The Podcast Report on Smash Notes

The Podcast Report podcast.

December 28, 2019

Author of the #1 Top Selling "How To Podcast" and "Podcast Strategies" books and CEO of The Podcast Partnership, Paul Colligan offers his report on what's REALLY working in the Podcasting industry.

No hype, just facts, and a way of understand this new media as the powerful (and paradoxical) disrupter that it is.

Topics covered include: the Podcast Industry, Podcast Monetization, Podcast SEO, Podcast Growth, Podcast Audiences, Podcast Charting Strategies, Multicast Marketing, Video Podcasting, How To Make Money With Your Podcast, and more.



Recently updated notes

The last piece of your team is the person who makes sure it all "happens." The Operation makes sure the big picture is at play and, yes, is there to make EVERYTHING is done correctly for the bigger picture of your Podcast. This is the final episode in our Team Clarity Matrix. You can grab your free Matrix - and video series at - http://TeamBeforeTech.com.

Key points in this episode

Once the show is done, it's time to promote your Podcast. The right person for the job will do amazing things. The wrong person will waste your time and money.

Understand (and build) your Podcast Team with The Podcast Partnership's Free Team Clarity Matrix: http://teambeforetech.com/

#TeamBeforeTech

 

Key points in this episode

Publishing your Podcast is so much more than clicking a button and filling out forms. Do you know the right 7 questions to ask the team member publishing your Podcast?

Key points in this episode

Who is going to edit the Podcast is only the first question. What kind of tech will they use? What workflow will they follow? Who owns the projects? What happens if you have to move to another platform? TeamBeforeTech.com

Key points in this episode

Once you've figured out who is in charge of Strategy/Review, it's time to think about your Talent. It might not be as easy as you thought. Build your Podcast team the smartest way possible with the Team Clarity Matrix (TM) TeamBeforeTech.com

Key points in this episode

If you have no Podcast strategy, you can’t be frustrated when you have no Podcast results.

No Podcast is an island. In our 15+ years of Podcasting, we’ve realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM) provides the means to understand your Podcast Team. The first step is Strategy / Review.

We cover that in this episode. http://TeamBeforeTech.com

Key points in this episode

Tim Ferriss quickly killed his “fan supported” model for monetizing his Podcast. The experiment was fascinating but his quick jump back to the ad model might not be what it seems. As always, lots to learn from Tim.

Key points in this episode

The Podcast Partnership will be at Podcast Movement this year in a booth surrounded by "Podcast Hosts" all trying to outdo each other. The future of Podcast hosting is three simple things. Paul Colligan explains them in this episode.

Key points in this episode

The promise of Podcoin is fascinating - it's "the Podcast player that pays." Listen to a Podcast, make some money. Get a new audience for your Podcast because those nice folk at Podcoin are paying them to listen to your Podcast. That's not how Podcast monetization works - at least not the kind that interests me - or should be interesting you.

Key points in this episode

Pandora has a shot at "winning" the Podcast wars if they do these things - correctly - and quickly ... 1 - Bring ALL the Podcasters in. 2 - Use unsold or remnant inventory to promote Podcasts. 3 - Start Thumbs Up / Thumbs Down ASAP. 4 - Invite and user curators. Rewards them. 5 - Get international FAST.

Key points in this episode

Yes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If we're going to sell our Podcast content, it's going to be in an app, not on a platform usually associated with free. We're seeing it in YouTube with things like Kobra Kai. We're seeing it in Television with things like The Good Life. We'll be seeing it in Podcasting really soon.

Key points in this episode

You have a choice of marketing your content on Facebook and paying/hoping that the algorithm will be favorable to you. You can also put that some content on a Podcast and know that 100% of those looking to get the content will, in fact, get the content. Where should you focus your efforts? Taken directly from a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/335469113824905

Key points in this episode

Don't assume that your Podcast competition is doing what they're doing because they have a specific strategy. Also, never assume that if they do have a strategy, that the strategy is solid. Many things are done online in Podcasting because someone got some bad advice somewhere. Then someone copies it, as does another, and then it gets taught in some $7 ebook. If it seems to good to be true - it just might be. If you can't make the numbers add up, it might be because the numbers simply don't add up.

Key points in this episode

There has been a LOT of complaining lately about groups who take "your" Podcast and put it on "their" platform. This is what Podcasting is FOR / this is what Podcasting is about. This is why we love Podcasting.  

The power of Podcasting comes from being everywhere / being ubiquitous - not from making a "statement" because you don't like how someone else is presenting your Podcast. You need to be creating assets that publish EVERYWHERE. That is, and will always be, the best model for Podcast Monetization.

Should you remove your Podcast from Luminary? NO!

Should you remove your Podcast from the next "Netflix of Podcasting?" NO!

Should you put your Podcast on Facebook? YES!

Should you put your Podcast on YouTube? YES!

Key points in this episode

I don't have a full strategy yet for the new Apple Podcast pages, but I'm intrigued.

Here's the link to Apple's Podcast Page for this episode - https://podcasts.apple.com/us/podcast/few-thoughts-on-new-apple-podcast-pages-what-they-might/id891941982?i=1000435105898

Now that Apple has produced both individual Podcast Pages with play buttons (see the one for the Podcast Report here - https://podcasts.apple.com/us/podcast/the-podcast-report/id891941982?mt=2 ) as well as individual episode pages (see an example here - https://podcasts.apple.com/us/podcast/can-you-be-a-guest-on-my-podcast/id891941982?i=1000434558789 ), the question of "where do I send my Podcast audience isn't as clear as it used to be. 

This isn't the all in one page as is offered by Podnews.net (here's there page for The Podcast Report - https://podnews.net/podcast/891941982), but it doesn't make for an interesting offering.  I could send someone to my episode page knowing that if they're Apple Podcasts ready, they can click to subscribe, and if they aren't they can simply click play. 

The questions:

  • What will more detailed notes look like Apple.com proper (this should test that out)?
  • Will clicks on an Apple.com Podcast page "count" in your Apple stats numbers?
  • Why doesn't Apple link to the Podcast Website? 
  • Why does Apple link to the individual Podcast Episode pages?
  • Will Apple link to Video Podcasts - eventually?
  • Will Apple offer us embeddable players for Apple Podcasts?  Embeddable players for Apple Video Podcasts?

Would love to hear from you on this topic:

http://ThePodcastReport.com/Facebook

http://ThePodcastReport.com/Twitter

http://ThePodcastReport.com/Instagram

http://ThePodcastReport.com/Apple

http://ThePodcastReport.com/Spotify

 

Key points in this episode

Can you be a guest on my Podcast? Probably not. This Podcast explains why. Originally recorded as a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/280195539537953

 

Key points in this episode

A quick look at whether or not Podcasters really want to play in the YouTube sandbox.

Key points in this episode

Are you producing episodes - or assets?  Here's are few thoughts on the difference between the two with a little math thrown in to make it interesting.  

Key points in this episode

A few thoughts on the March 25, 2019, Apple Special Event and what the lessons of Apple moving to a services company should be.

Key points in this episode

What would happen if Apple launched its own free Podcasting hosting service atop already existing free iCloud accounts?  

There is real precedence for this in this history of free hosting accounts (could happen on Google Drive or Microsoft OneDrive too). With Spotify's acquisition of Anchor (also a free host), it makes sense competitively soon. 

It's a question worth examining - but in the end, it really changes nothing for anyone who takes their Podcast seriously.  

Key points in this episode

We hit Podcasting Myths on the Podcasters' Roundtable last night.  

Why are there so many Podcast myths?

Here's the episode at YouTube - https://www.youtube.com/watch?v=TnAaD4EkcDk 

Key points in this episode

We're putting together our monthly stats reporting for our clients around here and I thought I'd share a few ideas about Podcast stats and what we can learn from them.  Spoiler Alert: It's a lot more than download numbers. 

Links mentioned:

The Medium Article - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a 

Frank's Episode About Podcasting - https://open.spotify.com/episode/5Igg8ClyYB5RvdHOXVNC7I 

Key points in this episode

I'm still pondering the implications of the #InfiniteDial 2019 report and I've got a few thoughts on Pandora versus Spotify and our Podcast audiences.  Will be curious to hear what you think.  

Key points in this episode

The yearly Infinite Dial Report is my Superbowl.  We'll examine more specifics later - but the numbers continue to fascinate - and continue to go up.  

You can download the entire #InfiniteDial report at https://www.edisonresearch.com/infinite-dial-2019/

Key points in this episode

There are some new rules at Apple about Podcasts Connect.  You better heed them, and here's why ...

"For clarity, you must not aggregate (or permit any third-party to aggregate) analytics information provided to you by Apple as part of the Content Analytics Service with other content providers’ analytics information, or contribute such information to a repository for cross-content provider analytics."

Original Facebook Live Post - https://www.facebook.com/paulcolliganfan/videos/495364974200882 

 

 

Key points in this episode

I handed over control of my Podcast last season to someone else.  It didn't go well, and it WAS MY FAULT.  I didn't know what I wanted.  Now I do ... 

Key points in this episode

Spotify to buy Gimlet Media is the buzz all over Podcast land these days. In this InbetweenISode (yeah, I need another name), Paul examines the what, the so what, and the now what of this situation. 

Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/2028240230802132

Key points in this episode

Podcasting is so fun and so "easy" that it's often our path to look at "how" we do something in Podcasting. 

May I suggest that we should, sometimes, look at the "who?"

Dan Sullivan's many Podcasts - https://strategicpodcasts.com/ 

My Podcast Book - http://HowToPodcastBook.com 

Key points in this episode

Jay Abraham - I got the interview today and have some thoughts on him, Dave Letterman, the "NPR Sound," and more. 

Original Facebook Live - https://www.facebook.com/paulcolliganfan/videos/334945890695845 

Key points in this episode

The Podcast channel you understand the least might be the source of your best audience.

You might not be a fan of Spotify. You might not even "get" Spotify. It doesn't matter.

Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/399308907280434

Page at Spotify about getting your Podcast in their directory - https://artists.spotify.com/faq/popular#how-do-i-get-a-podcast-on-spotify

 

Key points in this episode

Turn down $200 CPM?  Am I crazy? 

In this InbetweeniSode, I explain why I didn't take an add for this episode - even though the money was really good and the market-message match for my audience even better. 

Tip - I produce assets, not episodes.  

This came from a Facebook Live that you can watch here - https://www.facebook.com/paulcolliganfan/videos/230408884510532

Key points in this episode

Podcasting Is A Distribution Game / Not A Platform Issue

Podcast Predictions for 2019.  What do you think?

#1 - Pandora Impact Becomes Exponentially Bigger Than Google

#2 - Major Changes At Apple Podcasts

#3 - Instagram Becomes A Primary Podcaster Marketing Vehicle

The bottom line:

#1 - Podcasting Is A Distribution Game / Not A Platform Issue

#2 - Never Forget Who Owns The Playground

#3 - Market Where Your Market Is

Key points in this episode

Beware anyone who makes bold Podcast Predictions without a past history of seeing some real success in previous predictions.  Next episode Paul Colligan will share his Podcasting Predictions for 2019, but in this live recording, shares the results from his last past 2 years of podcast predictions. 

You can Google previous years if you want. 

Original Facebook Live link here - https://www.facebook.com/paulcolliganfan/videos/1258984424241839/

 

 

Key points in this episode

If you have no plan for Podcast discovery, don’t complain if your Podcast isn’t discovered.

Pandora just might be able to help with that.  Even if it doesn't, you still need to pay attention.  

Shownotes links, conversation and more here - http://ThePodcastReport.com/150.

Pandora now does Podcasts - and Paul Colligan examines what this means to Podcasting, and his clients, on this episode (150) of The Podcast Report.

If you want to listen to the full episode, you'll have to visit http://ThePodcastReport.com/Pandora on a mobile device.

Want the Top Ten List - send "TopTen" to (503) 966 8066.

It's pretty exciting to have this Pandora only episode of The Podcast Report.  If you get a chance, please consider telling someone about it. 

Key points in this episode

What is "beast mode" and why does it matter for Podcasting?

This special "InbetweeniSode" of The Podcast Report (we'll get a better name soon) is an unofficial launch of Season 6 and the beginning test of something great. 

Original Broadcast On Facebook Live - https://www.facebook.com/paulcolliganfan/videos/385149015573131

Frank's Podcast - Audio Edition - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2

Frank's Podcast - Video Edition - https://itunes.apple.com/us/podcast/your-next-million-video/id1436510398?mt=2

The Article - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a

No, there is no episode page for this at ThePodcastReport.com.

Key points in this episode

Because nobody “owns” Podcasting, everyone acts like they do. It's what I call the "Authority Paradox" of Podcasting and it's having a big impact on our industry.

Original Facebook Live Video - https://www.facebook.com/paulcolliganfan/videos/10156522431621477/

GET YOUR SHOW FEATURED ON EPISODE 150

As per the recording, if The Podcast Report has helped you in some way, please make a recording of who you are, what you show is, how we could find it, and what "The Podcast Report" taught you. I'd love to include it in Episode #150 - which is coming soon.

Key points in this episode

Google (finally) released their Podcast App.  While, initially, it doesn't feel like much, us Podcasters are (always) in need of some perspective. Links:

 

Key points in this episode

Want to be a better podcast interviewer?  Here are a few (freeing) thoughts on the process - and a free worksheet normally reserved for my clients. 

Grab The Worksheet:

  • Text - “interviewhacks” to (503) 966-8066

Links Mentioned:

See you next Season ...

Key points in this episode

Is my audience on YouTube? Are podcast listeners listening to content on YouTube? A lot of people ask if you should put your podcast on YouTube.

There are many people who will do a deep dive telling you reasons why you shouldn’t put your podcast on YouTube. The fact of the matter is you should put your podcast anywhere your audience might be.

Tip of the Week:

Does your podcast have a because you will? A because you will is the reason your avatar listens to your podcast. If you don't have a because you will, you need one.

Every single episode should have one. Write it down or make a spreadsheet and keep track. If you understand the because you will of your episode, the podcast will be a lot better.

Should You Put Your Podcast on YouTube?

  • [02:04] Should you put your podcast on YouTube?
  • [02:29] It's easy to put your podcast on YouTube. You can also do a video podcast.
  • [02:45] The debate is in the world of the audio podcast. How could you put an audio podcast on YouTube?
  • [02:55] You could upload a file with a static graphic. Libsyn makes it possible to publish on YouTube with your default image. There are also tools and services that make it possible for you to do this.
  • [03:10] The issue is should you? Or why shouldn't you? Some people debate that if it's just a picture people won't stay as long.
  • [03:32] Think through it intelligently and logically.
  • [04:03] I had a friend who had over a thousand views of his podcast on YouTube. He was doing better than other videos in his niche.
  • [04:41] I have published past episodes of The Podcast Report on YouTube.
  • [05:04] People argue that it's the wrong platform. I actually think it's the nerds and the listeners to decide which platform is the right platform.
  • [05:17] If you look at the stats, more people are listening to music on YouTube than anywhere else.
  • [05:32] 46% of the country or 129 million people went to YouTube for music in the previous week according to the 2018 Infinite Dial Study.
  • [06:00] If we have more people going to YouTube for audio, let's make sure our stuff is on YouTube.
  • [06:04] It's not only YouTube, it's smart speakers like Google Home.
  • [06:25] If you have a YouTube Red account, you can play audio from YouTube to your smart speaker.
  • [06:57] YouTube Red has premium ad free content that you pay for.
  • [07:23] Live from Daryl's House with Daryl Hall. The Smokey Robinson episode is incredible. I would buy the tracks from this show. Many people have made playlists on YouTube of this show. I can play them from my Google Home through YouTube Red.
  • [09:01] I'm going to start putting all of my stuff up on YouTube. I'm working on a template. We're going to have some fun with this.
  • [09:28] I'm also going to put my clients up. I wouldn't recommend a static image. You can have some fun with animations.
  • [09:38] I think I will explore this topic in future podcast episodes. I would also love your thoughts and comments on this.
  • [09:58] If you're doing your show on YouTube, leave a comment and let me and my other listeners know.

Links and Resources:

Key points in this episode

Joel Comm is here today to chat with me about if there is room for another podcast. He has a new podcast that is less than nine months old, yet he is having amazing success. This is because Joel is delivering content that his audience is hungry for.

We also take a look at the specifics of Joel's podcast. We look at how he is getting revenue and where it is coming from. This podcast is about crypto, and he is connecting a very specific audience to a very specific offer. The power of this industry is making solid connections the way that Joel is doing.

Tip of the Week:

Are you considering sponsorships for your podcast? If so, think about a sponsor that will still sound good in one year, two years, or later down the line. You want your sponsorship to sound like a strategic implementation of what you are trying to do. Add sponsors that tell a more complete story of where your podcast is going.

Is There Room for Another Podcast?

