The Modern Mann

How to Win at Shopping (Season 2, Ep 9)

What makes you buy a product? The look? The smell? The layout of the store? In today's cut-throat business world, none of that is left to coincidence: behavioural science is influencing the design of high street shops, supermarkets and online emporiums alike. In this episode, Olly meets consumer psychologists Reece Akhtar and Dr Dimitrios Tsivrikos from…