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The Podcast Report on Smash Notes

The Podcast Report podcast.

December 28, 2019

Author of the #1 Top Selling "How To Podcast" and "Podcast Strategies" books and CEO of The Podcast Partnership, Paul Colligan offers his report on what's REALLY working in the Podcasting industry.

No hype, just facts, and a way of understand this new media as the powerful (and paradoxical) disrupter that it is.

Topics covered include: the Podcast Industry, Podcast Monetization, Podcast SEO, Podcast Growth, Podcast Audiences, Podcast Charting Strategies, Multicast Marketing, Video Podcasting, How To Make Money With Your Podcast, and more.



Episodes with Smash Notes

Despite the excitement about the Facebook Podcast updates for late 2021, they will do nothing to help your Podcast. But, you can leverage what they've done for the sake of your Podcast.  The Medium article about Facebook Consumption - 

When you OWN the network, Facebook going doing doesn't matter, YouTube demonetizing you doesn't matter, Spotify running in and out of favor doesn't matter. What matters is what you do with your content, with your network.  Be smart with it P.s.,...

For the last 17 years, people have been telling me different things that are going to "kill" Podcasting.   They've been wrong.  Apple Private Relay isn't going to kill Podcasting either, and today's Sounds Profitable piece () explains...

There is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it.  In this episode, I chat about the concept of "Value For Value." It's pretty exciting.  Here are some of the...

You want MORE than downloads from your Podcast - here's why.   Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at  

Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content.   Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard.  You can get your copy at      

A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio.  And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard.  Grab your Scorecard at http://HeadsUpTuesday.com.

Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea? In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at ), Paul...

The idea of "Who Not How" comes from Dan Sullivan of Strategic Coach who has leveraged that very concept to be part of 11 different Podcasts. We started the first one but love how this smart (do I dare say "Strategic"?) element has made it...

Technology is here to SERVE me - not vice versa.  If we figure out how to leverage the latest technology to serve our Podcast content (a tech 15+ years old), we'll do even better.  It's part of The Podcast Partnership Mindset...

Podcast Seasons? I was introduced to the idea by the great Michael Hyatt and it's been a part of our Podcasting strategy pretty much from that day on.  It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8...

As was promised in the last episode - part 1 of The Mindset Scorecard - our concept of Business Podcast Gold.  If you want to grab your copy of these two documents, grab the Heads Up Tuesday newsletter which will get you access to our grand...