  • [02:55] Joel and I have known each other for about a decade. He has rebooted and gone through different products over that time, but he has always remained successful.
  • [03:05] The podcast we talk about today is not his first podcast, but it is an extremely successful podcast.
  • [03:25] Joel wrote one of the first twitter books called Twitter Power.
  • [03:59] The Bad Crypto Podcast started in July 2017. It was started on a whim as a case of opportunity meets action.
  • [04:48] Bad Crypto's average Spotify downloads are over 1000 a day. They have had half a million downloads in February. Since July, 3 million across the board.
  • [06:23] Before Joel and his co-host Travis Wright started the Bad Crypto Podcast a lot of the other crypto podcasts out there were kind of dry and over people's heads. They decided to take an approach that was more fun and focused on learning together.
  • [08:05] Joel tries not to listen to other crypto podcasts, because he wants to make sure that they keep doing something different and unique without having outside influences.
  • [09:30] The success of Joel's podcast is a combination of many things from timing to their unique content. Joel was slow to start working with crypto.
  • [10:30] Travis and Joel were talking about having a crypto podcast, and then they decided to make it a reality.
  • [11:07] They started their podcast with no idea that the big crypto boom was coming.
  • [12:25] They started using Spotify in September and their numbers just kind of tracked along with the numbers on Libsyn. They are in 190 countries worldwide.
  • [14:02] Joel shares his podcast monetization strategy. They are super transparent. One show is an ICO spotlight. ICO stands for initial coin offering. Companies get to come on the show and tell listeners about their ICO.
  • [15:27] They will offer companies sponsored slots on an ICO show. They charge the company for that slot which is usually a 15 to 18 minute interview.
  • [15:48] They usually do three of those in an episode. Their numbers are on the high side, and they're not going to take sponsors that don't fit.
  • [17:07] They also have some crypto related sponsors.
  • [17:53] They have also taken the Bad Crypto Show on the road and actually created a live experience. They have a funny, engaging, and interactive experience that adds a whole new dimension to these crypto conferences.
  • [19:05] The Bad Crypto Live Shows were an unintended consequence. People could try to copy them, but it would be obvious.
  • [19:10] They have a really unique niche within this vertical.
  • [19:55] How podcasters are now becoming fascinating entities.
  • [21:24] How doing Bad Crypto Live is so much more fun than doing a professional keynote speech. It's like doing improv.
  • [22:28] They now have a team to help manage the show. All of the aspects of podcasting can be really draining. They like to focus on what they do best which is creating content and speaking.
  • [23:09] Is there room for new podcasts? Of course.Tell a story that is unique and be true to yourself.
  • [23:28] Why would you want to copy what somebody else is doing. Do something unique.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

Every year, Edison does their infinite dial study. This is a study that focuses on the entire theme of audio. This is not only a study of podcasting, it's a study of all Internet audio and how it all fits together. Every year, when you look at the study you get to see the comparison between podcasts and internet radio or podcasts and Pandora or other audio mediums. 

There are a couple things that I appreciate about the infinite dial which just cannot be stressed enough. First off, it's a real sample of real people. They give you the details of their sample before they present the data of each study. I love the infinite dial because it puts all of the audio studies together. This year is also the 20th anniversary. Today, I go through the slides and share my thoughts with you. 

Tip of the Week:

One of the number one questions that comes up in podcast consulting is what is the type of schedule I should follow for my podcast. You don't have the constraints of a regular show. No matter what you do, take your audience with you. This is also the answer to your question. Ask your audience what they want and need. Keep in mind people like predictability, but they also like when you serve them. 

Thoughts On The Infinite Dial 2018 Report:

  • [06:09] I love the methodology and how they take science seriously. 
  • [06:23] 83% of America owns a smartphone. It's no longer a question of will people consume information on their smartphones, it's a question of how will they do it and what will they consume. 
  • [06:52] Tablet seems to be going down. I don't think tablets are gone, but smart speakers are also in the mix. 
  • [07:23] Smart speaker use is only going up and is only going to get bigger and bigger. 
  • [07:38] Amazon is still doing better, but they won't always win everything. Create a smart speaker strategy. 
  • [08:05] People aren't depending on radio anymore, they are using internet connected devices. Put your content on the Internet. 
  • [08:31] On slide 15, they talk about Facebook being down a little bit. I wouldn't decry the loss of Facebook yet. 
  • [09:02] Realize it's not having a specific strategy for this speaker or that social media platform. It's really about making sure your content is everywhere. 
  • [09:53] On slide 29, Pandora has massive audio brand awareness. Pandora announced recently that they are coming up with a podcast strategy. If the number one audio brand in the country is coming up with a podcast strategy, you want to be part of it. 
  • [11:16] Weekly YouTube usage is at 46%. YouTube usage continues to grow because it's safe, easy, and a product we know what to do with. 
  • [11:52] I'm seeing podcast consumption on YouTube even without video. It is great distribution. 
  • [11:57] AM FM radio is still big in in-car media. Podcasting is bigger than satellite radio. 
  • [12:23] 15% of America looks at in-dash entertainment systems. 
  • [12:34] Audio books is also a model of consumption that you may want to think about.  Don't put yourself in a situation of podcast versus audiobooks. Instead, make it Podcast and audio books. 
  • [13:11] On the podcasting slides, the numbers continue to go up. 1 in 4 people listen to podcasts monthly. 1 out of 5 or 6 Americans listen to podcasts every week. That is tremendous. Number of podcasts listened to In the last week has gone up. 
  • [14:03] The most used devices are portable devices and tablets, and the least used device or the numbers that are going down are on computers. 
  • [14:11] Podcasts are being consumed at different places. 
  • [14:18] Less than 25% listen in their car. At home podcast listening is still the largest number. Half of podcast listeners listen at home, and they have smartphones and smart speakers. 
  • [14:53] Slide 59. Only a small percentage of podcasters speed up their audio. Smart speakers are growing faster than smartphones. Have a plan and a strategy for smart speakers. 
  • [16:01] Percentage of Americans who use social media has tapered off. It's still a predominant and important player.  
  • [16:22] Streaming audio and Pandora is huge. Apple music isn't doing that well.  Amazon music is interesting with their Echo. Pandora is going to be the next interesting spot. It is the next play. 
  • [16:32] Podcasting is continuing its steady growth. At some point, it will taper. 
  • [17:01] I want you to watch the video and look at the slides and consume these for yourself. 
  • [17:57] It's important to know that this industry is doing better and has some fantastic chances. 

Links and Resources:

 

Key points in this episode

I just got back from Social Media Marketing 2018. After looking at my very full calendar, I have to ask myself the question of are attending these events right for me. I have some ideas and takeaways about whether to attend a podcasting event or not.

A lot of people go to events for the wrong reasons. A lot of people go to events for the right reasons but get distracted along the way. I have some strategies and tactics I’m going to share with you today.

Tip of the Week:

You don’t have to and you might not always want to have the word podcast in your name. There are really only two types of people in this world those who know what a podcast is and those who don’t. If your podcast gets picked up by online radio or apps, you don’t want to discourage listeners who don’t know what a podcast actually is.

Should I Go To This Podcasting Event:

  • [03:27] I've just returned from Social Media Marketing World 2018 in San Diego.It was beautiful and inspiring. I had a tremendous time in San Diego.
  • [03:50] How many more events should I be attending? Are events the best strategy for everyone?
  • [04:13] Today I'm going to share general thoughts on attending podcast events.
  • [04:20] I met the guys from each camp networks. It was fantastic to meet three guys who have made such an impact.
  • [04:43] Is a podcasting event the best way to spend your money?
  • [05:03] In some cases the answer is yes. Podcasting events can be a great way to meet people and make connections.
  • [05:15] Other times I've gotten distracted and wasn't able to get the work done.
  • [05:38] Reasons that you shouldn't attend a podcast event include coming for the free stuff or the show specials. If the only reason you're going to the event is for the training, grab the virtual ticket instead.
  • [06:54] Don't expect to learn something in the session that will change your life.
  • [07:54] Don't come for booth sales that don't work.
  • [08:34] The last reason not to come is that if you are working on something that's actually more important than the event, spend your time working on the thing that is more important. In other words opportunity costs.
  • [09:29] The number one reason to go to one of these events is making the virtual physical.If you want to do business, but you need to meet people this is a great place to make those introductions.
  • [10:15] A great reason to attend a podcast event are strategic connections. Sometimes just showing up has tremendous value.
  • [10:58] Being with peers and getting encouragement is another great reason to attend.
  • [11:34] Ethical lead generation. Sometimes speaking gets you a lead.
  • [12:08] Don't forget about follow-up opportunities with the replay.
  • [12:43] Going to an event gives you time to focus on only the topic of the event such as podcasting.
  • [13:51] Come to the event to make the virtual physical. Come to the event to make strategic connections. Come to the event to get the encouragement you're not getting at home. Come to the event for ethical lead generation. Come to the event for time to focus on the topic.
  • [13:59] Don't come for free stuff or just the training. Don't come for the alcohol. Don't come for the hack. Don't come for the break. Don't come for sleazy booth sales. Don't come for the excuse not to get the job done.
  • [15:14] The impact filter tool for intelligently considering the pros and cons of an event.
  • [15:42] Social media marketing world was worth it for me.But I have to sit down and figure out where certain events fit in my grand scheme of things.
  • [16:22] I've attended events and parties for distraction. Distraction is part of the entrepreneurial world.
  • [16:34] A lot of podcasters are obsessed with reviews and microphones.
  • [17:14] I joined strategic coach this year, and I am getting very clear on doing what I'm supposed to be doing.
  • [17:34] I need to go to events that I can bring clients to.
  • [18:23] I'm going to an event, so I can accomplish something in particular. My podcast is more important than any podcast event.
  • [18:38] Your message is more important than any plane you get on. Your audience deserves your best attention.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

What kind of relationship do you want with your audience? This is going to be a shorter episode, but it is a really important one. If we can make podcasting an intimacy game, the game will change forever. The profit will go up, and the impact we’re looking for will continue to rise.

I know that we are not just about the downloads and ads that we can throw at those downloads. Podcasting is bigger and better than that. This is what we are going to explore on today’s show.


Tip of the Week: 

If you want your audience to do something, it might not always be obvious to them. It may be the clearest thing to you. You might know exactly what you want your listeners to do. Your audience doesn’t necessarily know. When you are taking your audience on a journey tell them exactly what you want them to do and let them know what the exact process is.

More Thoughts On Podcast Tracking - And A Few Thoughts On Intimacy:

  • [02:34] Today, I'm talking about more thoughts on podcast tracking and a few thoughts on intimacy.
  • [02:46] As an industry, if we stop focusing on the downloads in order to get sponsors and started working on more strategic approach we could be doing a lot better.
  • [03:25] In a recent episode of The Feed Rob Walsh chatted with NPR. NPR is hoping that podcast clients will report what is being consumed similar to the way that Apple does now.
  • [04:02] I just signed a new client. They are very high profile in business, consulting, and Internet marketing. The host asked me who in podcasting is tracking their direct marketing?
  • [04:36] I answered no one, and he said that he was going to do it.
  • [04:58] Three reasons that people aren’t tracking the things that let them monetize the most. Number one: They are just stuck in the downloads equals success trap.
  • [05:05] Number twohim: They don't think that their podcast has value. Your podcast has value. That's what you're doing it. If you want to serve your audience, you'll figure out the value.
  • [06:07] The third reason is a lot of us don't know how to monetize.
  • [06:22] The Business Podcasting Bible is a book I wrote way back in the day.
  • [06:55] A lot of people talk to me, and I may or may not listen, but when my wife talks I listen. She gets attention that no one else gets, because she's my wife.
  • [07:36] Because of the intimate relationship with my family when I talk to them, I want to react. That is the nature of intimacy.
  • [07:48] We have a lot more intimacy with our podcasts then the guy on the evening news.
  • [08:49] Most of you who have come with me on this journey have done so because you respect me.
  • [09:06] This is Paul with this 10+ years podcasting sharing with you in an intimate relationship.
  • [09:29] I have three people on my panel in the upcoming session that I'm going to.
  • One of the members of the panel actually invests in financial funds because of his podcast.
  • [09:58] One of the other people on the panel has a business that involves family and business together. It's what mom’s do, and it is personal.
  • [10:37] The third person is from an ad group that puts ads on podcasts. They are doing ads that are trustworthy from the point of view of the podcaster.
  • [11:21] The latest cameras and microphones aren’t what matters in podcasting. The only tech that really matters is intimacy.
  • [13:19] The podcast with the highest value is the one that gets the audience to make an intimate choice.
  • [13:49] Let's show value and be worthy of our intimacy.
  • [14:19] Podcasting makes relationships and connections possible.
  • [14:43] Stop assuming it is about the numbers and connect with your audience. Do you want an audience that is excited?
  • [15:32] Ponder what happens when you have an audience that trusts you. They not only subscribe, but they also have a smile on their face when they consume your content.
  • [16:19] Let's track the deep relationships and think secondarily about the other things.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

Benjamin Hardy the #1 writer on Medium is here today. It makes sense to put your written content where people already are. I've always said making people come to your blog in the world of syndication, publication, subscription, and podcasting is a little bit arrogant. I've also talked about repurposing your content. Medium is currently an interesting opportunity. Today, we talk about putting your podcast on Medium.

Medium is doing incredible numbers when it comes to search ability, and it’s worth taking a look at. Benjamin Hardy’s writing focuses on self-improvement, motivation, and entrepreneurship. He is also getting his PhD in Industrial and Organizational Psychology. His research focuses on the difference between want to be entrepreneurs and actual entrepreneurs or dreamers versus doers.

Tip of the Week:

You know what's better than your audience immediately enjoying your podcast? A podcast you created several years ago being enjoyed by new listeners. Some podcasters don't think about the long-term. Every week, more stuff from the back catalog is being downloaded. When you plan your podcast, make a podcast that will be even more valuable as time goes by.

How to Make Your Podcast a Medium Article:

  • [04:48] Benjamin is one of the more approachable and unassuming gurus that I have met in a long time.
  • [05:17] Medium is a repository of articles. It's getting bigger and more strategic.
  • [06:04] Benjamin gets about a million clicks on his medium account every month. Clicks and reads are tracked, so you can optimize your articles for people going through your content.  This translates to about 25,000 new email opt-ins a month, and Benjamin now has 320,000 subscribers.
  • [06:55] This also led to Benjamin getting his first book contract and $220,000 for Willpower Doesn't Work. He now has a seven-figure income all from Medium.com.
  • [07:43] Text the word Medium to 5039668066 to get this episode’s Medium article and a quick outline based on what Ben teaches.
  • [08:31] Ben has learned how to write viral headlines. He took Jon Morrow's guest blogging course and learned how to write headlines.  He creates clickable headlines and structures the article in a way that it looks interesting with subheadings and short paragraphs. If subheadings are interesting and powerful people are likely to read the article.
  • [10:02] Ben's three keys to good writing. You have to be a clear and intentional communicator. The writing has to be very emotional. Hit people in the head as well as the heart. Back everything up with science and experts.
  • [11:55] Knowing the structure, getting people in, and writing it powerfully are what makes good writing to Ben.
  • [13:13] Paul and Ben create a sample article for medium about turning a podcast into a medium article. Find a purpose such as to inspire people to read your article and to subscribe to your email list.
  • [14:37] List the top five reasons why people are missing out if they are not turning their podcast in 2 medium articles.
  • [14:47] These reasons need to be compelling and highlight the opportunity cost and gain. Then back everything up with stats.
  • [15:30] Headlines need to be extremely emotional.
  • [16:27] Hit the why such as what podcasters want.
  • [17:13] Focus on their aspirations and pain.
  • [18:06] If you publish an article and it doesn't do well why wouldn't you republish it again with a different title. Try republishing at the next day or week later.
  • [18:53] The internet is like a river you never see the same water twice.
  • [20:15] Why wouldn't you republish a podcast episode?
  • [22:53] People should republish podcasts with new titles.
  • [23:19] Ben went from 1500 email signups to 5000 a month with the same amount of traffic by switching from a call-to-action that said to go to his website to a call-to-action that sent readers to a landing page.
  • [23:55] Websites are distraction heavy.
  • [24:26] Then Ben switched from an ebook to a checklist, and he went from 5000 email sign-ups to 20,000 email sign-ups a month.
  • [25:33] Create small easy condensed freebies and send people to a landing page never a website.
  • [25:54] Your checklist needs to be results-focused.
  • [27:18] Ben wants to be a good artist and a good business person. He is learning the business side of things, so he can succeed in both worlds.
  • [28:41] Organic traffic isn't enough if you want to be a business person you still need to learn how to sell. Be brilliant at what you do but spend the energy becoming a good salesman.
  • [30:22] Starving artist focus on the craft, but they can't sell. And then there are people focused on the sale, but they are selling crap.
  • [30:39] Sell because you really believe in what you are doing but don't stop getting better at what you do.
  • [30:54] Willpower doesn't work is a self-improvement book. Becoming a foster parent changed Ben's life. The external pressure forced him to think hard and to take action and start writing.
  • [32:33] How we rise and fall to the demands of our situation, and if our situation doesn't demand much of us we're not going to show up and do much.
  • [32:46] The fundamental attribution. Putting all of our focus on ourselves.  The environment shapes the individual. You can do greater things if your situation demands you to do it.
  • [33:21] The book is about shaping situations and environments that force you to achieve.
  • [33:37] Who we are is determined by the environment that we are in, and we have the ability to shape that environment and create our situations and transform ourselves into who we want to be.
  • [35:00] When you look at a person's life they are a product of their environment.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

Spotify is a hot topic. I chat about Spotify and its relationship to podcasts on today's show. This month, I am heading out to Social Media Marketing World in San Diego. It's an amazing event, and I will have a recording of my panel in a future episode. I never miss one, and I don't know if I ever will.

