental health, or How much does a billion dollars change your life?

Previously all this information was hidden deep inside a long audio, and only searchable through transcripts, available to those willing to invest the time. With Smash Notes, you can now find thousands of questions like this, available in short bits, consumable in seconds.

Take a look at the post The story of how My Dad Wrote A Porno podcast turned Smash Notes upside-down for an example of how one simple SEO query could yield tens of thousands of visitors, and millions of impressions.