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SaaStr 314: Showpad Theresa O'Neil CMO on Aligning Sales, Marketing, and CS to Scale Revenue and Retention artwork

The Official Saastr Podcast: SaaS | Founders | Investors

SaaStr 314: Showpad Theresa O'Neil CMO on Aligning Sales, Marketing, and CS to Scale Revenue and Retention

According to a study from SiriusDecisions, the majority of buyers (81%) today make purchase decisions based on buying experience, over product or price. To meet buyers’ high expectations and manage the challenging sales landscape, companies must involve their entire organization in maturing the sales process- including after prospects sign on the dotted…

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