This is a great event. If you go, I will see you there. This event is filled with many approachable people who can be guests on your show. It's a large event, so you need to be strategic with your approach. Last week, I had Steve Olsher on. My take and his take on finding podcast guests at Social Media Marketing World is a bit different, but I do appreciate what he has done with changing the game.

Tip of the Week:

As a podcaster, you have an intimate relationship with your audience. Yet, you will ask me questions like what is most important to my audience? If you want to know how often your shows should come out, how long it should be, or how important consistency is ask your audience. You have built the relationship and intimacy. Now use it to make your show better. Go direct to your audience, and when they respond do what they tell you to do. Your show will be better by doing so.

How to Get Your Podcast on Spotify:

  • [04:08] We have seen my predictions for podcasts coming to streaming media platforms come true.
  • [04:22] Spotify has made it easy. Pandora hasn't quite opened the gate.
  • [04:39] If you are on Libsyn, and you put your podcast on Spotify, you will start to see interesting downloads.
  • [05:56] Spotify is at the top, but they are not the clear winner. Although, they are a huge player.
  • [06:23] I asked Siri to open a podcast on Spotify, but she opened it on iOS.
  • [06:41] Rob Walch at The Feed talks about how the 18-30 female demographic is doing well on Spotify. Less than half the shows on Libsyn are set up on Spotify.
  • [07:50] Top shows were language, horror, health, philosophy, history, science, medicine, business and true crime.
  • [08:22] The Podcast Report is available on Spotify. 1.1% of my audience came from Spotify.
  • [09:07] In a future episode, I'll be having Joel Comm from Bad Crypto on. This show is exploding, I can't wait to have him on.
  • [09:23] He has seen over a quarter of a million downloads on Spotify.
  • [09:37] Spotify is a big place. If you haven't submitted to Spotify, you should do so.
  • [09:59] The big picture as it relates to Spotify. Number one. Go to where your audience is. Whatever platform you are on, set things up so that your podcast is everywhere.
  • [10:30] My Spreaker stats are less than my Spotify stats. I'm still on Spreaker because I like being where my audience is.
  • [11:07] Put your podcast on YouTube. Leverage the tech that makes it awesome.
  • [11:50] Stop talking about iTunes. If your listeners are on another platform and you keep talking about iTunes, it means you don't know who they are.
  • [12:28] Do you have tech that will grow with you? Hand things over to the people who know what's going on. Don't waste your time trying to do all the small technical stuff yourself.
  • [13:14] Pandora is coming very soon.  At some point, even Microsoft, will pull off some type of podcast strategy.
  • [13:52] Have you cleaned up your paths? I was looking at a very popular show, and their album art is actually different on iTunes. Make sure your paths are correct.
  • [14:24] Does your site reflect reality? Make sure you link out to all of the places that your podcast is at.
  • [16:04] Playing podcasts make sense for Spotify. They don't have to pay royalties on podcasts.
  • [16:21] Are you making a show or a podcast? Don't limit yourself by calling your show a podcast, because some people might not understand that they can get it on their platform of choice.
  • [17:25] Short-term idea get yourself on Spotify. For a long-term idea, get yourself on a system that makes it easy to get on platforms like Spotify.
  • [17:49] Let people know that your show is available on these alternative platforms.
  • [19:14] Get on Spotify. Make it easy. Make sure you have the stats and deal with it.
  • [19:25] The bigger picture is if your content is everywhere, it makes it easy for your audience to find you.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

 

Key points in this episode

A lot of people believe that a podcast must be an interview. This is an interesting problem. This episode is an interview, but that is not always the case. People are paying tons of cash to get guests for their podcasts. Some of these guests turn out to be good some don’t. There are all sorts of options for getting guests from high end services that run into thousands of dollars to databases, but none of these are perfect.

Someone who is doing 52 podcast episodes a year needs a way to connect with guests. Having someone on your team taking care of this is the best solution, but what if you don’t have that? Steve Olsher invited me to his New Media Summit. This was like speed dating for podcast guests. This was an interesting solution. Steve loves his event and is excited about promoting it. He also shares some serious knowledge bombs about topic of influence articulation, the need to get to the decision maker, being an engaging guest, and the concept of the bounce.

Tip of the Week:

Your podcast audio doesn’t have to be perfect. Your job is to get your message out. You want to make it sound good, but you don’t have to be in front of a professional microphone. It’s fine to broadcast your podcast. Don’t let the naysayers tell you otherwise. Position your audio as exactly what it is and let your listeners know that this recording is less than perfect.

Finding Podcast Guests, Topic of Influence, Being Engaging, and Bounce:

  • [06:17] Steve is an online player, not an enthusiast. Instead of a service, he offered podcast guest speed dating.
  • [07:11] Steve hosts the Reinvention Radio Podcast and was getting hit up with guest offers. It occurred to Steve that there wasn't a great way to find guests and become guests. He created a forum to do this along with how to leverage and monetize this media. New Media Summit is the event or forum that Steve created.
  • [08:59] It won't be in the speed dating format in the future. They plan on using a format that will work a lot better for everyone involved.
  • [09:51] Everyone there was up to something interesting. They are now going to give people the floor to pitch everyone in attendance. Steve thinks everyone will leave with a lot of bookings.
  • [14:46] Why is it so hard for shows and talent to connect? To develop meaningful relationships is to spend time with people. It's hard to know if a guest will be good without knowing them.
  • [16:32] Steve likes to turn his events into a big old-fashioned wedding.
  • [17:17] We love to position podcasting as intimate. This type of intimacy requires a relationship.
  • [19:32] It is amazing what can happen over the course of three days together. Some of the larger events are very cliquish. This makes it hard to connect at a meaningful level.
  • [24:55] How to get guests on your show. Learn how to articulate who you are and what your value add is. Have a great hook.
  • [26:34] Sam Horn talks about the eyebrow test and being able to create a level of intrigue and interest. This is a big part of the process. Have a hook and articulate that value add in two to four words.
  • [27:17] Share a summation of your topic of influence. Use these three or four words as a search tool. Type in your topic of influence.
  • [28:13] If no one is talking about your topic of influence then there is no interest in it. Articulate your topic of influence and then leverage it.
  • [28:54] Have a media one sheet. Also understand who the decision makers are and the players in the world you are interested in.
  • [29:32] Topic of influence. Identify the shows you want to be on. Get booked on those shows.
  • [29:47] Be an engaging guest. This is a skill. You want to do 200-300 interviews before being on those big shows. A lot of people just want to jump to the front of the line.
  • [31:03] Enroll people into your ecosystem. The secret is all about bounce. You have to bounce them from a passive listener to being an active prospect in your ecosystem.
  • [31:47] Monetize your visibility. So many people have great shows, and their guests don't know how to monetize their visibility.
  • [32:51] Understand how focuses strategic attention is so important. If you want to be on a show that brings value, the approach is more than filling out a form.
  • [34:15] There are a lot of ways to invest your time. Look at the number of hours people spend chasing shiny objects. Average people need to jump start their visibility process. Figure out if what you are doing provides ROI.
  • [36:34] There are plentiful opportunities in three days of New Media Summit.
  • [39:13] You are the solution to someone else's problem. There are people waiting for what you offer. Share your what with strategic abandon.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.
You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

I just got back from attending Allison Maslan's Business Blast Off Event in Las Vegas. Allison Maslan is a client, a friend, and a female business juggernaut. I was able to speak at her event this weekend about podcasting. What's neat is that it wasn't a podcasting conference or an Internet marketing conference. This wasn't the traditional type of conference that I usually speak at.

This was an event where everybody that attends puts together their business blueprint for the year ahead. The idea of speaking about podcasting to an audience that is putting together their business blueprint was really exciting. I spoke for about 50 minutes. What you are about to hear is a segment that I recorded in the middle of the presentation. I talk about three massive benefits of business podcasting. Making podcasting a part of your bigger business strategy is how all of this works together.


Tip of the Week: 

Your podcast might not end as a podcast. It could become a CD or an audio book. It could become something that needs better fidelity than that final project you made when you made that podcast. Keep your project archives. Keep a copy of everything that has been done. Put it someplace intelligent. Catalog it and maybe even store it offsite. Don't just keep the final project. Do this, and you’ll thank me someday.

3 Massive Benefits Of Business Podcasting:

  • [05:31] 3 Massive benefits for podcasting in the business space.
  • [06:12] Access to you without access to you. When the same question is asked over and over again. Put it online, and you only have to answer it once.
  • [06:31] I have a podcast that can be found on Google, Amazon, or Apple. You are associated with some of the coolest technologies in the world to share your information.
  • [06:54] Crazy fast product development. I am getting paid to speak, and I am recording a podcast on the side. Welcome to the wonderful world of podcast development.
  • [07:09] This is a product. You might be reading this transcript in one of my books or this might be on a CD. I don't know how you are consuming this, but I am making a product.
  • [07:20] 3 of my favorite things in the podcast space. Access to you without access to you. Leveraging the biggest names like Apple, Amazon, Google, and Medium. Podcasts are also crazy fast podcast development.
  • [07:49] Podcasting is easy. I did it on stage with my iPhone and a microphone. Podcasting is easy. The focus is not the tech. The focus is the content.
  • [08:19] Access to you is huge. This podcast has been downloaded tens of thousands if not hundreds of thousands of times more than I have been able to chat with people individually about podcasting.
  • [08:32] People get the training and education and access to me in a way that is scalable and cool.
  • [08:40] Podcasting is leveraging the biggest names. You could be listening on Alexa or any device out there. I leverage the biggest names to get my message out.
  • [09:11] It is crazy fast product development. I actually created a podcast while speaking from stage at a paid speaking gig.
  • [09:24] Podcasting is easy. It's what you do with it that is hard. This is what we chat about on this show.


Links and Resources: 

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

Erica Mandy is the host and content producer of theNewsWorthy a Monday through Friday podcast that shares fast, fair, and fun news you need in less than 10 minutes. She used her background in journalism combined with curiosity about what people wanted to create something new and different.  

I’m excited about today’s interview with Mandy, and there are two things that you want to track. Number one is that it is an interesting model. I’ve spent a decade plus in podcasting, and I’ve heard there is nothing new. Well Erica did something new. Number two is that it does have the potential to change things. With new announcements from Pandora, Spotify, and Apple the industry is changing, and this is a model that might change with it. We also talk about New & Noteworthy.

Tip of the Week:

Instead of worrying about what microphone to use, you should be focussing on what your message is. What are you telling your audience? What makes you and your show unique? Once you figure that out, the microphone will come into play. Don’t start with the tech. Start with the message, and you’ll have a podcast that lasts.  

Changing Behavior By Doing Something Different with Erica Mandy:

  • [02:13] Erica Mandy produces, compiles, and performs a daily news show. I thought it wasn't going to catch on or last, but it is lasting and everyone loves it.
  • [02:41] Erica has been a broadcast journalist for the last ten years. She realized that people she knew weren't watching the news because if was too depressing or boring or they would get lost in biased clickbait.
  • [03:06] She felt she was uniquely positioned to provide something different. She loves good news and likes to tell things in an upbeat way. She also has a background in journalism.
  • [03:16] She quit her job and started theNewsWorthy. Erica has had success in the first few months and got her first sponsor Sol Organics who sell organic cotton sheets and bedding.
  • [03:39] Her show is M-F and it comes out at 4:00 AM Eastern time. Her show production takes about 3-4 hours to write, about an hour and a half to record and edit, then she publishes, writes an email, and does the show notes.
  • [03:58] It's a full day. The morning before that is when I do social media, networking, and marketing.
  • [04:17] She is also testing a weekly interview.
  • [04:30] When she launched she was picked up by iTunes. She was on New & Noteworthy for about two weeks. She said she got about 700-1000 new listeners that stuck with her.
  • [05:58]  A Siri based daily news show is announced by iTunes. Pandora is working on creating a podcast version of the music genome project. Spotify is embracing everybody with some new podcast formats, images, and news.
  • [06:34] A lot of people seem to be picking up the idea that we might need daily newscast.
  • [07:06] People still want to know what is going on while they are on the go. Then they can read more about the things that interest them the most.
  • [07:10] Erica started theNewsWorthy because she knew that it was what she wanted and other people were telling her it was what they wanted too.
  • [07:32] Because there is so much potential with podcasts the possibilities are endless. Traditional media is the last one to get on a trend. Erica wanted to be part of the news that was leading the way.
  • [08:47] Online streaming now offers sports and people are cutting cable more than ever.
  • [09:22] Erica thinks there is a whole path for current recent podcasts that inform you with current news.
  • [10:01] Once we figure out to offer things people will jump on it.
  • [10:09] Paul thinks smart speakers, voice activated content, the daily routine, and the Pandora podcast genome project brings all of this together.
  • [10:21] Erica's listeners are sticking around for 95% to 104% of her show. She gives listeners a new story every minute or so and keeps it moving.
  • [11:33] Because people are consuming the whole show the format is viable.
  • [11:55] Erica also offers links to all of the stories that she references on her show notes.
  • [12:56] The change in behavior and the consumption and how podcasts somehow become part of someones day. A daily show is as natural as a morning cup of coffee.
  • [14:15] How having a broader niche requires a sponsor with a broader market.
  • [15:56] Erica is open to partnerships. If the emerging markets open things up, she feels that is really exciting.
  • [16:57] How we know a lot about the podcast consumers. Teaming up with podcast sponsor acquisition experts will be interesting.
  • [17:57] In the future, Erica would love to partner with an organization that provides a platform for discovery along with multi platform options like video. She is open to partnerships and being in more than one place.
  • [19:45] She is open to having writing and editing help. She would like to have more help, so she can focus on the marketing and business development side of things.
  • [20:57] Changes in behavior and opportunities that Erica's show represents.
  • [21:44] When Erica started, she looked for what wasn't happening. She focused on her news and journalism background and looked for something different that wasn't already being done.
  • [23:04] There are still options out there, and we can still change behaviors.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook & Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

In 2010, I attended a little conference called Vidcon. The purpose was to bring content producers and audiences together. I went and was blown away. One of my first thoughts was when is PodCon going to happen. PodCon happened last year in December of 2017. 

I was a sponsor, and there was a great crowdfunding campaign. I wanted to be there, but something came up and I couldn’t make it. Fortunately, Dave Jackson from The School of Podcasting was there, and he is here today to share his review of PodCon. His review is insightful and encouraging. It is about the business of podcasting as well as the growth of podcasting.   


Tip of the Week: 

The world of connected speakers is exciting with so many big companies in the game or coming to the game. Podcasters want their shows available on these speakers, but do you have a title that is easy to say. Do you have a title for your podcast that doesn’t sound like similar podcasts? The better the chance that the smart speaker can hear and understand what your podcast is, the better the chance that your customer will find you.  


A Podcasters Review Of PodCon with Dave Jackson: 

  • [03:17] I have known and loved Dave Jackson forever. This month I was supposed to go to PodCon, but wasn't able to attend. Fortunately, Dave Jackson went and is here to give his review of the event. 
  • [05:27] Dave encountered his first cosplay. Floors upon floors of people in costumes from elves ears to knights in shining tin foil. 
  • [06:20] Fiction podcasts were a whole new world for Dave. This is a super tight knit community that Dave wasn't a part of. There were probably a thousand people (according to Dave’s estimate) in the room.  
  • [07:53] How there were hundreds of people in costume. Cosplay is an eye opening world of podcasting that Dave wasn't familiar with.  
  • [09:13] The cosplay people were very creative there was an area where you could draw on a wall and another area where you could play a board game of some type. There also had to be a raffle for a meet and greet because it was so popular.  
  • [10:56] How the scope of podcasting is so much bigger than we thought it was.  
  • [12:25] There were a lot of young people who were really into these shows, and there were a lot of females in the group. Dave was impressed with open, tight-knit, and creative these people were.  
  • [14:14] Dave quit asking if they were podcasters and started asking if they were content creators.  
  • [15:03] The original podcasters wanted to sound like the radio. The new podcasters are about stories and taking it into another new area that we haven't thought about.  
  • [15:44] Dave is super excited, because if he found this one community there is probably another community he hasn't discovered.This creates more potential content creators and listeners, and we need more listeners to stay in scale with the amount of podcasts created. 
  • [17:29] People were excited about and talking about the McElroys and Welcome to Night Vale. These people were treated like rock stars when they were announced.  
  • [20:09] Is this an event that business podcasters would go to? There were a couple of business podcasts like a podcasting 101 course, but they recommended SoundCloud and a Blue Yeti Microphone. Their monetization mostly focused on Patreon. This group wasn't business people.  
  • [22:22] The event was probably like a Lollapalooza. Maybe there won't be giant conventions for everyone, instead their will be smaller niche events.  
  • [23:17] Tom Merritt's Patreon page. He does the Daily Tech News Show and generates $240,000 a year on Patreon. 
  • [24:30] Dave would recommend that LibSyn goes next year. There were maybe 400 people in the how to podcast class. There were enough curious people that it wold be worth going to.  
  • [25:22] This was a niche podcast event with hype, excitement, and power. Paul missed this because he went to a fundraiser for Alice Cooper and was in a room with a bunch of rock stars.  
  • [26:30] PodCon was really well run, and the growth will be interesting to see. It's up to them to keep it niche or make it more about podcasting.  
  • [28:09] How Paul has so much respect for the Green brothers. He is definitely going to try and attend next year.  
  • [29:28] The more people are talking about podcasts, the more the industry grows. We are all in the business of creating content to inspire our audience.  


Links and Resources: 

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

There is a lot to say about the VidSummit event. I can’t say it all here. When I went in 2016, I didn’t expect it to be as great as it was. 2016 was amazing. Then I was asked to come back and present in 2017, and that presentation is today’s episode. 

The audio isn’t as good as it should of be, but the show was first class. I brought a client of mine with me and at the end of the event, she made a suggestion that I actually have people watch this presentation before sending them as clients up the charts.

Tip of the Week:

How do I get people to subscribe to my podcast? How do I get people to visit my website? How do I get people to sign up for my email newsletter? The trick to all of these and more is simply to give them a reason to. They are happy just listening to your show, but the second you tell them what is in it for them then they will take further action. Keep in mind WIIFM or what’s in it for me?

Driving Your Podcast to the Top of the iTunes Charts (VidSummit 2017 Presentation):

  • [05:02] Paul is introduced. He helps others expand their reach and revenue with no stress and drama. He tackles the changes in today's information economy. He is an 11 time #1 Amazon bestselling author. He is the secret weapon behind several number one podcasts and YouTube channels. He has worked with large companies like the US State Department, Microsoft, Pearson Education, and more.
  • [05:36] Paul Colligan is here today to present how to Drive Your Podcast to the Top of the iTunes Charts.
  • [06:13] Paul begins speaking and has an entire presentation for getting your podcast on Alexa and Google.
  • [07:12] Getting to number one on iTunes is an interesting place to be. My client Brendan was also number one in other countries.
  • [08:26] J.J. Virgin became number one in the health category.
  • [09:12] How iTunes makes recommendations and this should be a life goal for all of you.
  • [09:56] 47 million Americans are in their car with a 30 minute commute to work. All you have to do is be better than drive time radio. 
  • [10:40] When someone takes you with them to work or on the beach or to the gym this is intimacy.
  • [11:14] Three options for climbing the charts. The real climb with the real audience. The real climb with the fake audience. Number three is Photoshop. I am hear for the real climb with the real audience.
  • [12:26] The Infinite Dial study by Edison. The smart speaker report with Alexa, etc. Do what is good for the service and the service will do what's good for you.
  • [13:42] Time at YouTube makes YouTube money. Apple wants consumers of Apple products. If you give Apple a reason to promote what you are doing, they will promote you. Apple wants subscribers. Apple promotes subscribers. They come back with repetition. The best consumers are subscribers.
  • [16:51] iTunes algorithm hasn't changed in over a decade. Get as many subscribers as needed in a 24 hour period to get as far as you want.
  • [17:40] If you do a concentrated attack you can beat the big guys. Pick a single day. Promote subscribes. Take screenshots, enjoy the rankings, and have a fantastic episode two. Give your base what they want, and they will continue to listen.
  • [19:41] Subscribers come on a regular basis. Can an email actually become a nuisance.
  • [21:11] New and Notable is broken. They haven't changed in 14 months. It doesn't matter, it's broken.
  • [22:12] You have to launch with a lot of episodes. This is guru talk, actually the less episodes on the page, the more reason to subscribe.
  • [23:43] How zero reviews mean nothing.
  • [25:26] Focusing your audience on a one 24 hour period. Open up the email gates, get to number 1 then stop, and open the gates the next day.
  • [27:14] Look in iTunes and you will know if you are number one. The smart marketing could be strategic about this.
  • [27:52] This won't work if you don't have enough email addresses.
  • [29:46] Apple has made a lot of decisions based on new consumers, but I believe they will stay with subscribers for a long time.
  • [31:41] Determining the value of a listener and doing Facebook ads to stay at the top of the charts. Emails and subscribes to win. Have an email series that says that you have launched your show. Launch season two.
  • [32:48] Brendan did this. He asked subscribers to go to iTunes and subscribe. Live to subscribe. Take you audience to action on launch day. Please help me climb up the charts.
  • [34:55] Make it as easy as possible for subscribers to subscribe. WIIFM give them a reason to subscribe. Go with a live push and tell them why to subscribe.
  • [36:02] Putting a $299 course on iTunes for a few hours and hitting number one.
  • [36:42] Using TubeBuddy, you just have to be faster than you competition. The competition is low for video podcasts right now. All you have to do is get more subscribers with your email push.
  • [38:27] Do what is best for Apple and make great content.
  • [39:46] Apple has announced they will have stats for everyone this year. We will get page views, downloads, streams, and how far people have listened.
  • [40:40] To be number one you need about 15000 to 20000 subscribes to get to number one.
  • [41:26] Publish one episode and listening to your audience is a good idea to do this early in the game. Audiences are awesome. Once you release an episode and it starts getting downloads it starts to kick in.
  • [42:53] Downloads are the main metric for sponsors, but be careful.
  • [43:49] Libsyn has been around for 10 years, hardly any downtime, and they power a good chunk of podcasts.
  • [44:43] User generated TV is going to become huge. Make it available for your audience to find these.
  •  [45:49] How many episodes per month. Be predictable. Going on errands to listen to your favorite show. Survey your audience and ask them what they want.
  • [47:27] iOS 11 new podcast app with a tag for seasons. You can also tag sequential orders. Entire seasons can also be downloaded in a thematic way. Sale a season to a sponsor. The would be a cool metric.
  • [49:00] If you don't have an audience, find someone elses audience. If you have something to give, then give it out.

Links and Resources:

 

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

 

Key points in this episode

It’s always fun to close up the end of the year with a podcast prediction show. We will look at last year's predictions and what actually happened. We will also take a look ahead and predict what is coming up in the world of podcasting.

Tip of the Week:

Create a podcast monetization plan before you launch your show or before you start your new season. It is always easier to test and modify a plan than to try and make something fit into a certain box. Figure out a plan, implement that plan, and test to see if it is working. Be smart and do it right with a monetization plan that works for you.

Podcast Predictions Looking Ahead to 2018:

  • [01:28] It is time for podcast predictions for 2018. I did pretty well with last years predictions, and I think I will do even better with next years predictions.
  • [01:38] No new podcast consumption models in 2017. Anchor gave it a shot, but most people went back to regular consumption methods. No new consumption paradigms for 2018 either. Podcast isn't broken.
  • [02:26] At least one number one show would have no ad insertions. People doing podcasts about their products makes sense. The most powerful and profitable podcasts do this.  
  • [03:08] My last prediction for 2017 would be that there would be a new tool set from Apple, but not from Google.
  • [03:56] A guy at Podcast Movement grilled me on my take on Google and podcasts. This guy was from Google. They have video and their smart speaker is better than Alexa, but so far crickets on podcasts from Google. I got my predictions right.
  • [05:00] I have three predictions for new year, and there is a good chance these will come true for 2018.
  • [05:15] Number 1: Minimal if any embracing of the new iTunes tags from the other players like Google, Stitcher, etc. I don't see them embracing the tags, but I think embracing the tags would be a good idea.
  • [05:30] The tags make podcasting more powerful. This will delay growth a little bit, but eventually these players will have to deal Apple.
  • [05:55] Number 2: Something else unexpected from Apple. They seem to have a new focus on iTunes, and they are probably dreaming up something unexpected. The stats are pretty fantastic, and we will focus on them in another episode. Apple and iTunes will introduce something else and the other platforms will have to decide if they want to play in that world.
  • [06:59] Number 3: First video podcast hit in 2018. There hasn't been a real certified hit. This is the year of a video podcast hit.
  • [07:53] At Vid Summit the presentation was on moving your YouTube show to a video podcast. A lot of interest might come from YouTube or media space.
  • [08:14] There will be more video integration in players such as the Echo Show.
  • [08:31] The three predictions are minimal if any embracing of the new iTunes tags, something else unexpected from Apple, and the first video podcast hit. 2018 is going to be huge.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook or Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

Renee Wang the founder and CEO of CastBox is here to talk about how CastBox connects users with podcasts, radio, audio books, talk shows and more in one app. This episode will be an interesting look into some of the opportunities in the podcast space.

I have not been a big fan of more podcast directories or apps, yet Renee is willing to come on the show and answer the question of does the world need another podcast directory or app. Renee is based in San Francisco.

Tip of the Week:

It’s always easier to set the audio up correctly from the beginning than to try and fix it later. It’s always smarter to set everything up the best possible way to begin with to get the best possible results. You can always edit and change things from there.

Interview with Renee Wang the CEO of CastBox:

  • [04:23] Renee majored in psychology, but she taught herself how to code and then ended up working at Google for four years. She has experience with apps on a global scale.
  • [05:13] Renee quit Google to go back to China and code the first version of CastBox.
  • [05:44] Renee was an OPG Account Manager at Google. It was her job to help developers to promote and monetize their apps.
  • [06:46] Renee sold her house for seed money for the project. She has now closed a B round.
  • [07:40] How at the end of 2016 a lot of investors are now interested in audio again. Because of the audio connectivity between Alexa, Google Home, and car connectivity. It is believed that by the end of 2020 all cars will have Internet connections.
  • [08:47] Now investors are proactively looking for her business. She has now closed four investment rounds in a year.
  • [09:53] The app will help content providers augment information. Other investors are looking for a technology play. Both sides are important from the aggregation and the technology.
  • [11:56] How there is still an opportunity for audio aggregators the same way that when Yahoo existed there was still a door for Google to break in to.
  • [12:31] How CastBox is organizing audio, understanding text, tags, and time stamps. It can search to the specified minute and second of the content that the person wants. Renee still feels that there is room for improved technology to create a better audio experience. Including the ability to search inside of audio.
  • [14:07] The CastBox search feature will give timestamped results from a search.
  • [15:12] Audio is like a Pandora's box. You never know what is inside. We are trying to open the Pandora's box of audio and make content easier to find.
  • [15:56] The challenges of putting content into your smart device. CastBox is leveraging technology to reorganize content and give users the ability to access it.
  • [16:56] CastBox is trying to index all available open source content.
  • [18:03] Amazon's S3 transcription service.
  • [18:46] The last round raised $16 million total. There are several ways to monetize. They are co producing original content and providing distribution.
  • [19:56] They are also looking at a premium revenue share model. They are number 1 in Korea.
  • [20:54] How they are trying to conquer the audio portion of AI as well as indexing and providing better services to content providers and listeners.
  • [22:14] There are still more opportunities for startups to grow.
  • [23:25] How it is important for content providers to grow their audience by having their work more easily available, and it is easier to monetize globally and worldwide including specific niche content.
  • [27:37] How Renee is on email every day to see the user experience and make CastBox better, and CastBox is constantly being updated to upgrade the user experience including to help visually impaired people.
  • [29:28] They are really flexible and moving fast to understand needs and create a better user experience.
  • [31:01] How Paul is well-known in the industry, and Renee was interested in Paul's input.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook or Twitter. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

Jennifer Briney is profiting from bitcoin and more, and she is making the same amount of money regardless of what her stats say.

I was introduced to Jennifer Briney by Adam Curry at a previous Podcast Movement. I liked her and what she was doing. I knew that I wanted to continue the conversation. Today, I am talking with Jennifer in my first interview of the season.

This interview was recorded a few weeks back, so I hint at some things that are coming up, and you should be able to put it all together. Jennifer is the host of Congressional Dish a podcast that helps raise awareness about what Congress is actually doing.

Tip of the Week:

Take the time to ask if it makes sense, when some podcast expert, guru, or teacher tells you to do something specific on your podcast. Why are they doing this? There are a lot of bad ideas, teachings, and concepts in podcasting. If you take a few minutes to think through the idea and ask if it really makes sense, you might be producing a better podcast.


Talking Politics:

  • [00:03:07] How Paul was a political science major in college.
  • [00:03:28] Jennifer invented the Congressional Dish about five years ago. She wanted to share what she was finding. For two and a half years she read every bill passed in Congress, until she realized that it was impossible.
  • [00:04:17] She educated herself and did it on the air. Now that she knows how it works, she picks topics that are interesting to her. She also sticks to her goal of getting people to pay attention to what Congress is actually doing.
  • [00:05:06] When traveling abroad Jennifer realized she didn't know much about American politics.
  • [00:06:28] In her senior year of college she really started asking questions.
  • [00:06:46] She immersed herself in understanding how the media functioned. She started asking questions of what is our place in the world and why are we doing these things.
  • [00:07:43] In 2007, she discovered Air America and other on demand media outlets talking about politics. This is when she started paying attention to Congress and watching C-SPAN.
  • [00:09:31] Jennifer wanted to find stories that aren't talked about and share her research with the rest of us.
  • [00:11:04] Jennifer is monetizing a niche that no one else is. She spent a year not trying to make money, which established the show.
  • [00:12:13] After a year, she tried to make the podcast listener supported.
  • [00:13:52] People send in what they think the show is worth.
  • [00:14:17] Putting a lot of work into your shows before pushing record to be listener supported.
  • [00:15:35] Doing work that other people don't want to do is the key.
  • [00:16:51] Jennifer has a global audience and her topics affect people all over the world.
  • [00:17:46] Libsyn recently upgraded their stats. Some shows are affected and some aren't. Jennifer's stats dropped when the changes happen.
  • [00:18:46] The stats changed and now her numbers are cut in half. Jennifer was invincible to the stat change monetarily because of her user supported mode.
  • [00:20:05] Jennifer also takes bitcoin because people wanted to help her anonymously. She now has tens of thousands of dollars in bitcoin.
  • [00:21:28] There is no reason not to have a bitcoin link. It's gambling because who knows if the value will continue to rise or drop.
  • [00:22:27] How long should a podcast be?
  • [00:24:18] The setup for listener generated revenue is easy, although asking for the money can be uncomfortable. Ads also make shows a little bit worse. It doesn't hurt to try especially at first.
  • [00:25:56] The freedom of being listener supported instead of answering to advertisers is amazing. Jennifer can say whatever she wants.
  • [00:29:16] Jennifer has a VA and some part time people and contractors.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

Everyone is talking about building email lists and setting up funnels. Today, we talk about how to build an email list through your podcast and how to set up a simple funnel.

We are also launching the Podcast Episode Funnel Tool. You may have seen this last week when I gave you the Podcast App Worksheet.

Tip of the Week:

Never name your podcast something that is hard to spell. Not just hard for you to spell, but hard for your listeners to spell. They hear about your great podcast and they search for it, but if they can’t spell it, they can’t find you. Always have a podcast name that is easy to spell.

Collecting Email Addresses From Your Podcast

  • [02:15] How building a list with your podcast is the most profitable podcast monetization strategy out there.
  • [02:56] A story where 85% of people who bought through a program have downloaded something as a result of the podcast.
  • [04:04] It's hard to market and sell on a podcast, but easy with an email list. Use the podcast to build the email list.
  • [04:21] Season 5 private Facebook community.
  • [04:49] Lists aren't important for just marketing. They are also important for the interest identification that comes from it.
  • [05:01] How you can use your newsletter segment signups to find out what people are interested in. This is powerful market research. Build an inventory of names that expands the value of what you are doing.
  • [06:01] To get the email address, you have to give your listeners something of value. In today's show you are getting a funnel worksheet.
  • [06:31] Last week I gave away a podcast app cheat sheet. That is a very specific segment. The funnel worksheet from this week is also a specific segment. You want to do the same thing.
  • [06:57] Today, I would put everybody on ClickFunnels. We had Russell Brunson of ClickFunnels on in Episode 115.
  • [07:32] We have teamed with ClickFunnels to create a funnel process for podcasts. You can see the funnels that we use.
  • [08:08] You want to make a template for the process, so you can change a few things and use it over and over again.
  • [08:31] To get an email address your listener goes to a web page gives you the email and then downloads the giveaway item. My FAVORITE method!
  • [08:53] You can also send a blank email. Doable but outdated.  
  • [09:10] Texting in is also popular. Emails don't bother people, texts can bother people. Texting is not my favorite.
  • [10:16] If you get the funnel tool, you can see this whole process.
  • [10:26] Come up with a plan and a giveaway before your show, then talk about it on the show, then give people the stuff.
  • [11:15] ClickFunnels attaches to your email sending service.
  • [11:26] Selling on your podcast will always be hard. Sending someone to sign up for an email is easier. This process can be used to do things later, and it is what I recommend.
  • [12:03] Make it simple and easy, and use your podcast to continue to build rapport.
  • [12:38] Own the list and go with a system you will be with for awhile. I recommend ClickFunnels.
  • [13:05] Mail to your list on a regular basis.
  • [13:58] Realize the nature of emails. Make your emails short brief and to the point.
  • [14:50] There are people who want to hear from you by email and people who don't want to hear from you by email.
  • [16:41] Give great content on the podcast. Offer an opt in whenever you can. Use those email addresses to do further marketing.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at The Podcast Report. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

Here's a quick catch up. Podcast Movement 2017 was fantastic, and I'm looking forward to Podcast Movement 2018. The new Apple podcast app is out along with iOS11, the new iPhone X, and the Apple Watch 3 that I can make calls on.

In this episode, I'll be chatting about the new app and in future podcasts I'll discuss other things from Apple. There is also some great stuff out by other companies this year. The new website is launched. We also have a giveaway for today's episode.

Tip of the Week:

Tell your audience to subscribe. Smart podcasters know that podcasting is about subscriptions, and the best audience comes from subscribers, but your audience might not realize that they can subscribe and have your show sent to them automatically.

Podcast App Changes in iOS11:

  • [03:04] Apple has made some huge changes to the podcast app, and I'm going to talk about them in this episode. You can also grab the PDF I made that includes all of the changes.
  • [03:58] There are podcast seasons, stats from Apple, show types, episode types, and a best of the podcast option. All of these together become really important.

  • [04:26] Podcast seasons. Seasons have been around for a long time. Seasons are powerful because you can get thematic about your show.
  • [05:23] Building your podcast as a season changes the game. Seasons are a fantastic way to chunk together podcast episodes.
  • [06:59] There are rumors that there may be options to click and download entire seasons. Seasons have been around for awhile, but they are now supported and something that you should take advantage of.

  • [07:15] Apple stats. In the past, we had to use what we could from our download stats.
  • [08:26] These will only be Apple stats. This won't be your entire audience, but you will see trends like how long your audience listens. These are huge, so start thinking about it and be willing to make a change.

  • [09:32] Show types. The App plays the most recent episode when you subscribe. The average audience member listens to whatever podcast is given to them.
  • [10:15] There are serial types of shows that you may want your audience to listen to in a specific order. You can now set that inside of iTunes. You can start with the episode of your choosing or the most recent episode.

  • [11:25] Episode types. Now we have three types of episodes: full episodes, trailer episodes, and bonus episode. Being able to tightly define your podcast experience is exciting.
  • [12:58] Most of the podcasting platforms have these options in play. If your host doesn't, it may be time to look for other options. Seasons, stats, show types, and episode types are four very big new Apple podcast app features.

  • [13:24] Best of the podcast. If you search shows now on the app, there is an idea of the best of the podcasts. They pick an episode and decide that it is the best of the podcasts.
  • [14:11] For some reason my March 15th episode was chosen as the best of my podcasts on season 4. We don't know why Apple decides on certain episodes, but it must be based on downloads or how long they were listened to or some other metric.
  • [15:30] Podcast seasons are now part of the system. Stats and tracking will help with future decisions. Show types will let your audience download the podcast in the order you like. You can play with bonuses and trailers when in between episodes, and best of the podcast will allow you to treat your podcast like the media entity that it is.
  • [16:56] You're not your client. You may not be interested in tags. Take the time to do the tags and set things up to provide a better experience for your audience. This will become the new standard and set things up for future listeners.

Links and Resources:

We love social interaction at the podcast report. You can find us on Facebook, Twitter or the social platform of your choice at ThePodcastReport/SocialPlatform. We would also love it if you subscribe to the show.

You can also email us at ThePodcastReport@Outlook.com We would love to hear from you.

Key points in this episode

We're closing up shop here at The Podcast Partnership on Season 4 of The Podcast Report.  Season 5 will be back soon with a new format, new style, new website - and, of course, an explanation of why we've done it all. Covered in this episode: Goodbye sponsors and Patreon,  a massive client launch, Podcast Movement, PodCon, the next version of the book, Adam Curry's Podcaster Pro, the course, Podcast Pickle 2.0 and more!

Links:

Key points in this episode

The next step in podcasting's growth is in the marketing of our shows, not to podcast consumers but, in fact, our real audience.

The final episode of Season 4 covers 7 truths about your future podcast audience that have immediate implications on what you do next.

I'm going to follow my own advice in Season 5.

More on Season 5 - and what's happening next, next week ...

Links:

Key points in this episode

Live is big - but is it worth it in an on-demand age?  Does anyone tune-in for appointment listening anymore? Podcast Hall Of Famer  Rob Greenlee joins Paul in this episode of The Podcast Report as the reminisce a bit and take on the topics of the ill-fated Zune, live strategies, what the heck is Google doing with Podcasting - and more ...

Links:

Key points in this episode

There are some names and ideas associated with Podcasting that some don't want to be associated with. Is this enough to stop us from Podcasting?

  • Technology is amoral
  • Gaga's audience is in it for the music - yours is in it for the content - the technology is what makes it possible
  • Stop thinking of Podcasting like radio - it's more like books that talk
  • Your tribe cares no more about your tech than Gaga's fans care about her microphone
  • Judging content by its tech is like judging a person by their socks

Links:

 

Key points in this episode

I want to save you some heartache that my client is going through right now.

Do yourself, and your Podcast, a big favor - KEEP YOUR PODCAST PROJECT FILES.

The reasons some give for not keeping these files are simply wrong.

If you truly value your Podcast, you will find a way to keep and archive your Podcast project files. A short rant from Paul on the topic.

Links

 

Key points in this episode

When the team at Social Media Marketing World asked me to do a panel on podcast monetization, I honestly didn't think I'd get the team I was hoping for. Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads on his shows.  As a bonus - he helps advertisers sell ads through Libsyn.  He has a lot to say on the topic. Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related.  I'm going to make you listen to this episode to get his story. You are going to love this guy. John Lee Dumas represents an exciting hybrid of selling both his own products while running ads for the products of others. He continues to be a strategic inspiration to many of you. Part of my contract with Social Media Marketing World is that I get to share this recording with you.  

Rob Walch makes his podcast money the way most people think of podcast monetization: He has ads on his shows.  As a bonus - he helps advertisers sell ads through Libsyn.  He has a lot to say on the topic. Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related.  I'm going to make you listen to this episode to get his story. You are going to love this guy. John Lee Dumas represents an exciting hybrid of selling both his own products while running ads for the products of others. He continues to be a strategic inspiration to many of you. Part of my contract with Social Media Marketing World is that I get to share this recording with you.  

Gary Leland makes his podcast money selling his own products on his own website. He sells nothing marketing or podcast related.  I'm going to make you listen to this episode to get his story. You are going to love this guy. 

John Lee Dumas represents an exciting hybrid of selling both his own products while running ads for the products of others. He continues to be a strategic inspiration to many of you. Part of my contract with Social Media Marketing World is that I get to share this recording with you.  

Part of my contract with Social Media Marketing World is that I get to share this recording with you.  Here are my favorite 45 minutes from 3/23/2017.

Links

 

Key points in this episode

A potential client emailed me for a reference re "the best show notes."  

That lead to this rant. It's time to get strategic with your podcast show notes.

Links

Key points in this episode

The Infinite Dial 2017 report is out - and the results are fantastic.

Here's what Podcasters should think (and do) about it.

Sponsor - http://HowToPodcastTraining.com

The Infinite Dial 2017 - http://www.edisonresearch.com/infinite-dial-2017/

How To Podcast Book - http://amzn.to/2jVNsIE

How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8

The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

 

Key points in this episode

What makes the one podcast host different from another - other than price (hidden or otherwise)?

In Episode 121 of The Podcast Report, Paul Colligan chats with Rob Walch of Libsyn about their take on Podcasting - including destinations, multiple feeds, add insertion and more.

Yes, Paul's a fan of libsyn, but this is an examination of what's possible when you think ahead and plan for the future. If you aren't doing that, you aren't really interested in the real business of podcasting.

Links

Key points in this episode

Brian Kurtz is a direct marketing legend who is no fan of this "podcast your passions and the profits will follow" nonsense.  He is, however, a HUGE FAN OF PODCASTING.

Episode 120 is a conversation about what podcasters can learn from direct marketing.

And, yes, Brian offers a 2.0 version of the "Podcast Your Passion And The Profits Will Follow" meme that has done so much damage in the past.

Links

Key points in this episode

Does your podcast suffer from "free hugs" syndrome?  Are you finding it hard to generate revenue from a medium that gets frustrated when you try to monetize?

Enjoy this conversation with Ed Dale as we examine why podcast listeners are so reluctant to buy something from your podcast - even though they're your biggest fans.

It's not automation or a hack - actually, it's a simple need to have something worth automating first.

Would you like a cookie?

Links

Key points in this episode

The services side of the podcast industry needs some new thinking and Dan Benjamin offers something unique to this space that is worth looking at and talking about.

Dan Benjamin has been podcasting for a long time and built a hosting platform based on his experience and his needs. He's not a hobbyist - he's doing real business with his podcasts - and I thought it would be perfect to have him on the show.

It's a conversation about Fireside.FM - but it's also a conversation about what this industry needs and how one of us is trying to bring it to us.

The Links - 

 

Key points in this episode

I interviewed and praised Mike Stelzner for starting a new Podcast back in episode 31 of this show.  I used the transcript of the interview in my How To Podcast books and more.  I loved the move and what it represented.

Mike killed the Podcast and explains why in this episode of The Podcast Report.  I applaud his move.

Plus - real chat about what makes Mike's event - Social Media Marketing World a strategic place for Podcasters.

Links

Key points in this episode

For the longest time, I said I was never going to take ads on this show. Now I'm taking ads. What changed?

Links

Key points in this episode

Russell Brunson is giving away MP3 players with his Podcast on it, is making a profit, and is at the top of the iTunes Charts. It's a brilliant model in an industry obsessed with "free and cheap" ways to get the word out.

Russell, now, knows EXACTLY what he's doing with his Podcast, where the money is coming from and more - it's a pleasant change - and something we all can learn from.

Links

Key points in this episode

An interview with J.D. Stein of Money For The Rest Of Us - fulfilling the promise from Episode 111.  You'll find Podcast strategies and some insight on the power of Podcasting from someone who is doing it very very well.

This is the last episode of Season 3 - and The Podcast Industry Report will be going on a Winter Hiatus to re-engineer the show.

Make sure you're subscribed so that when the new Season is launched - it comes right to your phone.

Links

Key points in this episode

Paul shares his Podcast Predictions for 2017 - and examines what he got right and wrong in his 2016 predictions:

No New Podcast Consumption Models In 2017 - Podcasting doesn't need fixing

At Least One #1 Show With No Ad Insertions - There Are Other Models

A New Toolset From iTunes (But Nothing From Google) - Apple Must / Google Doesn't Care

Links

 

Key points in this episode

Netflix JUST introduce a feature that we Podcasters have had for over a decade now. Paul has a few thoughts on what you get by being good to your audience.

Big Ideas –

Netflix just realized what we've known for over a decade now - people like to download their content and take it with them. (Tweet This)

First Podcast Goal -> be good to your audience. (Tweet This)

Links

Episode 111 - 7 Strategies - http://ThePodcastReport.com/111

Social Media Marketing World 2017 - http://PaulColligan.com/SMMW

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

Key points in this episode

Ready to do amazing things with your Podcast in 2017?  Want a free consulting session with Paul Colligan on how to do just that?

In this episode, the 7 Essential Podcast Strategies For 2017 - and an amazing contest.

Tell us your 7 sentences for your 7 strategies in the comments at http://ThePodcastReport.com/111.  Paul will pick one for a Skype Consulting session that we'll play in a future episode.


 Click To Grab The Bonus PDF

Big Ideas –

There were 7 big ideas this episode - they're all in the PDF - grab the PDF.

Links

Key points in this episode

Increasing Podcast downloads and killer monetization strategies are fine pursuits - but they have nothing to do with the 7 hidden competitive advantages of Podcasting.

Some of the best things Podcasting brings you come regardless of download numbers, subscriber campaigns or iTunes SEO.

Click To Grab The Bonus PDF

Big Ideas –

There is a reason it’s easier to listen to a Podcast than a radio station in a Tesla. (Click To Tweet)

Some of the biggest advantages of Podcasting have nothing to do with download numbers or monetization strategies. (Click To Tweet)

Don’t need a Podcast? No worries. There were companies once who “didn’t need” a website either. (Click To Tweet)

Links

Social Media Marketing World 2017 - http://PaulColligan.com/SMMW How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

 

Key points in this episode

You are more than a Podcast - do this right and you're a CONTENT MARKETING MACHINE. I'm a huge fan of the annual

I'm a huge fan of the annual Social Media Marketing World event in San Diego and haven't missed a one yet. In this episode, I'm thrilled to offer a recording of my presentation from last year's show.

Social Media Marketing World is an important event for our industry because it's not just about Podcasting - it's how all of the social marketing options fit together. This topic is so much more important than picking the right microphone. 

At the next event, I'm running a panel with John Lee Dumas, Rob Walch and Gary Leland about Podcast Monetization.  If you pick up your ticket through my link, I'll buy you breakfast at the event and we'll chat Podcasting.  Maybe I can get one or two of my panel participants to join us ;-)

Click To Grab The Bonus PDF

Big Idea –

If there is nothing more, why take the next step? (Click To Tweet)

When a single podcast becomes more than a dozen marketing machines, you stop looking at the clock. (Click To Tweet)

Links

Social Media Marketing World 2017 - http://PaulColligan.com/SMMW

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

Key points in this episode

A video about something very cool from Google is yet another example of us "not getting" the POWER OF THE PODCAST.

Big Idea –

If your Podcast requires anything, you've forgotten the power of the Podcast. (Click To Tweet)

When you make the Podcast about the tech, you’ve forgotten the power of the Podcast (Click To Tweet)

Links

 

Key points in this episode

Ever thought of a Podcast like a restaurant?  It might actually be a better paradigm to think about your Podcast than the traditional ideas we hear anywhere else.

In this episode, Paul Colligan gives you a few ways to think about your Podcast that could have some tremendous results.

Big Idea –

If you start wrong, you can't complain about your finish. (Click To Tweet)

A Podcast that generates a million in ads but can't pay the bills is same as basement Podcaster who can't generate enough to pay his/hers. (Click To Tweet)

If you don’t know where your audience is supposed to come from, you aren’t allowed to be surprised when they don’t show up. (Click To Tweet)

Links

Key points in this episode

What is a Podcast anyway?

New products and services are claiming they make "Podcasts" and there's a lot of debate.

And confusion.

And frustration.

And people claiming malice.

Or is it stupidity?

How do we make sense of this industry?

Big Idea –

If you don't know what a Podcast is, you might want to consider another medium. (Click To Tweet)

Links

Bumpers - http://bumpers.fm/

Hanlon's Razor - https://en.wikipedia.org/wiki/Hanlon%27s_razor

Occam's Razor - https://en.wikipedia.org/wiki/Occam%27s_razor

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

Key points in this episode

How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together.

This is the Podcast version of a presentation he'll be giving at VidSummit later this week. To get the full video presentation and the slides from his VidSummit Presentation, click on the button below!

Click To Grab The Bonuses !!!

Big Idea –

Your message is bigger than iTunes (Click To Tweet)

Links

VidSummit – http://vidsummit.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

 

Key points in this episode

We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen.

When we, as an industry, stop celebrating time over results, we'll grow in some amazing ways.

If you are looking for a podcast consultant, look for expertise over experience.

If you are looking to become a podcast consultant, promote your expertise over your experience.

Big Idea –

Don't confuse experience with expertise. 

Links –

Key points in this episode

Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition.

It isn't competition ... it is anything but that ...

It's only going to get better for us Podcasters.

Big Ideas –

If you think iTunes Spoken Editions are competition, you've missed the gift Apple just gave you (Click To Tweet)

Podcasting doesn't end at the smartphone (Click To Tweet)

Links –

The Techcrunch Article - https://techcrunch.com/2016/09/23/apples-itunes-soon-to-serve-up-spoken-editions-of-publishers-content/

Audible Channels - http://www.audible.com/mt/getchannels

$50 Alexa - http://amzn.to/2d1NddA

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

VidSummit – http://vidsummit.com

 

Key points in this episode

John Lee Dumas sees more money from products made for his audience than he does ads read to his audience.

He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August.

Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story.

John is more interested in growing his audience than he is growing his sponsorship revenue.

Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us.

Big Idea –

It's about the listener - not the advertiser - @JohnLeeDumas (Click To Tweet)

Links –

Key points in this episode

What do we do about Apple? Are they a help or hindrance to your Podcast? Is there anything they can do better? What should the Podcaster do with Apple - even if they aren't big fans? In the first episode of Season 3 of The Podcast Industry Report, we examine the role Apple plays in the industry and what we can do about it. After a Summer Hiatus, The Podcast Report is BACK - and is now The Podcast Industry Report looking at the issues of all things Podcasting through the different players that make up the industry.

 

Click To Grab The Bonus PDF

 

Big Ideas -

Tweet: What you think about @iTunesPodcasts doesn't matter. What you do about @iTunesPodcasts does.

Links -

How To Podcast Book – http://GrabTheBook.com

YouTube Strategies Book – http://BestYouTubeBook.com

How To Stream Video Live Book – http://amzn.to/1SZTQ1e

How To Podcast App – http://HowToPodcastApp.com/iOS

The Podcast Report App – http://ThePodcastReport.com/App

VidSummit - http://vidsummit.com

Todd's Book  - http://amzn.to/2cu4Jrt

Tom Webster's Report - http://www.edisonresearch.com/the-infinite-dial-2016/

Libsyn's Google Podcast Strategy - https://support.libsyn.com/faqs/submitting-to-google-play-music/

 

Key points in this episode

Key points in this episode

Getting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on making it hard and how you, the Podcaster can respond.

Big Idea

  • If the person making it complicated sells a course or charges by the hour, you might want a second opinion. (Tweet This)
  • There is no honor in a complicated process. (Tweet This)

Links

Key points in this episode

Big Idea

  • The power of podcasting isn’t in doing it the right way, it’s in doing it the right way for you. (Tweet This)

Links

Key points in this episode

Big Idea

  • What keeps you up at night about Podcasting? (Tweet This)

  • Is the Podcasting industry presenting the best image for the Podcasting industry? (Tweet This)

Links

Key points in this episode

We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts.

Key points in this episode

There is a LOT of excitement in the Podcast industry / Podcast "space" right now and Paul Colligan suggests in episode #95 that this excitement is what is getting in the way of the true power of Podcasting and the power of the Podcast. In this episode, he offers ways Podcasting is "better" and he is curious what you think about his take on it all.

Big Idea

  • The excitement of Podcasting is getting in the way of the power of Podcasting. (Tweet This)

Links

 

Key points in this episode

Recent industry news about Podcast company acquisitions has a number of Podcasters worried about how this news will affect them. The worry is, simply, silly, because the Podcast industry seldom affects the Podcast. Paul Colligan examines how the Stitcher and Scripps news affects Podcasters in this episode of The Podcast Report.

Big Ideas

  • When you own your Podcast, it doesn't matter who owns the tech. (Tweet This)

  • The only person that cares about you and your Podcast is you and your audience. (Tweet This)

Links

 

Key points in this episode

Podcasters LOVE numbers. Downloads and subscribers and growth projections and streams and more have some for some, more important than the actual audience the Podcast was originally created for. The smart Podcaster MUST understand the role of numbers in the Podcasting ecosystem and how the real purpose and center for most episodes should be impact, not downloads - or any other number.

In episode #93 of The Podcast Report, Paul Colligan encourages listeners to examine, and take action on, what's really important in their Podcast - and to remember, most of the time, it's not about the numbers everyone else is talking about. Big Ideas

  • Understanding Your Place In The Podcast Ecosystem Is Far More Important Than Understanding The Numbers In The Podcast Ecosystem (Tweet This)

  • Sometimes Podcast Stats Can Do More Damage Than Good (Tweet This)

Links

 

Key points in this episode

Podcasting is full of interview shows and roundtables, but The Podcast Report is (usually) a solo show. Is this by design, or does Paul just have no friends?

In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity) of the solo show and how every Podcaster should examine the model.

Get The Podcast Production Models Matrix >>>

Big Ideas

  • The best person to deliver the message should deliver the message (click to Tweet)

  • Your message should decide your format and not vice versa (click to Tweet)

     

Links

 

Key points in this episode

Does the technology behind remote interviewing make you nervous? How would your Podcast change if you could interview anyone anywhere in the world. In this 3rd of a 4 part series about Podcast Production Models, Paul Colligan examines both the role of remote interviewing and the Podcaster and the added benefits it brings to your Podcast and content. You don't have to be afraid of remote interviews, but you don't want to let the technology get in the way either.  This episode of The Podcast Report explains how you can do both.

Get The Podcast Production Models Matrix >>>

 

Big Ideas

  • The connected world can make your podcast better in ways you haven't pondered (click to Tweet)

  • Don't let the tech get in the way of the conversation (click to Tweet

Links

 

Key points in this episode

For many Podcasters, the need to get a new show out every week is overwhelming. There is no reason for the Podcaster to worry about recording a new episode every week with the Podcast production model of batching your episodes. In this episode of The Podcast Report, Paul Colligan examines the possibility of Podcast batching and how you might want to use it in your production process. This is the 2nd of a 4-part series where Paul will examine the production models possible for Podcasters.

Get The Podcast Production Models Matrix >>>

Big Ideas

  • If You Don’t Know Why Your Recording Your Podcast Every Week, You Might Want To Figure It Out

  • Your Weekly Podcast Doesn’t Have To Be A Weekly Thing

Links

 

Key points in this episode

Podcasters can get distracted, easily, by shiny new technologies
like Facebook Live, Periscope, Blab, Meerkat, YouTube Live,
LiveStream.com and the rest. Is it a good model for Podcasters?
Does it make the Podcast obsolete? Paul examines these questions
and more in episode #89 of The Podcast Report. This is the first of
a 4-part series where Paul will examine the production models
possible for Podcasters.


Get The Podcast Production Models Matrix
>>>


Big Ideas




  • New tech doesn’t make podcasting obsolete - but it
    can make it better. (Tweet
    This
    )




  • Let’s turn on the camera and see what happens is not
    a viable format. (Tweet This)




Links



 

Key points in this episode

Yesterday, Google emailed everyone who had submitted their Podcast that their Podcast was live in their new system. Not everything is perfect yet but, Google has truly entered the Podcasting game. In this episode of The Podcast Report, Paul Colligan examines that this means and offers a chance for Podcasters to stay up to date with Google's part of this exciting space.


Get On The Google Podcasting Update List!


Links:


Key points in this episode

Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon Alexa or as cool as the Tesla Electric Car are providing consumption channels (also not called Podcasting) that, simply, beg the Podcaster to decide what business they are in. This Podcast episode was recorded on Facebook Live - another distribution model not called Podcasting. What business are you in?


Links:



Key points in this episode

Instagram just announced that they've upped their video hosting size from 15 seconds to 1 minute. This change has a potential massive effect on Podcasters who wish to promote their Podcast with social video and in this episode of The Podcast Report, Paul Colligan explains what the changes mean and what the Podcaster might want to do about them.


At http://ThePodcastReport.com/86 Paul Colligan shows 4 examples of Podcast promotion on social media platforms provides means to get an additional training video and worksheet on the topic.


Claim Your Instagram Marketing Video And PDF Worksheet


Big Idea 



Links


Key points in this episode

In this episode of The Podcast Report, Paul Colligan explains why downloads might be the WORST POSSIBLE METRIC for your Podcast. 


More information can be found at http://ThePodcastReport.com/85

Key points in this episode

When considering a Podcast format (or even changing from / or moving to one), it's important to understand what a simple Podcast format brings to the producer. In this episode, Paul Colligan speaks to the "7 Surprising Benefits Of The Simple Podcast" and offers a few ideas as to why simple might just be best. Maybe a fancy/complicated Podcast isn't the best thing for you ...


Click For The 7 Surprising Benefits Worksheet


Big Idea:



Links:


Key points in this episode

We've been Podcasting for more than a decade but, for some reason, people seem to want to make Podcasting MORE AND MORE COMPLICATED. Not only does it not need to be hard, but when you make it complicated, you STEAL from your Podcast content and your audience. Paul Colligan examines the Simple Podcast and what it means to you in this episode of The Podcast Report.


Click For The Simple Podcast Checklist


Big Idea:


Every minute you spend on the Podcast tech is a minute you take away from the Podcast content. (Tweet This)


Links:


Key points in this episode

Yes, Paul Colligan (author of the How To Podcast books) has "changed his song" on Podcast interviews and offers in this episode, his thoughts on what is needed for the "Perfect Podcast Interview." Topics covered include:



  • Why interviews can be the FASTEST way to get new Podcast content out.

  • How Podcast interviews can get you attention of some great names - even if they don't promote the episode.

  • What your audience needs / versus what your interviewee wants.

  • A checklist of everything that is needed to do the perfect Podcast interview.

  • And much much more!


Click For The Podcast Interview Worksheet


The Big Ideas



  • The Properly Executed Interview Is Podcast Perfection

  • Your Podcast Audience Is Your Podcast Business

  • Serve Your Podcast Audience / Not Your Podcast Guest


The Links



 

Key points in this episode

Nobody knows the world and economics of Podcast Interviews more than Jessica Rhodes and we’ve got her for a LIVE BLAB – of which most of the content will become episode #81 of The Podcast Report.


If you would like access to the rest of the content / links / etc. mentioned in this episode, please visit http://ThePodcastReport.com/81


 


 

Key points in this episode

iTunes has made some BIG changes to the Podcast submission process.


Paul is going LIVE on YouTube to explain what he knows and how you can prepare.


He'll answer questions for anyone who can attend. After the live event, he'll prepare a quick report. If you'd like a copy of that report - and the NEW Submission Video once it is released, click the big black button ...


Click To Grab PDF Bonus


Links


Key points in this episode

With all of the options and numbers that the Podcaster has to track, a strategic approach to tracking the variables that matter is extremely important. In this LIVE episode of The Podcast Report, Paul Colligan will share the 7 things every podcaster should track - and then answer questions from whatever audience happens to be attending live.


The worksheet mentioned in this Episode and the recording of the Blab that remains can be seen at http://ThePodcastReport.com/79


NOTE: As this was a grand Blab experience, I didn't know I had to hit the record button to record the entire thing.  As a result, only the last 15 minutes or so of the event was actually recorded (on Blab). Good thing is, the Podcast audio was recorded and you can click to listen below, or as per usual subscribe to the show in all of the familiar places.


How To Podcast 2016 - $2.99 Digital Versions - http://GrabTheBook.com

Key points in this episode

Too many are publishing their Podcast with a "fire, aim, ready" approaching of hoping their show will one day find profitability. This is a lousy strategy - but you already know that. 


In this episode of The Podcast Report, Paul Colligan examines the 5 Essentials To A Profitable Podcast - regardless of show size or audience.  


Click To Grab PDF Checklist


Links:



 


 

Key points in this episode

As suggested by listener Byron Friday, Paul Colligan examines a simple and smart way to deal with Podcast Criticism that might be a little different from what you think and what you've heard. The key is in understanding who your Podcast serves. 


Big Idea


Podcasters who care more about their critics than their audience are serving the wrong people.


Links


Key points in this episode

There are 4 places that Podcast audiences come from - and 4 places they more certainly do not.


Understanding these 8 variables will let you focus your time and attention on growing your Podcast Audience so that you can reach more people and profit more from your audience.


Not understanding these 8 variables will cause frustration and result in you spending time spinning your wheels on the annoying. 


We're not into that here at the Podcast report.  


Links



Podcast Releases: 1/19/2016


Early Release On The Podcast Report App


Grab The FREE Bonus Training


http://ThePodcastReport.com/76

Key points in this episode

In this final episode of Season 1 of The Podcast Report, Paul Colligan shares his Podcasting Predictions for 2016 (and looks at how well he faired with his 2015 predictions). 


This episode was taken from a Live YouTube Stream. More details, and the video of the stream, can be found online at http://ThePodcastReport.com/75.


 

Key points in this episode

As Paul Colligan closes up Season 1 of the Podcast Report, he thought it would be fun to asses all things Podcasting right now and how it’s affecting his Podcast (and what effects you might want it to have on yours).


Big Idea -  


Don’t assume your favorite podcast has a solid monetization plan (Tweet This)


Links -


How To Podcast 2015 - http://GrabTheBook.com


Podcaster Cart - http://Podcastercart.com


SMS2Optin.com - http://SMS2Optin.com


The Startup Episode - https://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/


Podcast Upfronts - http://fortune.com/2015/09/11/serial-podcast-revenue/


The Episode About Serial - http://thepodcastreport.com/72/


The Episode About Google Play - http://thepodcastreport.com/70/

Key points in this episode

It’s time to bring Season 1 of the Podcast Report to a close. Paul Colligan explains why he’s closing up the season, what’s coming next, and offers a few ideas that you might want to ponder in your own Podcast.  


Big Idea -


The Unexamined Podcast Isn't Worth Recording. (Tweet This)


Links -


How To Podcast 2015 - http://GrabTheBook.com


Podcaster Cart - http://Podcastercart.com


SMS2Optin.com - http://SMS2Optin.com

Key points in this episode

The recent announcement that Serial Season 2 will also be available on Pandora brings up some interesting questions and ideas about the role and scope of Podcasting. Paul Colligan examines them in this issue of The Podcast Report.

Big Idea -

Serial On Pandora Proves That The Reach Of A Podcast Can Be Bigger Than A Podcast (Tweet This)

Links -

How To Podcast - http://GrabTheBook.com

Podcaster Cart - http://PodcasterCart.com

Help My Business - http://HelpMyBusiness.com

Serial Press Release - http://press.pandora.com/phoenix.zhtml?c 251764&p ...

Key points in this episode

Andrew Lock recently hit “New And Notable” at iTunes. The funny thing is, he’s 175 episodes into his Podcast. This story is worth getting to know - but Andrew’s approach to Podcasting is refreshing and also extremely powerful and well worth your listen.

Big Idea -

Andrew Hit New And Noteworthy At 175 Episodes Into The Game - Tweet This

Links -

How To Podcast - http://GrabTheBook.com

Podcaster Cart - http://PodcasterCart.com

Help My Business - http://helpmybusiness.com/

Key points in this episode

Now that Google is embracing Podcasting inside of Google Play, there are a lot of Podcasters asking how it will impact Podcasting and, more importantly, what it will do for downloads and subscribers. Paul Colligan, author of the How To Podcast books isn’t bullish on Google and Podcasting, but offers a few important take homes for Podcasters none the less.

Big Idea 

Podcasts In Google Play Is The New Podcasts In Spotify (Tweet This)


Links 


How To Podcast 2015 - http://grabthebook.com/

Podcaster Cart - http://www.PodcasterCart.com

SMS2Optin - http://sms2optin.com


Subscribe On Android - http://SubscribeOnAndroid.com


Podcast Portal For Google Play - http://g.co/podcastportal


Pandora On Podcasting - https://plus.google.com/107254847750371936612/posts/JPUctgorV4C

Key points in this episode

The Podcasting industry is fascinating because many people copy (and teach) each others methods - even when some of them are wrong. In this episode of The Podcast Report, Paul Colligan examines 3 big mistakes he see all too often in Podcasting - and what YOU can do about them.

Big Idea -

The Biggest Podcast Problems Often Have Nothing To Do With The Tech (Tweet This)

Links -


How To Podcast 2015 - http://GrabTheBook.com


Podcaster Cart - http://www.PodcasterCart.com


SMS2Optin - http://sms2optin.com


Dave Jackson Episode - http://schoolofpodcasting.com/four-podcasting-tools-reviewed/

iRig Mic Cast - Amazon.com: IK Multimedia iRig Mic Cast podcasting mic for smartphones and tablets: Cell Phones & Accessories

Key points in this episode

Paul recorded this episode of The Podcast Report in front of a LIVE AUDIENCE demonstrating that there really are two skills in Podcasting - The Tech AND The Content. To show how easy the tech is, he used a simple $20 microphone on his phone to record this episode. A more traditional episode next week ... 


Big Idea


The Tech Is The Easy Part - Figuring Out What To Say Is The Hard Part (Tweet This


Links



 


 

Key points in this episode

How many downloads / subscribers does an iTunes New And Noteworthy position bring you? Paul Colligan, author of multiple Amazon best sellers on Podcasting answers that question with specific numbers from a test in the field - and offers a few ideas about what to do with these numbers. Hint, it’s not how you grow and audience.

Big Idea



  • You (Not iTunes) Are The Best Chance At Growing Your Podcast Audience (Tweet This)



Links


Key points in this episode

A recent review of my "How To Podcast 2015" book said that the book  “tries too hard at times to be a contrarian and gives little reason and/or evidence for many of his more "unique" Podcasting concepts.”


There is some truth to this - and some misunderstanding. Yes, I give little reason or evidence for my "unique" Podcasting concepts but i figured this is a book about "How To Podcast" - with the goal of getting them Podcasting, quickly. 


So, I thought I'd take this episode of The Podcast Report to answer some of the questions brought up in this review - and, as always, ask a few of my own.  


Big Ideas 



  • The Value Of Your Podcast Is Not In How Much Time You Spend Producing It (Tweet This)

  • Activity Is Not Productivity (Tweet This)


Links



 

Key points in this episode

Many Podcasters put their audio podcast content at YouTube with nothing more than an image or logo hoping to get a few more listens to their show. Is this a good idea? Can you do more with YouTube? Why do some gurus recommend it? Paul Colligan has authored a series of books on YouTube as well and offers a few choices of what Podcasters can do to leverage YouTube for more listeners - without doing damage to their status with YouTube.

Big Idea -

YouTube Can Be A Leverage Point For Your Podcast Or A Sinkhole For Your Brand (Tweet This)

Links -

Podcast Month Giveaway - http://PodcastMonth.com

How To Podcast 2015 - http://GrabTheBook.com

Podcaster Cart - http://www.PodcasterCart.com

SMS2Optin - http://sms2optin.com

Legal Podcast Music - http://LegalPodcastMusic.com

The Podcast Report At Patreon - http://Patreon.com/PaulColligan

YouTube’s Press Page - https://www.youtube.com/yt/press/

YouTube Strategies 2015 (Paul’s Book) At Amazon - http://amzn.to/1LhW208

Tube Buddy - http://PaulColligan.com/TubeBuddy

Key points in this episode

Ad blocking is a big topic these days - and will be a big topic for some time to come. Although there are no ad blocking apps for Podcasts currently, every Podcast should examine what they can learn from, and do about, this trend. 


Big Idea


Ads They Don't Want To Block Are The Future Of Your Podcast (Tweet This)


Links


Podcast Month - http://PodcastMonth.com 


How To Podcast 2015 - http://GrabTheBook.com 


Podcaster Cart - http://www.PodcasterCart.com 


SMS2Optin - http://sms2optin.com 


Legal Podcast Music - http://LegalPodcastMusic.com 


The Podcast Report At Patreon - http://Patreon.com/PaulColligan


Marco's Bit - http://www.marco.org/2015/09/18/just-doesnt-feel-good


Pocketcasts - http://www.shiftyjelly.com/pocketcasts


Back To Work Podcast - http://5by5.tv/b2w


Flintsones Cigarette Ad - https://www.youtube.com/watch?v=NAExoSozc2c


Michael Stelzner Interview - http://thepodcastreport.com/31/



Key points in this episode

Apple made some big announcements that should cause all Podcasters to sit down and take notice. If the "future" of television really is apps, it's probably the future of Podcasts as well.


In a live Periscope stream (playing off of what he examined last episode), Paul Colligan examines a few thoughts on what Apps mean to Podcasters and suggests a few steps they should take.  


Big Idea -


The Future Of Podcasting Can’t Be The Podcast App (Tweet This)


Links


Podcast Month - http://PodcastMonth.com


How To Podcast 2015 - http://GrabTheBook.com


Podcaster Cart - http://www.PodcasterCart.com


SMS2Optin - http://sms2optin.com


Legal Podcast Music - http://LegalPodcastMusic.com


The Podcast Report At Patreon - http://Patreon.com/PaulColligan


Today In Podcasting Returns To Blab - http://blab.im/uvkhrq


The Apple TV Keynote - http://www.apple.com/apple-events/september-2015/


More Apps Than TV - http://techcrunch.com/2015/09/10/u-s-consumers-now-spend-more-time-in-apps-than-watching-tv/ 


What Made Steve Change His Mind - https://www.youtube.com/watch?v=yiPhzSDiuz8


Apps More Than Search - https://www.youtube.com/watch?v=trmKYm_IXxY


 

Key points in this episode

Periscope, Meerkat, Blab, etc. are all the rage these days. Some are calling it the “future” of content distribution. Others are calling it a fad. Paul Colligan, author of the #1 top selling “How To Podcast 2015” examines what these programs and can mean, and have to teach, the Podcaster. 

Big Idea - 


If You Think Your Audience Is “Moving” To Periscope, Meerkat or Blab - You Don’t Understand The Power Of Podcasting (Tweet This)


 


Links



Podcast Month Giveaway - http://PodcastMonth.com

How To Podcast 2015 - http://GrabTheBook.com

Podcaster Cart - http://www.PodcasterCart.com

SMS2Optin - http://sms2optin.com

Legal Podcast Music - http://LegalPodcastMusic.com

The Podcast Report At Patreon - http://Patreon.com/PaulColligan

International Podcast Day - http://InternationalPodcastDay.com

Today In Podcasting Returns To Blab - http://blab.im/uvkhrq 

New Media Content Creation Model - https://www.youtube.com/watch?v ZHR...

Phones That Do YouTube Live NOW - http://www.theverge.com/2015/8/13/9...

Key points in this episode

In September of 2015, Paul launched “Podcast Month” - in honor of “International Podcast Day” - and in an a attempt to build up the list for The Podcast Report (and to teach other Podcasters a model for building their own lists). In this episode, Paul explains his reasons why and the technology used for such an experiment. 



Big Idea - The More Reasons To Sign For Your List - The Bigger The List (tweet this)


Links -


Podcast Month - http://PodcastMonth.com


How To Podcast 2015 - http://grabthebook.com/


Podcaster Cart - http://www.PodcasterCart.com

Lead Pages - http://link.leadpages.net/aff_c?off...

Fiverr - http://paulcolligan.com/Fiverr

SMS2Optin - http://sms2optin.com

Legal Podcast Music - http://legalpodcastmusic.com/

The Podcast Report At Patreon - http://patreon.com/PaulColligan

International Podcast Day - http://internationalpodcastday.com/

Key points in this episode

Paul Colligan shares equally from his heart and his reality why Podcasting is his favorite way to increase his reach. This episode was recorded in front of a live audience in Palm Springs in August of 2015.

To get the cheat sheet mentioned, in this episode, text your email address to 503-342-7992.

Big Idea - 

Show me an easier way to expand my reach and I'll stop Podcasting today (Tweet This)

Links - 

How To Podcast 2015 - http://grabthebook.com/

Podcaster Cart - http://www.PodcasterCart.com

SMS2Optin - http://sms2optin.com

Legal Podcast Music - http://legalpodcastmusic.com/

The Podcast Report At Patreon - http://patreon.com/PaulColligan

Key points in this episode

Ever wondered how to get your Podcast audience to do something other than listen? Have you realized that once your audience “does something” - the options for profit increase considerably? In this episode of The Podcast Report, Paul Colligan, author of “How To Podcast 2015” examines how your audience moves from listener to buyer. It’s a lot less complicated than you think … 


Big Idea - 


Your Audience Will Do Something Other Than Listen - The Moment You Give Them A Reason To Do So (Tweet This)


Links - 


How To Podcast 2015 - http://GrabTheBook.com


Podcaster Cart - http://www.PodcasterCart.com

SMS2Optin - http://sms2optin.com

Legal Podcast Music - http://legalpodcastmusic.com/

The Podcast Report At Patreon - http://patreon.com/PaulColligan

The One Thing Podcast - http://concept1training.com/

Key points in this episode

There is a lot of hype and hoopla surrounding iTunes New And Notable and in this Episode of The Podcast Report, Paul Colligan tries to get us all focussed on what’s important. Clue: it’s about marketing to your audience. iTunes New And Notable simply doesn’t bring you any more customers than a listing in the white pages will. 



Big idea -Starting A Podcast To Hit iTunes “New And Notable” Is Like Launching A Business To Get Into The Phone Book (Tweet This)

Links 

The Post That Inspired This Episode -https://plus.google.com/u/0/+DesWalsh/posts/942K9wkeWLe


How To Podcast 2015 - http://www.GrabTheBook.com

Podcaster Cart - http://www.PodcasterCart.com

SMS2Optin - http://sms2optin.com

Legal Podcast Music - http://legalpodcastmusic.com/

The Podcast Report At Patreon - http://thepodcastreport.com/Patreon


Twitter Bombing Isn’t The Problem - http://thepodcastreport.com/25

Key points in this episode

Paul Colligan is back from Podcast Movement 2015 and doesn’t have a traditional event recap with a shelf life of a few weeks - but offers instead a few ideas on why Podcasting “For The Money” is doing far less damage to the industry than the jealousy and hypocrisy we’ve all seen to much of. 

Big Idea - 

Everything That Needs To Be Fixed In Podcasting Will Come From The Audience - Not The Podcaster (http://ctt.ec/z4Fk0)

The Links - 

How To Podcast 2015 - http://www.GrabTheBook.com

Podcaster Cart - http://www.PodcasterCart.com

SMS2Optin - http://sms2optin.com

Legal Podcast Music - http://legalpodcastmusic.com/

The Podcast Report At Patreon - http://thepodcastreport.com/Patreon

BossJock - http://bossjockapp.com/

Twitter Bombing Isn’t The Problem - http://thepodcastreport.com/25

Key points in this episode

Once you’ve sold something to a member of your Podcast audience who knows, likes and trusts you, is that the end? Is there anything else? Paul Colligan, Author Of How To Podcast 2015 explains why you just might want to sell that person something else and a few things to think about as you do so. 

Big Idea - 

Keeping A Customer Is Always Easier Than Getting A New One (http://ctt.ec/J04Pq)



Links - 

How To Podcast Book - http://grabthebook.com/

The Podcast Report At Patreon - http://ThePodcastReport.com/Patreon

SMS2Optin.com - http://sms2optin.com

The Podcast Report Episode #55 - When Should The Podcaster Sell Their Own Stuff? -http://ThePodcastReport.com/55

Gimlet Membership - https://gimletmedia.com/join-gimlet/

Paul’s Tweet To Gimlet - https://twitter.com/colligan/status/625812197675958272

The Martian - http://amzn.to/1LOFtXk

Podcast Report Transcripts On Kindle - http://amzn.to/1DK9sco

Lou Mongello - http://www.loumongello.com/

Legal Podcast Music - http://www.legalpodcastmusic.com/

Key points in this episode

Big Idea - If They Know, Like And Trust You - Why Wouldn’t They Buy Something From You? (tweet this) http://ctt.ec/9f64S

One obvious option for Podcast Monetization must be YOU selling YOUR STUFF directly to YOUR AUDIENCE. In this episode of The Podcast Report, Paul Colligan examines some thoughts and ideas on when you might want to do just that and a few things to think about along the way. 

Links ; 

The Book  - http://grabthebook.com

The Patreon Experiment - http://patreon.com/paulcolligan

The Global Paradox - http://amzn.to/1ecQeW4

Scam Stuff - http://ScamStuff.com

CreateSpace - http://CreateSpace.com

Vistaprint - http://VistaPrint.com

Kunaki - http://Kunaki.com

Key points in this episode

Big Idea - Not looking at Podcast numbers IS not taking your Podcast seriously (Tweet This

In prepping for his presentation at Podcast Movement 2015, Paul Colligan has been thinking a lot about “running the numbers” on a Podcast and offers a few thoughts on why you should and why you just might not be running your Podcast numbers. 

Links 

The Book http://grabthebook.com

The Patreon Experiment http://patreon.com/paulcolligan

Paul At Podcast Movement 2015 - http://schedule.podcastmovement.com/band/paul-colligan

Comic book Girl 19 - http://www.tubefilter.com/2015/07/01/comic-book-girl-19-vimeo-on-demand-revenue/ 

Content Marketing Institute - http://contentmarketinginstitute.com/2015/07/how-rodale-content-strategy/

Key points in this episode

http://ThePodcastReport.com/53 Paul Colligan examines what he believes to be the “most important thing” in Podcasting - the MESSAGE. When you compare the shows you can’t miss with the shows that you’ve subscribed to, Paul bets the difference is - the MESSAGE. 

Big Idea - The Message Makes The Podcast More Than The Tech Ever Will (http://ctt.ec/Wa3LR)

Links

How To Podcast 2015 - http://grabthebook.com/

The Podcast Report At Patreon - http://patreon.com/PaulColligan

Back To Work - http://5by5.tv/btw

This Week In Tech - https://twit.tv/shows/this-week-in-tech

!0x Talk - http://10xtalk.com/

Start Up Podcast - http://gimletmedia.com/show/startup/

Online Marketing Made Easy With Amy Porterfield - http://amyporterfield.com/

Key points in this episode

http://ThePodcastReport.com/52  


Paul Colligan has been doing The Podcast Report for a year now and has a few thoughts on this week’s Podcasting News that have very little to do with this week’s Podcasting News.  


Big Idea - It's no longer an issue of what's possible in Podcasting - it's an issue of what YOU'RE doing with Podcasting. (Tweet This)


Links:



How To Podcast 2015


The Patreon Experiment


iPhone 8 Years Old


WTFpod 613


Key points in this episode

http://ThePodcastReport.com/51 - At the most recent meeting of Joe Polish's Genius Network, I got the chance to present a "10 Minute Talk" on 7 reasons why you DON'T want to be Podcasting. Had a lot of fun with it and I think you'll enjoy ... 


Big Idea - It's Not Fair To Be On All Those Networks When All Your Competition Has Is A Lousy Looking Web Page - Tweet This


Links - 


The Book - http://GrabTheBook.com


Patreon - http://Patreon.com/PaulColligan


Genius Network - http://GeniusNetwork.com

Key points in this episode

http://ThePodcastReport.com/50


The Podcast Report is now 50 episodes and in this episode, Paul Colligan (How To Podcast 2015) shares things learned 50 episodes into this Podcast about Podcasting.  


What The Audience Expects And What The Numbers Tell You Aren’t Always The Same Thing - Click To Tweet


Links


Key points in this episode

http://ThePodcastReport.com/49 The idea of “batching” your Podcast isn’t new - and there are plenty of people doing it but, possibly, you’ve haven’t considered the implications and the opportunities of this Podcast production model. In episode #49 of The Podcast Report, Paul Colligan (author of the #1 Top Selling “How To Podcast 2015”) examines what you need to know and consider in possibly batching your next Podcast.

Big Idea - 

The Right Production Model Might Change Your Podcast Forever (tweet this)http://ctt.ec/6WKaU

Links - 

The Book - grabthebook.com

Patreon - patreon.com/paulcolligan

Interview With John - http://thepodcastreport.com/30

Hyatt’s Episode #100 - http://michaelhyatt.com/100-the-next-100-episodes-and-i-plan-to-change.html

Last Week’s Evergreen Episode - http://thepodcastreport.com/48

Paul’s YouTube Podcast - https://itunes.apple.com/us/podcast/youtube-strategies-making/id847931136?mt=2

Key points in this episode

http://ThePodcastReport.com/48 Paul Colligan examines 3 things you can do for / with your Podcast that could have an impact 3 - 5 - 10 years into the future. Why produce something that is only good for a week when the impact on your content can be decades long?

Big Idea - 

Evergreen Content Is Almost Always A Better Monetization Strategy (Tweet This)http://ctt.ec/I63_z 

The Links - 

The Book - http://www.grabthebook.com

Patreon - http://ThePodcastReport.com/Patreon

The Seinfeld Deal - http://variety.com/2015/tv/news/hul...

The Tim Ferriss 2009 Piece - http://fourhourworkweek.com/2009/07...

Is Spotify Where Our Money Is? http://www.gizmodo.co.uk/2015/05/co...

Key points in this episode

http://ThePodcastReport.com/47 2 big things in podcasting news this week - Spotify’s introduction into the podcasting space - and Social Media Examiner’s annual report on the social media marketing industry. Paul covers them both in this special episode of The Podcast Report.


Big Idea - It’s A Platform, Not A Podcast (Tweet This) http://ctt.ec/4bxba


Links -


The Book - http://grabthebook.com


The Social Media Examiner Report - http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2015/


The Spotify Video - https://www.youtube.com/watch?v=N_tsgbQt42Q


Past Episode About Spotify - http://www.thepodcastreport.com/23


Libsyn - use coupon code “Paul” for your first month free - http://www.libsyn.com/


Rob’s Podcast - http://tii.libsyn.com/


Rob’s Email - Rob@Libsyn.com

Key points in this episode

In closing up his series on Podcast Monetization, Paul Colligan examines the integrated model of Podcast Monetization and how it provides options for a long term perspective on your Podcast. For a transcript and a mind map of today’s episode text “#EP46” to 503-897-1290.

Big idea - 

The True Value Of Your Podcast Is In The Content You Provide, Not The Audience That Listens (Tweet This)http://ctt.ec/0Ja8j

Links - 

The Book - http://grabthebook.com

The Podcast Report Patreon - https://www.patreon.com/PaulColligan



The Direct Model -http://www.thepodcastreport.com/43



The Indirect Model - http://www.thepodcastreport.com/42


 

Key points in this episode

http://ThePodcastReport.com/45 Before Paul Colligan gives his full thoughts on Patreon as a monetization option for Podcasters, he thought he'd run a test first. In Episode #45 of The Podcast Report, Paul shares his "Grand Patreon Monetization Experiment" and how you can be part of it if you want to. Regardless of the outcome, we should all learn something exciting.


Big Idea - @Colligan of The Podcast Report is trying a @Patreon experiment - take a look. Tweet This (http://ctt.ec/juzId)


Links -


How To Podcast 2015 - http://grabthebook.com


The Patreon Experiment - https://www.patreon.com/paulcolligan#/_=_


The Discussion At The Podcast Community - https://plus.google.com/u/0/communities/102333709604116814839/stream/2ee9b54c-8c1e-4d1a-aa8d-aa912e6ef663

Key points in this episode

http://ThePodcastReport.com/44 SoundCloud.com and Podcasts.com are making some interesting noise in the world of Podcasting - and lots of Podcasters are talking about it. Do either of the new players matter? Should you consider a move? What matters / what doesn't? Join Paul Colligan, author of the #1 Top Selling "How To Podcast 2015" for an examination of these issues and more. For a transcript and mindmap of today's episode, text "#EP44" to 503-897-1290.


Big Idea - All (Podcast) hosts are no more the same than are all cars. - Tweet This http://ctt.ec/2QwfK 


Links -


The Book - http://grabthebook.com


The Thread At Google Plus - https://plus.google.com/107254847750371936612/posts/C4D143JWF5t


TechCrunch Article - http://techcrunch.com/2015/04/28/soundcloud-opens-its-podcasting-features-to-everyone/

Key points in this episode

http://ThePodcastReport.com/43 In this series about Podcast Monetization options, Paul Colligan, author of "How To Podcast 2015" examines the Direct Monetization option for Podcasting and offers thoughts and direction on running the numbers for such a venture. For a transcript and mind map of today's episode, text "#ep43" to 503-897-1290.


Big Idea - It's Your Audience - Don't Outsource It (Tweet This)


Links -


How To Podcast 2015 - http://grabthebook.com


JLD's Sponsorship Guide - http://www.entrepreneuronfire.com/podcast-sponsorships/


PBS Report - http://valuepbs.org/assets/docs/PBS-Fact-Sheet-Apr2014.pdf


Indirect Podcast Monetization Episode - http://ThePodcastREport.com/43


JLD's March 2015 Income Report - http://www.entrepreneuronfire.com/income19/

Key points in this episode

http://ThePodcastReport.com/42 - Podcast Monetization is a HUGE topic in our space and a popular one with this audience. In this episode of The Podcast Report, Paul Colligan examines the “Indirect” model of Podcast Monetization and offers 7 elements he sees in successful Podcasts with a solid Indirect Monetization Model. To get a transcript and MindMap of this show, text “#EP42” to 503-897-1290.


Big Idea - A Podcast Without Direct Monetization Might Be The Most Profitable Podcast Of All (Tweet This)http://ctt.ec/eWqu8 


Links - How To Podcast 2015 - grabthebook.com

Key points in this episode

http://ThePodcastReport.com/41 Paul Colligan shares some thoughts and ideas on what he thinks would make Podcast Movement 2015 (#PM2105) one of the best Podcast events he’s even been to.


Big Idea - If You Don’t Know What You Want, You’re Not Going To Get It (Tweet This) http://ctt.ec/4kb1r 


Links -


How To Podcast 2015 - http://www.grabthebook.com


Podcast Movement 2015 - http://podcastmovement.com/


What Would You Like To See At Podcast Movement 2015 - https://plus.google.com/107254847750371936612/posts/7YpUH8X6CSq


Interview With Gary Leland Re Podcast Movement 2014 - http://ThePodcastReport.com/7

Key points in this episode

http://ThePodcastRerport.com/40 Is there a "ceiling" in Podcasting? Is the "real" problem with Podcasting that it isn't delivering the audience we hoped for or that too many of us don't realize that we Podcast to serve our audience / not find one. Paul Colligan, author of "How To Podcast 2015" looks at this concept in episode #40 of The Podcast Report. To get a transcript and mind map of today's episode, text "#EP40" to the show hotline of 503-897-1290.


Big Idea - Podcast To Serve Your Audience / Not Find One (Tweet This http://ctt.ec/674G5)


Links -


The Book - http://grabthebook.com


Twitter Bombing "Shame List" - https://plus.google.com/+JeffreyPowers/posts/SZYvXV1Dt2u


Biggest Need Question - https://plus.google.com/107254847750371936612/posts/3LRPpTXRYDJ


Leo's Article - Don't Call It A Podcast : LOL: The Life of Leo Newsweek Article 2008 - http://www.newsweek.com/name-technology-podcast-netcast-webcast-90207


Twit.tv - Leo's Network - Home | TWiT.TV http://twit.tv/


Stumbled Into An Audience? - https://plus.google.com/107254847750371936612/posts/iqoRPARSPQw

Key points in this episode

http://ThePodcastReport.com/39 - Paul Colligan, author of "How To Podcast 2015," just got back from Social Media Marketing World 2015 and offers 7 lessons her learned from attending the event. 


Big Idea -


Are You Responding to What Podcasting Is - Or What You Hope It Will Become? - Tweet This


Links - 


How To Podcast 2015 - http://GrabTheBook.com


Podcasting's Biggest Need - https://plus.google.com/107254847750371936612/posts/3LRPpTXRYDJ


Rainmaker.FM - http://www.copyblogger.com/rainmaker-fm/


 

Key points in this episode

http://ThePodcastReport.com/38 - Meerkat and Live Video Streaming from our phones has become a hot point recently. The transfer of audio from video content has always been a popular form of audio podcast content creation. Paul Colligan, author of "How To Podcast 2015" (http://GrabTheBook.com) offers some ideas and thoughts on the use of live streaming video as an audio podcast creation option. For a transcript and MindMap of this episode, text "#EP38" to 503-897-1290.


Big Idea - Reaching Your Audience Is More Important Than Your Format (Tweet This) http://ctt.ec/35_rP


Links  


How To Podcast 2015 - http://GrabTheBook.com


Meerkkat - http://meerkatapp.co


Podcasters Roundtable Episode - http://podcastersroundtable.com/pr041-podcasting-predictions-for-2015/


Google Community Audio From Video (Things To Consider) - https://plus.google.com/107254847750371936612/posts/5kV1PyNAfu4


Spreaker - http://www.spreaker.com


Walking With Larry (And Ed Dale) - https://itunes.apple.com/us/podcast/ed-dale-podcast/id633800420?mt=2

Key points in this episode

http://ThePodcastReport.com/37 - The range and options for Podcast creation are considerable. Are you creating the "right" kind of Podcast for your show and/or monetization efforts? For a transcript and MindMap of this episode, text "#EP37" to 503-897-1290.


Big Idea - Are You Making The Right Kind Of Podcast? Tweet This - http://ctt.ec/5EzMk


Links -


Key points in this episode

http://ThePodcastReport.com/36 Paul Colligan examines the question "can you monetize ANY Podcast" in Episode #36 of the Podcast Report. Links to sites mentioned and conversation at http://ThePodcastReport.com/36. Text "#EP36" to 503-897-1290 for show transcript and mindmap.  


Big Idea - 


Sure, You Can Monetize Any Podcast - But Is The Juice Worth The Squeeze? - Tweet This - http://ctt.ec/CKrgl


Links - 


How To Podcast 2015 - http://GrabTheBook.com 


The Thread At Google - http://bit.ly/1Bna89E


David Jackson's Book - http://amzn.to/1FFOFIG

Key points in this episode

The power of Podcasting is not in how much it is like old media, but in all the ways Podcasting is DIFFERENT. Paul Colligan, author of the #1 Top Selling “How To Podcast” examines how Podcasting is different in this episode of The Podcast Report. For a transcript and mind map of this episode text “#EP35” to 503-897-1290.


Big Idea - Treating Podcasts Like Old Media Is Like Faxing Me Your Email (Tweet This)


Links


The Book 


How To Podcast Facebook Site


I Started A Thread

Key points in this episode

How To Podcast 2015 was released today and is available "wherever fine books are sold" (in digital and paper format). Paul learned a few things about Podcasting in the production of the book and shares his top 7 learnings in this Episode of the Podcast Report. To get a transcript and Mindmap of Today's Episode, text "#ep34" to 503-897-1290.


Big Idea - Your Podcast Is About Your Voice - Not Your Tech (Tweet This)


Links 


Key points in this episode

Everyone knows that subscribers are key to Podcast growth so, Paul Colligan (author of the #1 top selling "How To Podcast 2015") asks if we are making it "too easy" to listen to our Podcasts. For a transcript and mindmap of this episode, text "#EP33" to 503-897-1290.


Big Idea - If They Have No Reason To Subscribe To Your Show, They Won’t (Tweet This)


Links


Key points in this episode

Too many think a Podcast has to be popular to be profitable when that, honestly, couldn't be further from the truth. Paul Colligan, 7-time bestselling offer explains why in Episode #32 of The Podcast Report. For a transcript and mindmap of this episode, text "#EP32" to 503-897-1290.


Big Idea - A Podcast Doesn’t Have To Popular To Be Profitable (Tweet This)


Links -


Key points in this episode

Michael Stelzner of Social Media Examiner isn't just satisfied with one successful Podcast. He just launched the Social Media Examiner Show - a daily Podcast. In this interview, Paul Colligan asks why the new show and why he isn't the voice behind it. For a transcript of this episode, text "#EP31" to 503-897-1290.


Big Idea - I'm not the voice for a reason ... I'm not scalable. @Mike_Stelzner (Tweet This)


Links


Social Media Examiner


Social Media Marketing Podcast


Social Media Examiner Show


Social Media Marketing World

Key points in this episode

In getting ready for the launch of the How To Podcast book, Paul Colligan interviews John Lee Dumas of Entrepreneur On Fire about his content creation process and how he makes media. is it the formula he's created that he owes his success to, or something else? For a transcript of Episode 30, text "#EP30" to 503-897-1290


Big Idea -If you want to be, do - @JohnLeeDumas (tweet this)


Links -


Key points in this episode

Paul Colligan introduces a new possible metric for Podcasting - the DPV - or Downloads Per Visitor. Join him for a quick conversation about why this might be something you want to track. To get the transcript from this episode a mindmap of what Paul was thinking, text "#EP29" to 503-897-1290


Big Idea - Are You Tracking The Right Numbers For Your Podcast? (Tweet This)


Links 


Key points in this episode

You've been reaching out to Paul with questions about why he's doing with his Podcast what he's doing with his Podcast. In the first episode of 2015, he decides to answer most of your questions. To get the transcripts and show notes from this episode, text "#EP28" to 503-897-1290


Big Idea -  If You Don’t Know Why You’re Doing What You’re Doing - You Might Want To Stop (Tweet This)


Links - 


How To Podcast Book


You In The Book?


iHeart Radio


Itunes Promotional Link

Key points in this episode

It's always fun to end the year with a good predictions show and I'll do just that.  Big ideas - Podcasting Is About Content - Not Technology / New Platforms Won’t Increase Your Audience - You Will.


Links


Key points in this episode

When I released How To Podcast on Amazon, it hit #1 in 3 different countries (and it was just a pre-release book). I want your Podcasting story to be in this book and in this special episode of The Podcast Report I explain the why and the how.


To get the notes from this episode (with details about how to get into the book), text "#book" to 503-897-1290.


Links


Key points in this episode

Twitter Bombing is a big topic these days. Yes, it's a bad thing, but it's as much a symptom of the problems of this space as it is anything else. We have better options in Podcasting than the download metric and, maybe, we can leverage the pain of Twitter Bombing to point ourselves in a better direction. For a transcript and mindmap of this episode, text "#EP25" to 503-897-1290


Big Idea - Impact - Not Clicks . Sales - Not Downloads. Position - Not Rank. (Tweet This)


Links 


Key points in this episode

This is the question I get asked all too often, and often the question is asked too late. The formula for Podcast Monetization is explained in this episode of The Podcast Report With Paul Colligan. For a transcript and Mind Map of this episode, text "#EP24" to 503-897-1290.


Big Idea 



  • Market + Message + Money + Media = The Only Formula For Podcast Monetization

  • If Your Podcast Is For "Everybody" - Your Podcast Is For Nobody


Links


Key points in this episode

A recent tech rumor says Spotify is examining putting Podcasts into their platform. In Episode #23 of The Podcast Report, Paul Colligan offers a few thoughts on what this might mean and how Podcasters should begin to get ready for their content on an ever-expanding list of distribution options. For a transcript of this episode, text "#EP23" to 503-897-1290.


Big Idea -Your Content Everywhere Will Always Be Better Than Your Podcast Everywhere(Tweet This)


Links 


Key points in this episode

Paul Colligan, a six-time best-selling author of The Business Podcasting Bible, Podcast Strategies, and numerous other podcasting books, presents episode 22 of The Podcast Report. Todays episode includes six podcaster practices that can do more damage than good to your podcast. Show Notes can be found at http:///www.thepodcastreport.com/22

Key points in this episode

In episode #21 of The Podcast Report, Paul Colligan examines Podcasting's next 10 years (based on an article from Todd Cochrane on the first 10). To get a transcript and mind map of the episode, text "#ep21" to 503-897-1290


Big Idea - Want To See Podcasting’s Future? Look In Your Email Inbox! (Tweet This)


Links
Todd's Article
The Conversation At G+

Key points in this episode

European music service Deezer recently acquired the streaming content/podcasting service Stitcher. This is great news for the Podcaster, and, at the same time, a call to maybe change a few things. To get the transcript and mind map from this episode, text "#EP20" to 503-897-1290. Show notes/links are available at http//ThePodcastReport.com/20


Big idea - Deezer buying Stitcher is the best news for Podcasters since Apple put Podcasts into iTunes.  (Tweet This)


Links



 

Key points in this episode

A considerable amount of Podcast "training" out there speaks to the need to focus on the Podcast Directories for your marketing. Episode #19 examines this trend and asks the question that needs to be asked ... do the Podcast Directories actually matter anymore?


Big Idea - Podcast Directories are the marketing equivalent of the phone book. (Tweet This)


The Conversation At Google Plus

Key points in this episode

Nothing is sadder than great Podcast content that thinks it is "just a Podcast." No Podcast is an island and in this episode, Paul Colligan explains why a Podcast should embrace being "more" than a Podcast. Text "#EP18" to 503-897-1290 to get transcripts and a Mind Map from this Episode.


Big Idea -No Podcast Is An Island (Tweet This)


Links -


Publish And Profit


The Podcast Report On Kindle


YouTube Podcast


YouTube On YouTube


YouTube On Kindle


YouTube On Udemy

Key points in this episode

September 30 was the first #PodcastDay and Paul Colligan offers 3 things he learned this year that he hopes to take into next year's celebration of all things Podcasting.


Big Idea - When we make Podcasting about the tech, we lose the very audience that needs it the most. (Tweet This)


To get a transcript of today's Episode, text "#EP17" to 503-897-1290 - the show hotline.


Links


Key points in this episode

Let's admit it - there are some who seem to take great pleasure in making Podcasting as complicated as possible. It isn't complicated, doesn't need to be, and when you get rid of the complications, you'll find a world that's all about making better content, and if you're interested, making more money with your content.

Key points in this episode

Recorded at last year's Genius Network Annual Event, Paul's 10 Minute Talk (TM) on "Podcast Or Perish - Why The Future Of Content Is Experience" marks this special 15th episode of The Podcast Report. To get a transcript of this Episode (and a link to a video recording of this presentation), text "#EP15" to 503-897-1290. Yes, the Ask Paul Colligan Podcast is no longer, but the phone number mentioned during the presentation will still work.


Big Idea:


They are going to be listening to Podcast content. Will it be yours? (Click To Tweet)


Links:



 

Key points in this episode

Tomorrow, Apple releases iOS 8 and this is a HUGE gift to Podcasters who take advantage of it. Paul Colligan interviews Rob Walch of Libysn, Today in iOS, Podcast 411 and more about the implications of iOS 8 on every Podcast and how you can take advantage of it.


To get a transcript of this episode, text "#EP12" 1-503-897-1290 (or call and leave us voice mail at the same line).


Links



Big Idea 


By the end of October 2014, there will be over a half a billion iOS devices that have the Podcast app installed natively.  Will you be ready? @ThePodcastRPT (Click to Tweet) 

Key points in this episode

Apple made a bunch of announcements today and there are 4 big take homes for anyone thinking about the future of Podcasting.


Big Idea - U2 is going to make a lot of money giving their content away for free on iTunes. Podcasters have the same channel they do.

Key points in this episode

Everybody wants to know what the ideal length is for a Podcast. Paul Colligan explains why the answer might not be as easy as you think. For a Mind Map and Transcript of this week's episode, text "#EP12" to 503-897-1290


Big idea


Asking if there’s an ideal length for a Podcast is like asking if there is an ideal length for a piece of string.


Visit The Podcast Report today

Key points in this episode

Get the show Transcript and Mind Map by texting "#EP11" to 503-897-1290. Anyone looking to get into Podcasting has to wonder if they are "too late." Paul Colligan examines the reasons why it may be too late, and why it may not be too late to start Podcasting.

Key points in this episode

Dave Jackson from the School of Podcasting figured out how to get his show on the iHeart Radio App. In Episode 10 of The Podcast Report, he discusses with Paul Colligan how you can get your Podcast in the iHeart Radio App. For a transcript of this episode, text "#ep10" to 503-897-1290.

Key points in this episode

Podcasting is funny because it is both format and channel. There are benefits to each - but an understanding of the opportunities of both allows the Podcaster to reach more and make more (at the same time). Episode #9 is a short examination of both sides of Podcasting and what they can mean to you.


To get the transcript and mindmap from this episode, text "#EP9" to 503-897-1290

Key points in this episode

Ed Rush, simply, bought the audience for his latest Podcast. He bought real listeners, interested in his topic, and he's going to be profitable in just a few months. And, no, we're not talking off shore clicks here ...

Key points in this episode

Gary Leland of The Podcast Pickle, Podcast Movement and more chats about the coming Podcast Movement event and general thoughts and ideas about what Podcasters need to make the most of it. Gary is a long standing member of the Podcasting space and it was / is a thrill to have him on the show.    

Key points in this episode

We've been talking about Podcast discover since day 1. There has always been this dream that if we build it, they will in fact come. What is the most exciting - non iTunes - option for Podcast discovery?

Key points in this episode

The strategic Podcaster MUST examine the role of the Website in their Podcast and examine if it is an opportunity or an obligation. In this episode of The Podcast Report, Paul examines whether or not a Podcast even NEEDS a Website.


The Big Idea - Design a show that doesn’t NEED a Website and you’ll design a better show.

Key points in this episode

The question I'm asked more than anything else is "How do I monetize my Podcast?" I thought it would be fun to see if anything has changed in this space since Podcasting started.

Key points in this episode

The majority of Podcasters aren't pushing subscriptions to their Podcasts. Most of the Podcatching programs don't even use the term anymore. Do subscriptions to Podcasts still "matter?" To get the Mindmap and Transcriptions from this episode, text "#EP3" 503-894-1290.

Key points in this episode

T-Mobile has done some amazing things for Podcasting and their latest move might be a HUGE deal for the Podcaster. Learn more in this episode of The Podcast Report with Paul Colligan. Show hotline - 503-894-1290. Text "#EP2" to get episode transcript and mind map.  

Key points in this episode

In the Premiere Episode of The Podcast Report, Paul Colligan examines what has changed in Podcasting since he first started in the industry in 2005.  

Key points in this episode


Podcaster? Add your Podcast ->

Newsletter

Get podcast notes for this and similar podcasts directly in your inbox. It's free!

0:00
0:00